Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Steve Callow
A Look at the Real-World Negative Effects of Excluding Disability From Marketing
Sexual experience and pleasure are fundamental human rights, and it should be the industry’s mission to bring those human rights to those who are traditionally excluded not just from the physical act of masturbation, but from the conversation itself. And it’s this conversation where businesses — both in the sex toy industry and otherwise can really lead the way.
Why Sexperts Recommend App-Controlled Toys
One thing that people have learned through this pandemic is that physical distance does not have to be reflective of emotional distance. With this evolving mindset, retailers need to stay up-to-date on how their consumers are currently seeking pleasure. The ever-evolving category of sex toys is constantly unlocking new benchmarks in technology.
Rope Bondage Tips, Tricks and Benefits for Users
I love rope! Rope bondage has been described as gateway kink. Many love experimenting with bondage and sex without playing with pain. Sexual positions can be more comfortable when adding rope bondage to take weight off some spots or add support to others. Rope itself can be a form of sexy accessory. Every pleasure product shop should have some rope for bondage available, and should consider rope bondage classes to bring in more customers.
A Look at How the LGBT Community Propelled Sex-Positivity
We live in a world where gay pride has been marginalized and stolen from the gays as celebration for all minorities that have sought for some level of equality. Do I sound bitter over that? Well, I am, because the impact this event had on today’s acceptance of gays and lesbians deserves its own celebration — it was their courage and decades long fight that got us to where we are.
Are Consumers Ready for ‘Sexual Wellness’ Products?
I know “sexual wellness” is a term that’s often used and seemingly considered somewhat “desirable” as designers and manufacturers look to create differentiation and leadership for their brands. But I ask myself, is the sexual wellness factor actually something the consumer wants? Of course the answer is “yes” if you are consumer with a health issue that can be “treated” with a product from within our industry.
Could an Industry ‘Innovation Council’ Protect Intellectual Property?
As many people say, there is no sense in whining about something unless you have a potential remedy. In my last opinion piece titled “Protecting Innovation” in the November issue, I made an argument that small innovation companies are being robbed of their rightful revenue by intellectual property (IP) theft. In this article I will present one potential way to seriously address this issue in a meaningful way. I feel it is simple and uses good judgment and teamwork as the engine.
Why Is Intellectual Property Theft Tolerated?
For those who know me, you’ll already know I have strong feelings on the subject of intellectual property. As innovators, we are constantly finding our best ideas — whether or not we have protected the intellectual property (IP) with patents — copied by other manufacturers. This can happen shamelessly, where there isn’t even a difference in the color of the product — it is an exact copy. This is outright theft of someone else’s design.
How to Survive, Succeed With Growing Mainstream Retail Competition
When I started my management-consulting career at 26, having sold my network technology company to Andersen Consulting — the world’s largest consultancy (now called Accenture), I really had no understanding of any industry. I specialized in technology that was applied to many industries, yet most of the revenue of our company came from industry-specific knowledge capital and methodology. What does that mean? Well you don’t know an industry without digging deep into it.
Could Applying a Fitness Routine Improve Sex Lives?
It’s easy to convey ideas when you have common interests with someone else. Recently, I was asked to write something for a fitness journal. I had little difficulty communicating my thoughts on how to improve your sex life if you are into fitness. I saw how this story could be applied to almost any couple so I will present it to you. This is how I told my story. I am an avid gym goer; I started to work out using weights at my university gym in Canada when I was about 16.
Finding the Perfect Cock Ring Within an Ever-Growing Selection
Do you ever wonder why someone may like one cock ring over another? It’s pretty common for someone to try different rings, but one will become their favorite. Wouldn’t life be easier for the salesperson if everyone had the same favorite? Cock rings have evolved a lot from the days of the old stretchy ring. As a designer of rings, I have developed my own way of thinking of them. I basically break them into several categories.
Validating the Trans Community in Adult Retail
Over the last few years, I’ve walked into stores and wandered around looking at how products are categorized and merchandised. Often, I look specifically for areas where sleeves, douches, strap-ons, male, gay and trans products could be displayed. It’s obvious that traditional cis-gender female products take a lot of floor space and rightly deserve a lot of attention, as they are expensive and likely generate a large portion of any store’s revenues — unless of course you are a gay store.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Steve
Contact Steve, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack