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New research from the “State of the Connected Customer” report shows that customers' attitudes about data sharing are changing. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. However, many marketers aren't yet equipped to capitalize on this new data-sharing attitude. Salesforce Research surveyed more than 7,000 consumers and business buyers to understand what makes the modern customer tick.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
