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Steve Mader

As seen in: The Wall Street Journal, WARC
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Articles by Steve Mader

The new rules for shopping

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By Steve Mader, Lloyd Burdett
| WARC
The new rules for shopping Lloyd Burdett and Steve Mader This article discusses changing consumer behaviours in light of technological advancements and difficult economic circumstances, proposing eight rules or norms for the new shopping environment. The new rules for shopping Lloyd Burdett and Steve MaderThe Futures Company and Kantar Retail In a major report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and shopping, are changing.
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attracting-retaining-retail-technology-talent

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By Caroline Baldwin Verified, Rose Carey, Steve Mader
Get up-to-the-minute news and opinions, plus access to a wide assortment of Essential Retail resources that will keep you current and informed.
Open in Who Shared Issue with article?

New Amazon private label creates more value for its Prime customers

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By Steve Mader
| us.kantar.com
"One of the things that we don't do very well at Amazon is do a me-too product offering...The question we would always ask before we would embark on such a thing is: what's the idea? What would we do that would be different?
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