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Steve Payne

As seen in: WARC, The Eunice News
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Articles by Steve Payne

Rapid tech expansion outspacing Louisiana’s ability to govern it

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By Steve Payne
| The Eunice News Verified
Louisiana is entering one of the most consequential periods of technological expansion in its history. SpaceX’s plan to build a massive launch facility near Pecan Island is only the most visible example. Data centers, artificial intelligence infrastructure and advanced manufacturing facilities are arriving at a pace our institutions are not well prepared to manage. These projects promise economic … Subscribe to continue reading Stay connected to your local news.
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Hooked on shopping: Understanding what fuels the new daily online shopping habit

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By Andrew Consky, Vicki Draper, Steve Payne
| WARC
This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs. Purchase behaviour Shopper research & insight Online retail United Kingdom Canada United States Strategy Andrew Consky, Vicki Draper and Steve Payne View the presentation deck for this paper Consider the following objects: Home Sofa TV Bed Toilet These... WARC subscribers can sign in to keep reading Not a subscriber?
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How out-of-home can deliver cut-through in the attention economy

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By Steve Payne
| WARC
While the attention economy focuses on clicks, shares and instance gratification, out-of-home (OOH) advertising can achieve long-term brand salience and value.
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