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Articles by Steve Trokenheim
G1 Therapeutics to Present Data Showing Myelopreservation Benefits of Trilaciclib in Patients with Small Cell Lung Cancer at the ASCO20 Virtual Scientific Program
Arvinas Announces Updated Phase 1 Data Demonstrating Clinical Activity of PROTAC® Protein Degrader ARV-110 in Patients with Refractory Prostate Cancer
Blend ‘fluid’ territory alignment with ‘frozen’ one to create ‘Goldilocks’ compensation plan for sales reps
By Cecile Marbella, associate manager, and Steve Trokenheim, partner, at Beghou Consulting Paying field sales representatives is harder than it sounds. Companies need to rigorously analyze data and thoughtfully develop payout structures that help sales reps maximize earning potential and sales results. If a company’s compensation plan fails to properly motivate or adequately reward sales reps, they may underperform or move to a competitor.
JAMESTOWN REGIONAL MEDICAL CENTER, TN., A RENNOVA HEALTH COMPANY, ANNOUNCES ARRIVAL OF NEW SURGEON
West Palm Beach, Fla, July 27, 2018 (GLOBE NEWSWIRE) -- Rennova Health, Inc. (OTCQB: RNVA), (OTCQB: RNVAW) (“Rennova” or the “Company”), a vertically integrated provider of industry-leading diagnostics and supportive software solutions to healthcare providers that acquired its second rural hospital in Tennessee on June 1, 2018, announces today that Jamestown Regional Medical Center, has on boarded the services of a new General Surgeon, Dr. Muhammad Atif.
The American Health Council Board of Nurses Welcomes Sarah Kavalauskas MSN, BSN, RN, PALS, ACLS, NRCME
NEW YORK, July 27, 2018 (GLOBE NEWSWIRE) -- The American Health Council is proud to appoint Sarah Kavalauskas MSN, BSN, RN, PALS, ACLS, NRCME to its Board of Nurses. Currently a Certified Nurse Practitioner at Health Partners of Western Ohio, Kavalauskas brings her expertise in ER-trauma and Pediatrics. The American Health Council is proud to acknowledge seasoned nurse Kavalauskas for her clinical proficiency and commitment to patient care during her 19 years in the healthcare industry.
Disproving Common Launch Misperceptions with Data
When pharma marketers design their roadmaps to market the latest therapies, they often make decisions based too heavily on instinct and experience. That’s the marketing equivalent of army generals fighting an upcoming war using military tactics from the last battle they won. History might repeat itself, but you shouldn’t count on it.
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