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Steven Gamble

As seen in: Oxford Academic, SAGE Publishing, Arkansas Democrat Gazette, Northwest Arkansas Democrat Gazette, First Monday
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Articles by Steven Gamble

Hip-hop music producers’ labour in the digital music economy: Self-promotion, social media and platform gatekeeping

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By Jason Ng, Steven Gamble
| SAGE Publishing
Introduction Cultural production and distribution practices in the digital creative economies have been transformed by attendant changes to labour conditions, technology and media infrastructure. Scholars have observed the rise of figures like the ‘produser’ (Bruns, 2016) and the ‘new amateur’ (Prior, 2010), describing creative practitioners which complicate traditional distinctions between amateur and professional by their uses of digital technologies.
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Digital Flows: Online Hip Hop Music and Culture

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By Steven Gamble
| Oxford Academic Verified
Digital Flows provides a radical study of the most recent chapter in the life of hip hop, one closely intertwined with the networked cultural flows of the internet. Some fifty years after its birth in the Bronx, hip hop is one of the most significant cultural forms of the internet age. Now that the internet is enmeshed in our everyday lives, hip hop is predominantly encountered and experienced online, where it comprises a third of all streamed music.
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By Jason Ng, Steven Gamble
| First Monday Verified
Abstract This article introduces a new creative industry actor, the ‘producer-host’, whose novel cultural practices combine several roles: that of performing artist, music production educator, event manager, livestream broadcaster, and community manager. Producer-hosts use the livestreaming platform Twitch (alongside other digital technologies) to run online beatmaking events with communal and participatory dynamics that indicate expanding uses of streaming platforms.
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