Cardiovascular disease (CVD) accounts for most of the deaths from non-communicable diseases, or 17.5 million people annually in Europe.1 The new 2016 European Society of Cardiology (ESC) European Guidelines on CVD prevention in clinical practice, (developed by the Sixth Joint Task Force of the ESC and nine other societies) emphasize, for the first time in an European Guidelines, not only an individual-based approach but also a population-based intervention, focusing on smoking cessation, a...