Stuart Mitchell
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Articles by Stuart Mitchell
Strategic thinking is the biggest skills gap for marketing, WFA research
World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem AI is redefining the way brands work with talent and develop their skill base, requiring a new approach that balances human skills with technical expertise, according to a new report from the WFA and its strategic partner mediasense.
OAAA Launches Programmatic & Automation Center of Excellence to Accelerate the Future of Out of Home
The Out of Home Advertising Association of America (OAAA) today announced the launch of its Programmatic & Automation Center of Excellence, an industry-led initiative designed to modernize the out of home advertising ecosystem and strengthen OOH’s position within omnichannel media strategies. OAAA has appointed Ari Buchalter, Chief Strategy Officer at Broadsign, as the Center’s inaugural Advisory Board Chair and Ashwini Karandikar as Executive Lead.
New research shows rising public concern about the impact of climate change on food supplies
A new study released for the start of Fairtrade Fortnight (21 September – 4 October 2026) reveals this summer’s record heatwaves and droughts across the UK and Europe have sharply increased public concern about food security. 84% of British adults say they are concerned about the impact of climate change on the UK’s food supply, with over a quarter (26%) now “much more concerned” than before.
Kellogg’s backs British farmers through new regenerative agriculture programme across 100% of its UK wheat
Kellogg’s has announced financial support for British farmers through a large-scale wheat sourcing programme, designed to increase the adoption of regenerative agricultural practices in the UK. This builds on more than a decade of the cereal giant’s partnership with UK wheat growers, with the new programme helping to further embed sustainable farming practices linked to soil health, water and biodiversity.
Cargill named to Fortune Change the World 2026 list for strengthening farm and food system resilience
Cargill has been named to the Fortune Change the World 2026 list for its efforts to support farmers and strengthen food system resilience through market access, financing, technical expertise, innovation and partnerships. Fortune’s 12th annual Change the World list recognizes 50 companies tackling some of today’s toughest challenges and demonstrating how business can do well by doing good. Cargill was selected from roughly 200 candidates evaluated for the 2026 list.
Human Rights Campaign and Human Rights Campaign Foundation Welcome New LGBTQ+ Champions to Their Boards of Directors
The Human Rights Campaign (HRC) and the Human Rights Campaign Foundation (HRCF) proudly announce the newest members of their Boards of Directors. These seven champions join us from across the country and bring their extensive experience, thoughtful leadership, and strategic insight to guide the organization forward in the fight for equality.
The One Club Establishes Brand Hall of Fame, Apple Named as First Inductee
In recognition of 50 years of design, branding, and communications innovation and leadership, Apple has been selected as the first brand to be inducted into The One Club for Creativity‘s newly established Brand Hall of Fame, part of the prestigious global Creative Hall of Fame.
Government inaction on access to nature risks public health, warns The Wildlife Trusts
A new paper, unveiled recently by The Wildlife Trusts, outlines how improving access to nature across Britain should be a priority for Prime Minister Burnham’s Government. It follows research suggesting many still do not have parks, gardens or bodies of water within a 15-minute walk of their home, undermining the public health benefits associated with spending time outdoors.
World-first International Standard launched as demand grows for better workplace support during menstruation and menopause
The International Organization for Standardization (ISO) has recently launched ISO 45010 – Occupational health and safety management — Menstruation and menopause in the workplace — Guidance, the world’s first International Standard providing guidance to help organizations support employees experiencing menstruation and menopause at work.
UKGBC launches Regenerative Places Framework for Housing
Led by UKGBC, industry, and community partners, the Framework outlines how a shift in perspective at the outset of the design process could create better outcomes for local economies and communities, while also improving climate resilience and restoring nature.
Hitachi Vantara Commits to Net-Zero Greenhouse Gas Emissions by FY2040, With SBTi-Validated Targets
Hitachi Vantara, the data storage, infrastructure and hybrid cloud management subsidiary of Hitachi Ltd. (TSE: 6501), announced its commitment to achieve net-zero greenhouse gas emissions across its global value chain by fiscal year 2040 (FY2040).
Henkel Recognized as a 2026 World’s Top Disability Inclusive Business
Henkel, a leading manufacturer of well-known consumer and industrial brands such as Dial® soap, Schwarzkopf® hair care, all® laundry detergent, and Loctite®, Technomelt® and Bonderite® adhesives, sealants and functional coatings, has been recognized as a 2026 World’s Top Disability Inclusive Business based on its performance on the Disability Index®, the leading global benchmark for disability inclusion in business.
Sunbelt Rentals celebrates milestone with 30,00 tonnes of CO₂ avoided
Sunbelt Rentals UK & Ireland is marking two years as an approved supplier under the Renewable Fuel Assurance Scheme (RFAS), following continued growth in customers switching from conventional diesel to RFAS-certified hydrotreated vegetable oil (HVO). Since becoming the first UK rental provider to achieve RFAS approval in April 2024, customer switches to RFAS-certified HVO have resulted in 30,000+ tonnes of calculated CO₂ emissions being avoided.
VidCon joins LIONS to create premier global platform for the creator economy
LIONS has announced that VidCon, the world’s largest celebration of digital culture and its creators, is joining the LIONS family to create VidCon x LIONS Creators—the premier global platform connecting the cultural and commercial forces shaping the creator economy. Over the last decade, creators have become a critical part of the marketing ecosystem, redefining traditional formats and establishing new cultural touchpoints.
THIS™ puts vegan credentials front and centre with Vegetarian Society Approved Vegan Certification
Leading plant-based brand THIS™ is putting its vegan credentials firmly in the spotlight, with the Vegetarian Society Vegan Approved Certification Mark being rolled out across its range. The certification has already launched across THIS™ Crunchy Mushroom Bites, Mushroom “Tofu” and Fillet Steak, which now proudly feature the Vegetarian Society Vegan Approved Certification Mark on pack.
Companion Launches SafeMatch® and Community Builder to Strengthen Brand Safety and Scale Creator Partnerships
Companion, the AI-powered intelligence platform built by Billion Dollar Boy, the global social agency with Creator Instinct®, today launches SafeMatch® and Community Builder to strengthen brand security, enhance creator discovery, and bring improved diligence to creator campaigns. These tools support key creator onboarding processes, providing the intelligence and operational infrastructure needed to scale creator partnerships with confidence.
Ocean Way Festival Cancellation Signals Growing Need to Protect Where We Play
On September 11, the highly anticipated Ocean Way concert in Santa Monica, California was canceled after Hurricane Marie eroded a large portion of the festival site over Labor Day weekend. Climate experts have linked the severity of Hurricane Marie to the historic “super” El Niño weather cycle currently setting record temperatures around the world.
London and the South East continue to drive UK innovation, new NatWest research finds
London and the South East continue to cement their position at the heart of the UK’s innovation economy, according to new research from NatWest. The report, From Innovation to Impact, found the regions are home to 9,682 innovative businesses, 4,686 recipients of public innovation grants and 1,041 university spinouts, making them the UK’s largest and most concentrated innovation ecosystem. Together, they account for almost 40% of the innovative businesses captured within the analysis.
Study Finds Multiple Conservation Approaches Can Help Achieve Global Biodiversity Goals
A new international study has found that achieving global biodiversity and climate goals will require more than expanding protected areas alone. By comparing how different approaches to conserving land perform in protecting forests and reducing carbon emissions, researchers found that protected areas remain the most effective tool for preventing deforestation, while Indigenous lands and other effective conservation measures can make important complementary contributions.
The Earthshot Prize Announces 2026 Finalists
Today the world’s most prestigious environmental award, The Earthshot Prize, announces its sixth cohort of Finalists, recognising solutions from different geographies, sectors and stages in their life cycle, dedicated to solving our planet’s greatest environmental challenges. Now past the halfway point of the Earthshot decade, The Earthshot Prize in 2026 is celebrating leadership from all corners of the globe, as people turn environmental ambition into action at scale.
Roundhouse launches expanded season to showcase emerging young talent
The Roundhouse, youth charity and independent multi-arts venue based in Camden, London, has revealed the line-up for Roundhouse Rising, a five-month season spotlighting the UK’s most vibrant breakthrough talent in music, theatre, spoken word, and beyond.
Closing the gender pay gap is critical to advance social justice
The Director-General of the International Labour Organization (ILO), Gilbert F. Houngbo, has called for decisive action to close the gender pay gap during an event in Dublin in last months International Equal Pay Day which discussed progress and future action on pay equity. He highlighted the persistent wage disparities facing women globally. Over the past decade, the global gender pay gap has narrowed by only two percentage points, leaving women still earning 18 per cent less than men on average.
One in three institutions built to advance gender equality stripped of power in just two years, new UN report reveals
The Gender Snapshot 2026 report, released recently by UN Women and the United Nations Department of Economic and Social Affairs (UN DESA), shows that where women hold real power, outcomes improve across every dimension of the 2030 Agenda for Sustainable Development – from peace to education, and from poverty to climate action.
UNESCO and Norway strengthen their partnership through new agreement to advance education, culture and freedom of expression
UNESCO Director-General Khaled El-Enany and the Government of Norway have signed a new cooperation agreement worth NOK 530 million, or roughly USD 56.9 million, reinforcing Norway’s longstanding partnership with UNESCO and supporting the Organisation’s work in education, sciences, culture, communication and information.
New study provides first clear evidence that eco-moorings can restore damaged seagrass meadows
A new scientific study has provided the first clear evidence that eco-moorings can help restore damaged seagrass meadows, with some scars caused by traditional anchoring in Studland Bay shrinking by more than 90 per cent. These findings provide some of the clearest evidence yet that practical conservation measures can reverse damage to seagrass meadows which are one of the world’s most valuable ecosystems.
Octopus to be the first major UK energy supplier to sell plug-in solar to customers as new rules come into force
Brits can start plugging in their own solar NOW as Octopus Energy becomes the first major energy supplier to roll out the tech following new rules coming into force. The new plug-in system lets households generate their own electricity without installing traditional rooftop panels – meaning renters, flat-dwellers and people without a suitable roof can now get in on the solar boom and cut their bills.
Ferrero And Save The Children Partnership Delivers Progress For Children In Côte D’ivoire’s Cocoa Communities
The project will also be one of the topics addressed today at “Cacao Connect – The Italian pathway to cocoa in Africa”, promoted by the Italian Ministry of Foreign Affairs and International Cooperation, together with the Alliance of Bioversity International and CIAT, Ferrero, Save the Children and ICAM.
Channel 4 and 5 strike historic partnership to create unique offering for advertisers
Channel 4 and Paramount have agreed that from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a broad portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership – the first time that advertising for the two PSBs has come under one roof – will create compelling new opportunities for brands to reach larger audiences, while supporting both broadcasters’ continued investment in British content.
Students Lead the Charge to End Food Waste Within a Generation
A new World Wildlife Fund (WWF) report details the impact and potential of Food Waste Warriors, a free program available for teachers and administrators to help students understand the importance of food and how to avoid wasting it. Since 2019, more than 1,000 schools have adopted Food Waste Warriors curricula, resulting in food waste reductions of up to 70% per school. Food Waste Warriors is launching a national ambition to end wasted food in K-12 schools within a generation.
BBSRC publishes refreshed EDI action plan for 2026 to 2028
BBSRC has published its refreshed EDI action plan for 2026 to 2028, setting out bold commitments to build a fairer, more inclusive bioscience community. The action plan builds on progress made since the Biotechnology and Biological Sciences Research Council’s (BBSRC) first equality, diversity and inclusion (EDI) action plan published in 2023.
Asda creates 210 new Supported Internships for young people with special educational needs
Asda has become the country’s largest supported internship provider after creating 210 new placement opportunities for young people with special educational needs and disabilities (SEND) across 35 stores nationwide. The expansion means Asda’s supported internship programme now operates in more locations than any other UK business, addressing a significant employment gap facing young people with learning disabilities.
Greater Good Charities Launches “Good Exists” Campaign to Combat Bad News Fatigue and Fund Grassroots Solutions
Global nonprofit Greater Good Charities launched “Good Exists”, a challenge and digital movement to combat online negativity and news fatigue, while deploying direct aid to people and pets in need.
Think outside the canvas: Octopus Energy challenges young artists to reinvent a greener future
Budding artists across the UK are being invited to put their creativity to work and imagine a greener future, with the chance to win cash, internships and the opportunity to see their work displayed across the UK. To celebrate this year’s Turner Prize, hosted by the Middlesbrough Institute of Modern Art (MIMA – part of Teesside University), Octopus Energy is launching a new UK-wide art competition.
NorthLink Ferries crew member Kathryn Fullerton hits £100,000 fundraising milestone
Serco NorthLink Ferries is celebrating the extraordinary fundraising efforts of crew member Kathryn Fullerton, who has now officially surpassed the £100,000 mark for charitable causes. This phenomenal achievement will be celebrated at her upcoming bingo event on Halloween, 31st October. Kathryn, who works on board the company’s ferries, has been running fundraising events for the past 14 years, with this year’s bingo event marking her 15th activity.
OAAA Announces 2026 OOH Media Plan Awards Jury
The Out of Home Advertising Association of America (OAAA) announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out of home (OOH) advertising. For more than 25 years, the OOH Media Plan Awards have celebrated the critical role media planning plays in turning great ideas into impactful campaigns.
North American investors are forging ahead on climate action, just more quietly
A new analysis released recently by Ceres shows that most large North American institutional investors continue to prioritize investment practices aimed at managing climate financial risks and capturing market opportunities in the transition to a cleaner global economy. Their actions persisted despite clean energy policy rollbacks in the United States, demonstrating that investors remain committed to actions that protect and enhance long-term value.
Waitrose revamps own brand milk with Regenerative Farming logo
Waitrose has launched a supermarket first, with own-brand fresh cows milk to sport a new on-pack ‘Championing Regenerative Farming’ logo highlighting the start of the regenerative farming journey which Waitrose dairy farmers are practising on their farms. All Waitrose fresh milk and cream is already 100% free-range, with Waitrose’s 40 British, dedicated dairy farm suppliers turning their cattle outside to graze for at least 183 days a year.
Gender equality woefully off track, new UN report reveals
At the current rate of progress, gender equality would take 171 years to achieve, a new UN report finds as institutions built to advance gains are being defunded and demobilised. Strikingly, not a single indicator on the Sustainable Development Goal for gender equality (SDG 5) is on track to be met by 2030, the initial deadline, according to Gender Snapshot 2026.
Ceres opposes repeal of EPA power plant standards
The U.S. Environmental Protection Agency’s decision today to repeal its power plant carbon pollution standards and strip the agency’s authority to limit power plant pollution in the future will “undermine investment in affordable clean energy technology and U.S. manufacturing, making electricity more expensive for businesses and everyday Americans and hurting America’s global competitiveness,” Ceres said in a statement.
More than 2 in 5 American Adults have Prediabetes, but Prevention of Type 2 Diabetes is Within Reach
More than 115.2 million adults in the U.S. have prediabetes — over 2 in 5 — and most don’t know it. Today, the Centers for Disease Control and Prevention (CDC) and the Ad Council are launching a new round of public service advertisements (PSAs) encouraging people to understand their risk of prediabetes and take action early. Prediabetes is a serious health condition that increases the risk of type 2 diabetes, heart attack and stroke.
NanoSieve Named Winner of NSC Safety Innovation Challenge
The National Safety Council announced NanoSieve as the winner of the Work to Zero Safety Innovation Challenge, recognizing its cutting-edge technology designed to help prevent serious workplace incidents and fatalities. Presented during the 2026 NSC Safety Congress & Expo in Indianapolis, the annual competition advances the Council’s mission of eliminating preventable deaths and injuries by accelerating the adoption of innovative safety solutions that protect workers across industries.
WMO: Recent water trends have serious future implications
Rivers across the globe in 2025 had one of the driest years in more than three decades, according to a new report from the World Meteorological Organization (WMO). It shows a continuation of the long-term decline in Earth’s freshwater storage and in glacier retreat – trends with serious implications for people and economies in the future. The WMO State of Global Water Resources Report shows that the water cycle has become more erratic and unpredictable, swinging between too little or too much.
EcoVadis and Kearney Report: Unreliable Supplier Data May Cause Companies to Underestimate Supply Chain Emissions by Up to 3x
The 2026 Carbon Action Report from EcoVadis and Kearney finds that companies with less reliable supplier carbon data expose themselves to greater and more costly carbon risks throughout their supply chain. The report, based on data from more than 56,000 companies assessed by EcoVadis on their carbon performance over the past year, found that only 4% of companies use primary supplier data to calculate their Scope 3 footprint. Most either rely on industry averages or do not report on Scope 3 at all.
Cargill Named a 2026 Corporate Wellness Innovator by Fast Company and Wellhub
Cargill has been named a 2026 Corporate Wellness Innovator by Fast Company and Wellhub. The recognition celebrates companies taking innovative, holistic approaches to supporting employees’ physical and mental well-being. Honorees were selected through a qualitative review of their human resources and wellness policies as well as national media coverage. The Fast Company editorial team recognized companies whose policies were differentiated, innovative and centered on employees’ needs.
Cargill Named a 2026 Corporate Wellness Innovator by Fast Company and Wellhub
Cargill Named a 2026 Corporate Wellness Innovator by Fast Company and Wellhub Cargill has been named a 2026 Corporate Wellness Innovator by Fast Company and Wellhub. The recognition celebrates companies taking innovative, holistic approaches to supporting employees’ physical and mental well-being. Honorees were selected through a qualitative review of their human resources and wellness policies as well as national media coverage.
Mars releases Cocoa for Generations 2025 Progress Report, achieving 98% Responsibly Sourced Cocoa Program milestone
Mars, Incorporated today released its Cocoa for Generations 2025 Progress Report, highlighting progress toward helping create a more modern, inclusive and sustainable cocoa ecosystem. Among several milestones, Mars proudly shares that its suppliers sourced an annual volume of deforestation and conversion-free cocoa under its Responsibly Sourced Cocoa (RSC) Program equivalent to 98% of its 2025 annual cocoa volume.
Amcor and Dow launch strategic collaboration to accelerate adoption of low-carbon packaging solutions
Amcor, a global leader in developing and producing responsible packaging solutions, and Dow (NYSE: DOW), a global materials science company, today announced a strategic collaboration designed to help brands and retailers accelerate adoption of low carbon packaging solutions.
Bristol Councillors vote to end high-carbon advertising on council-owned sites
Advertising of all petrol and diesel cars, hybrid vehicles and SUVs, along with flights, fossil fuel companies and marketing campaigns encouraging excessive consumption of fast fashion will no longer be allowed on Bristol City Council-owned advertising sites following a near-unanimous vote by committee members yesterday (14 September). Members of the Strategy and Resources Committee voted 8 to 1 in favour of updating the council’s Advertising and Sponsorship Policy in yesterday’s meeting.
Over half a trillion pounds of investment required by 2040 to achieve UK’s clean energy transition ambitions
One of the largest infrastructure investment programmes for decades will be required across renewable generation, electricity networks, energy storage and low-carbon tech to achieve the UK’s energy transition, research published today by Santander UK and Standard Life shows.
Clear Channel Outdoor Digital Billboards Display Art by Afterschool Student From Coast to Coast This Month for Lights On Afterschool
The Afterschool Alliance is joining Clear Channel Outdoor for a national visibility campaign that celebrates afterschool programs, featuring artwork created by a 15-year-old afterschool student from Usher’s New Look.
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