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Articles by Sujay Ray
Chromato-kinetic fingerprinting enables multiomic digital counting of single disease biomarker molecules
Abstract Early and personalized intervention in complex diseases requires robust molecular diagnostics, yet the simultaneous detection of diverse biomarkers- microRNAs (miRNAs), mutant DNAs, and proteins-remains challenging due to low abundance and preprocessing incompatibilities.
Nonthermal superconductivity in photodoped multiorbital Hubbard systems
Superconductivity in laser-excited correlated electron systems has attracted considerable interest due to reports of light-induced superconductinglike states. Here we explore the possibility of nonthermal superconducting order in strongly interacting multiorbital Hubbard systems, using nonequilibrium dynamical mean field theory.
A rhythmically pulsing leaf-spring DNA-origami nanoengine that drives a passive follower - Nature Nanotechnology
Abstract Molecular engineering seeks to create functional entities for modular use in the bottom-up design of nanoassemblies that can perform complex tasks. Such systems require fuel-consuming nanomotors that can actively drive downstream passive followers. Most artificial molecular motors are driven by Brownian motion, in which, with few exceptions, the generated forces are non-directed and insufficient for efficient transfer to passive second-level components.
An in-silico study to understand the effect of lineage diversity on cold shock response: unveiling protein-RNA interactions among paralogous CSPs of E. coli - PubMed
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Design and development of novel potential inhibitors of the human USP21 enzyme using a pharmacophore‐based virtual screening technique
Filename Description jmr3023-sup-0001-supinfo.docWord document, 616.5 KB Table S1. Docking results of the top 32 ligands from the preliminary run. Table S2. The MolDock score and predicted ADMET properties of the top 10 lead compounds. Figure S1. Coordinates of the modeled USP21 domain protein (modeled by RaptorX). Please note: The publisher is not responsible for the content or functionality of any supporting information supplied by the authors.
Axe: Gaming freshness that protects
Axe, a deodorant brand, launched a campaign in the Philippines using gaming to increase sales. Deodorants, anti-perspirants Philippines Strategy Brand: AxeBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Facebook PhilippinesCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels:Competitions & contests, Gaming & in-game... WARC subscribers can sign in to keep reading Not a subscriber?
Axe: Gaming freshness that protects
Deodorant brand Axe focused on digital and online gaming to target young males in the Philippines and boost market share. Deodorants, anti-perspirants Philippines Strategy Brand: AxeBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Gaming & in-game advertising, Live streaming,... WARC subscribers can sign in to keep reading Not a subscriber?
Closeup: Blue Ivy launch – all around freshness | WARC
Closeup, the toothpaste brand, launched a premium new toothpaste in the Philippines. Oral health Philippines Strategy Brand: CloseupBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Twitter PhilippinesCountry: PhilippinesIndustries: Oral healthMedia channels:Content marketing, Integrated, Online display, Online video, Programmatic... WARC subscribers can sign in to keep reading Not a subscriber?
Dove Deos: Dry Serum mobile campaign
Dove Deodorants ran an interactive mobile ad campaign in the Philippines to educate its target audience of upwardly mobile urban women about its new dry serum deodorant product and drive sales. Deodorants, anti-perspirants Philippines Strategy Brand: Dove DeosBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: Ad ColonyMarket: PhilippinesIndustries: Mobile & apps, Online video, Websites & micrositesMedia channels: Deodorants, anti-perspirantsBudget:Up to 500k...
Rexona: Chamba dance challenge
Deodorant brand Rexona rolled out a light-hearted, relatable campaign to grow category sales in the Philippines by educating consumers about daily hygiene. Deodorants, anti-perspirants Philippines Strategy Brand: RexonaBrand owner: UnileverAgencies: Mindshare Philippines, ABS-CBN CorporationMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels:Content marketing, Online display, Online video, Social media, Sponsorship - media,...
Rexona: Chamba dance challenge
Rexona, the deodorant, used music marketing and influencers to resonate with a young target audience and grow sales with its Chamba Dance Challenge in the Philippines. Deodorants, anti-perspirants Philippines Strategy Brand: RexonaBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: ABS-CBN CorporationCountry: PhilippinesIndustries: Deodorants, anti-perspirantsMedia channels:Content marketing, Online display, Online video,...
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