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Articles by Sunny Kataria
The value of an integrated platform for programmatic buying - blogs by Sunny Kataria | ET BrandEquity
Brands are opting for programmatic buying for much more than just efficiency since it allows for more sophisticated campaigning Sunny Kataria Mar 21, 2021, 10.36 AM IST Any business that has used online advertising will be aware of the game-changing nature that programmatic ad buying has ushered in for the entire advertising ecosystem. Very simply, programmatic advertising is the use of technology or software to buy and sell ads on digitally enabled platforms.
Mathrubhumi Group’s new campaign unveils media market realities in Kerala
latest-stories Mathrubhumi Group’s new campaign unveils media market realities in Kerala The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in any print campaign for Kerala Mathrubhumi, just unveiled a new campaign talking about the media market realities in Kerala, which are not usually unearthed by clients and media agencies unless they probe further.
Flipkart sees Tier 3+ markets as the new frontier for e-commerce
Adoption of native languages sees a 2.5x increase from pre-COVID* to the festive* period With the need for social distancing and prioritizing safety, the pandemic has led to millions of people turning to e-commerce this past year, not only in metros but also in tier 3+ regions.
How customer engagement is evolving in the new normal
Guest Column, latest-stories How customer engagement is evolving in the new normal Guest Column: Continuously engaging with the customer is key to staying competitive, writes Sunny Kataria, Head of Commercial Verticals, OLX Advertising At the beginning of the year, not many knew what social distancing meant. Wearing a mask was unheard of when stepping outside the home, at least in India.
How customer engagement is evolving in the new normal
At the beginning of the year, not many knew what social distancing meant. Wearing a mask was unheard of when stepping outside the home, at least in India. This just goes to show how quickly the world has changed due to Covid-19 and how unprecedented the current situation is. Understandably, the pandemic has altered consumer behaviour in the past few months, with health and safety becoming a top priority, and most people shifting to online buying.
Restructuring of loans for developers needed to be addressed
03/02/2020 , by Realty Plus, in ALLIED By Sunny Kataria, Vice President, Real Estate, OLX India There were many expectations from the union budget in 2020 for residential real estate. While the government has furthered its commitment to the affordable housing sector, many issues remain unresolved. To further incentivise home-buyers in the affordable housing segment, the deduction of Rs 1,50,000, announced in 2019, will be extended to loan sanction by one year. This brings much relief to residents.
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