Susan Sciacca - The founder and CEO of How To SaaS, a Marketing Strategy Consulting firm that works with major Private Equity Investors and CEOs, is Susan Marie Sciacca. As a consultant, adviser, and fractional CMO, she has assisted numerous B2B businesses in developing hundreds of millions of dollars in market value through marketing and demand creation.
Susan earned her MBA at Rotman School of Management in Toronto, after which she went on to study marketing and communication at the University of Toronto. The degree helped Susan get started in SaaS and marketing. She formerly worked with some of the industry's major players, obtaining practical knowledge about B2B marketing.
In October 2019, Apricot Marketing was acquired by Personify and Rubicon Technology Partners, after which it was spun off to Pamlico Capital in August 2020.
She has extensive knowledge in Account-Based Marketing, Pipeline Generation, Marketo, Sales Development & Inside Sales, and Salesforce.com. She has assisted numerous Fortune 500 companies in utilizing data to improve their productivity, sales, and profits. Her expertise in ROI analysis, Marketing Attribution, LinkedIn Ads, Google AdWords, Online Retargeting, Google Analytics, Lead Flow management and campaign optimization have all been credited to her clients' millions of dollars in B2B marketing income.
According to Susan Sciacca, you should not be defined by the success and momentum of others. She feels that doing what you do best and being most comfortable with is the best way to go. It's up to you to decide how quickly and significantly your company grows, she claims.
Susan also offers an online course called Post-Acquisition Marketing: How to Generate Enterprise Value in 100 Days or Less, which teaches both entrepreneurs and company CEOs how to increase their portfolio investments quicker.
Susan lives in Miami with her husband and two children. Susan also has two Golden Retrievers that she adores. Hiking, browsing at local thrift stores, and listening to podcasts are among her favorite activities. Susan Sciacca is of Canadian descent, but she likes South Indian and North Indian cuisine, as well as Paris, France, as a holiday destination.
