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Swathi Moorthy on Muck Rack

Swathi Moorthy

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India
As seen in: The Economic Times, BrandEquity.com, ET Enterprise AI, ET Prime, ETCIO, ETHRWorld, ETRetail.com, ETTech.com, MSN India, India Times, CNN-News18 and
Tech/AI Reporter @EconomicTimes. Tips/leads: DM/Email (k.swathimoorthy1@timesofindia.com)
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Swathi Moorthy’s Journalist Portfolio

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Konnichiwa!

Konnichiwa!

The Hindu Business Line — More and more Indians are saying hello in Japanese as our fascination with everything from the Land of the Rising Sun - including bullet trains - keeps growing. Swathi Moorthy reports
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The journey of ramen

The journey of ramen

The Hindu — Ramen is probably not the first food that comes to your mind when you think of Japan. But go beyond obvious options like sushi, and you will be surprised to learn that the steamy, soupy noodle dish has a cult following in Japan and is now considered a gourmet dish across the world.
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Appeasing the eyes

Appeasing the eyes

The Hindu — There is a popular saying in Japan: "Me de taberu Nihonjin (Japanese people eat with their eyes)". Yuko Shimizu, a Japanese language teacher in Chennai, explains that for the Japanese, the art of arranging food is as important as the taste itself. Almost to the point of obsession.
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Manga for the foodie soul

Manga for the foodie soul

The Hindu — I could almost feel the fiery spiciness from Mapo Tofu, a traditional Chinese dish, even before I could see the dish. The aroma from fermented beans and minced meat that painted the dish red made me drool. My entire body tingled with excitement as I looked forward to tasting the super-spicy dish.
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Kamal sees the big picture in small screen

Kamal sees the big picture in small screen

The Hindu Business Line — For sheer diversity and reach, television is far ahead, says the veteran actor Veteran actor Kamal Haasan is known as much for his acting skills as for his technical excellence and his penchant for getting involved in all aspects of film-making.
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Translation, a way forward for the Tamil publishing industry

Translation, a way forward for the Tamil publishing industry

The Hindu Business Line — The Tamil publishing industry, one of the oldest in the country, is facing a dwindling readership. Translating well-known Tamil novels and non-fiction into English and other Indian languages could be a way forward, but shortage of translators is an issue, say industry players.
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Start-ups writing a new chapter in publishing

Start-ups writing a new chapter in publishing

The Hindu Business Line — Partner with e-commerce platforms and print only when a customer places an order You might be a housewife trying to publish your first cookbook or a professor looking to print your work. Unlike earlier days, you needn't wait for your agent to return your call or worry about rejections, for self-publishing platforms are on the rise.
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The new-age wedding entrepreneurs

The new-age wedding entrepreneurs

The Hindu Business Line — Even as the big, fat $40 billion industry expands, a few startups are redefining the space with niche services. We bring stories of four such businesses from Delhi NCR, Chennai and Hyderabad, where their young founders, mostly women, are redefining customs
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How data analytics gives enterprises the competitive edge

How data analytics gives enterprises the competitive edge

The Hindu Business Line — From start-ups to established companies, every enterprise is chanting the big data mantra and not without reason. For, data analytics gives companies a competitive edge. According to Vivek Venugopalan, Chief Technological Officer of data analytics start-up Fantain, data analytics is "an important tool to any company as data aid in creating right products that can influence a customer decision."
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