Tamara Lucas
- None, The Lancet
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Articles by Tamara Lucas
Brand tracking: How to use social media analysis within your toolkit
Why is it important to track consumer perceptions of your brand? Brand tracking continuously measures your brand’s health, analysing how your consumers think and feel. Good brand tracking will indicate how your brand is perceived, how that compares with competitors in your category, who buys your brand and whether your initiatives are driving brand awareness, consideration, and purchase among those who aren’t current customers.
Campaign evaluation: How to measure true impact with social data
One of the biggest challenges marketers face is knowing how to assess the impact of their marketing campaigns. With a plethora of different possible approaches and analysis tools available, combined with the multichannel nature of today’s consumer landscape, measuring the impact of marketing efforts and identifying specific ways to improve the ROI of your marketing spend is rarely a straightforward task.
When art mirrors planetary health
The future of the arts in many countries has been plunged into uncertainty during the COVID-19 pandemic. Many museums and galleries have been closed for long periods and their funding hangs by a thread. Like other arts organisations, the planned exhibition schedule at Compton Verney in Warwickshire, UK, was thrown into disarray in 2020.
Health and climate change MJA-Lancet Countdown report: Australia gets another failing grade in 2020 but shows signs of progress
At the end of 2019 and into 2020, catastrophic fires in Australia consumed homes, lives, wildlife and land. Just as the fires subsided, Australia, like the rest of the world, faced another emergency — the COVID‐19 pandemic.1 It is instructive to reflect on lessons from the health disasters of the past year.
Health and climate change MJA-Lancet Countdown report: Australia gets another failing grade in 2020 but shows signs of progress
At the end of 2019 and into 2020, catastrophic fires in Australia consumed homes, lives, wildlife, and land. Just as the fires subsided, Australia, like the rest of the world, faced another emergency—the COVID-19 pandemic. 1 Talley NJ Health and medicine in a pandemic year: moving from “the winter of despair” to “the spring of hope”. Med J Aust. 2020; 213 : 484-488 It is instructive to reflect on lessons from the health disasters of the past year. This article is available free of charge.
Reconnecting for our future: The Lancet One Health Commission
The evolution and sustenance of our planet hinges on a symbiotic relationship between humans, animals, and the environment that we share—we are interconnected. However, this past century has seen human dominance over the biosphere, manifest in technological innovations, accelerated mobility, and converted ecosystems that characterise industrialisation, globalisation, and urbanisation. 1 Schmidt-Bleek F Wieviel umwelt braucht der mensch?: MIPS—das maß für ökologisches wirtschaften.
Nursing in 2020: a call for papers
Reflecting and supporting WHO's Year of the Nurse and Midwife, which marks the bicentenary of the birth of Florence Nightingale, The Lancet will, in the latter part of 2020, dedicate a weekly issue to the theme of nursing, including issues such as nursing and universal health coverage, nursing education, workforce planning, quality of care, new technologies, task sharing, and nursing as a movement to protect planetary health.
The 21st-century great food transformation
Civilisation is in crisis. We can no longer feed our population a healthy diet while balancing planetary resources. For the first time in 200 000 years of human history, we are severely out of synchronisation with the planet and nature. This crisis is accelerating, stretching Earth to its limits, and threatening human and other species' sustained existence.
The art of perception: pointillism, pattern, and Optical art
To view the full text, please login as a subscribed user or purchase a subscription. Click here to view the full text on ScienceDirect. FiguresBlaze IV by Bridget RileyCompton Verney is an English stately home turned contemporary art venue, nestled in the hills of Warwickshire.
Irene Agyepong: building capacity in Ghana's public health system
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Rafael Beyar: a meeting of medicine, science, and technology
To view the full text, please login as a subscribed user or purchase a subscription. Click here to view the full text on ScienceDirect. FiguresRafael Beyar is a medic who embodies the entrepreneurial spirit of Israel. As an author in the Lancet Israel Series, Beyar writes about Israel's start-up culture. His outlook is shaped by his vision of “the whole circle of building the concept of medicine, engineering, science, and humanity, intertwined around the patient”, he says.
A personal perspective on health in Israel
To view the full text, please login as a subscribed user or purchase a subscription. Click here to view the full text on ScienceDirect. FiguresMy earliest memories of my father, Noah Lucas (1927–2008), seat him perpetually at a typewriter, pipe in mouth, radio on; and hanging behind him on the wall, a framed picture of the enchanting Chagall stained glass windows—a dove carrying an olive branch of peace.
A window to the world of Ai Weiwei
Ai Weiwei at the UK's Royal Academy covers the past 22 years of the artist's work. I have seen few contemporary art exhibitions that have such a powerful effect as this one. Ai Weiwei's main themes are freedom, power, politics, the abuse of human rights, and connecting all of these: Chinese culture. Ai Weiwei was born in 1957 and spent his childhood with his exiled parents in the north of China, and subsequently in Xinjiang province.
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