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Articles by Tanushree Srivastava
Life and all about it π
Welcome to my journal π I am Tanushree, founder of Becoming1111. I turned 26 just this August and live the best of my life in London, my dream city. Unconventional and curious, I have a deep love for magazines, curated editorials, photo-stories, and anything that captures the beauty of people, life, and the moments that define our everyday.
Donald Trump Turned The Tables On Elon Musk And Exposed His Real Flaws
The Lede No one has torched their image in service of Donald Trump like Elon Musk has. The man who claimed his chief aims were to save humanity, champion free speech, and lead the world into a better future came across as just another lap dog clumsily debasing himself in the political arena to serve his wealth. Like Musk's $45 million-a-month commitment, other billionaires have raised and donated eye-watering sums for Trump.
Nate Silver: The Secret To Startup Success Is To Be An Obnoxious Risk-Taker
VCs don't care if you're a nice person. They want founders who take massive risks. Of the billionaires on the 2023 Forbes 400 list — the 400 richest people in the United States — 70% are basically self-made. And 59% came from an upper-middle-class background or below. This phenomenon is even more true the farther you go along the tail of the wealth curve. All of the 10 richest people in America are classified as self-made. This number is significantly higher than it once was.
Gen Z Loves The Gym; That's A Problem For Chains Like Planet Fitness
The Lede In a 2023 survey from McKinsey, more than half of Gen Z respondents said fitness was a very high priority for them. Forty percent of all respondents said the same. In particular, Gen Z loves to lift weights. The quest to get swole is one reason young people are showing up at the gym in droves: Weightlifting requires special equipment that is tricky to fit into a small apartment.
I Took A $50 Boat Ride By Chincoteague Island In Virginia, Worth It
Tess Lopez said that she loves exploring places that fulfill her desire to get away without depleting her bank account. Eager to enjoy the outdoors after a chilly spring, she decided to book a trip to Chincoteague Island. As Virginia's only resort island, the area's annual pony swim attracts about 50,000 visitors each year. Here's what her experience taking a boat tour around was like: [She booked a boat cruise with Captain Dan's Around the Island Tours.
How Burberry Became Fashion's Biggest Fail Of The Year
Burberry, the British clothing brand best known for its trench coats, tried to go too high-price and high-fashion. Its stock has cratered as a result. Few prints are as emblematic as the Burberry check. For more than a century, the black, white, red, and tan plaid has represented a certain level of British sophistication and, more practically, a defense against even the worst wet weather. But earlier this summer, the cracks in fashion powerhouse Burberry's foundations became very apparent.
Tech's Divorced Dad Energy: Silicon Valley Is Letting Down Customers
Big Tech companies like Google, Microsoft, Apple, and Amazon are clinging to a bygone era, failing to innovate, and letting down their customers. Silicon Valley is filthy with divorced-dad energy. Not necessarily the people, though I'm sure there's plenty of that, but the most powerful companies in the Valley are collectively giving off a sweaty vibe that reeks of desperation.
Meet Michal Kosinski, The Oppenheimer Of AI's Scariest Future
Michal Kosinski is pushing the boundaries of what artificial intelligence can do — and it terrifies him. A psychologist at Stanford University, Michal Kosinski is a specialist in psychometrics — a field that attempts to measure the facets of the human mind.
Starbucks Reinvented How It Runs Its Cafés To Cut Down On Wait Times
The Lede At the start of the month, Starbucks announced a major revamp of the way its cafés are organized. Called the "Siren Craft System," it overhauls the workflow at some 10,000 of its coffeehouses in an effort to reduce inefficiency, speed up orders, and boost customer satisfaction. But Siren Craft doesn't try to solve the problem by cranking up the assembly line or flogging employees into a state of heightened productivity. Instead, it does something truly novel in American business.
Why Silicon Valley Is Going To War Against The Media, Journalists
Tech elites hate the media. So they're taking a page from Fox News. Over the past few years, a cadre of prominent tech founders, investors, and personalities β most but not all of them wealthy, middle-aged white men β have launched their own tech-focused media projects. The most famous of these is "All-In," the clubby podcast hosted by the investors David Sacks, Jason Calacanis, Chamath Palihapitiya, and David Friedberg.
Elon Musk's Favorite Dating App Is Run By The Tokyo Government
Hear me out: The government could save your love life. A growing number of younger people are rejecting dating and sex altogether. Among millions, a consensus is forming: Dating apps suck so bad that they might even be deliberately keeping us from finding love. Some point to a fundamental misalignment between dating-app companies and their customers: The more successful the product is for the user, the worse it is for the bottom line.
The Obscure Building Code That's Ruining America's Apartments
The Lede It's much harder to find smaller apartment or condo buildings, the kind that might fit snugly between a single-family home and a local restaurant. This reality is especially frustrating for pro-development yes-in-my-backyard activists who have spent years rewriting laws in hopes of encouraging denser, more-diverse housing. In their quest to build more and bring down costs, YIMBYs have identified one overlooked hang-up: stairs. Yes, the humble stairwell is an unlikely but powerful foe.
When It Comes To Shopping, The Ultimate Status Symbol Is IRL
E-commerce has gobbled up everything in retail, but in the luxury space, consumers still prefer shopping in real life and not online. The expectation has long been that e-commerce would revolutionize luxury, just as it has so much of retail. It killed many malls and bookstores; it made Walmart go digital; it transformed shipment and logistics operations across the globe. So why wouldn't it disrupt such an expensive, lucrative space?
Online Health Providers Are Preying On Young Men's Worst Fears
The Lede The direct-to-consumer health industry has exploded in recent years. These companies sell a wide array of products to help with everything from weight loss to mental health. Much of their business proposition, however, is targeted specifically at young men and their insecurities. Are you worried about your hairline? What about getting an erection?
The Next Hot Jobs For Gen Z
A new survey reveals the 100 companies where high school students most want to work. Who would you like to work for when you grow up? That's a question the National Society of High School Scholars, an honor society for high-achieving students, asks its members in a survey every two years or so. But beyond the big-name brands, the survey offers a snapshot of the aspirations of America's most ambitious teens β students who will soon become the next generation of elite professionals.
America Is On The Brink Of An Unemployment Fiasco
The number of unemployed Americans keeps rising. To keep the US job market from getting worse, the Fed needs to hurry up and cut interest rates. What the Fed does next will greatly affect the chances of avoiding a larger increase in unemployment. It spent the past few years raising interest rates in an attempt to slow rapidly increasing prices, but with inflation largely tamed, the risks have now shifted toward the labor market.
Prices Keep Changing From Day To Day, And It's Driving Americans Nuts
The Lede Thanks to inflation, people have found themselves in the grocery aisle or a restaurant or a car lot over the past few years wondering just what is going on with prices. It's incredibly frustrating not to know what anything costs, and the situation is only getting worse. While inflation is cooling, the return of discounts doesn't mean a reversion to pre-pandemic prices. People are still on edge that high inflation could rear its ugly head again.
I chose a smaller city over London when I moved to the UK. Here's why it was the right decision.
Careers Tanushree Srivastava moved to England from India as an international student. Tanushree Srivastava/BI This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? . Tanushree Srivastava moved to Nottingham, England, in 2021 to pursue her master's degree. Srivastava was surprised by how much she enjoyed living in the smaller, student city. She eventually relocated to London for better job opportunities after graduating.
America's Favorite Summer Pastime Is Dying
Pools across the country have been closed for years. Lifeguards are becoming an endangered species. The American Lifeguard Association reported last year that one-third of the country's 309,000 public swimming pools would either close for the summer season or operate in a limited capacity, marking the third year in a row for dramatically reduced pool access nationwide.
It's Suddenly A Whole Lot Harder To Get A Promotion
Hoping to get promoted this year? Don't bet on it. Gone are the frenzied days of 2021 and 2022, when employers were handing out bigger titles and pay packages like gold stars at a kindergarten art show. Why have employers suddenly gotten so stingy? The short answer is: Because they can.
Work Friends Are Over And Maybe That's Actually Fine
With the rise of remote work, fewer people have friends at their jobs. That may actually be a good thing. The most obvious reason for the demise of the work friend is the rise of remote work. It's hard to make a new work bestie via Slack and Zoom. While most white-collar workers aren't fully remote anymore, many are still in hybrid situations. We're no longer in the trenches together day after day. This shifting context has led to some changes in the way we develop relationships at work.
Why So Many Americans Hate Their Jobs
The Lede While news about "quiet quitters" spread like wildfire in 2022, things have actually gotten worse in America's workplaces since that viral trend lost steam. Engagement at work has hit an 11-year low, Gallup's long-running survey of US employees found โ in February only 30% of US workers reported being fully engaged with their jobs. Plenty of ink has been spilled trying to understand the causes of this growing crisis. Is it remote work? Layoffs?
Google Studied Gen Z. What They Found Is Alarming
A new study reveals how Gen Zers behave in their natural habitat: the internet. Gen Z has come of age swimming in a gloppy stew of digital content. Every day they navigate memes, photos, social media, chats with their friends, flashes of video, influencers influencing, news articles from a zillion places across the net. How do America's teens and youngest adults sort through all that digitized gunk to determine what's important, or useful, or true?
The Egg-Freezing Industry's Shady Sales Pitch
The Lede Ever since the American Society for Reproductive Medicine lifted the "experimental" tag from egg freezing in 2012, more people have decided to freeze their eggs. And in 2022, women were given the option to store their eggs for up to 55 years, a significant increase from the previous 10-year limit.
The 'Quiet Vacationing' Trend Is A Sign Of America's Broken Work Culture
Workers are "quiet vacationing," by going on trips without actually taking time off. It's another sign that America's work culture is truly broken.
The Rise Of Friendly Credit Card Fraud Is Turning Customers Into Jerks
Consumers are increasingly disputing charges on their credit card and committing friendly fraud as a way to get their money back. Most people have, at some point in their lives, made an "oops" purchase β you buy a thing and almost immediately regret it. In the age of online shopping, such purchases are easier than ever to make. They are not, however, easier to reverse.
Silicon Valley Needs A New Kind Of Savior
To reignite innovation, Silicon Valley needs to get rid of the overpowered managers and put people who actually build the tech back in charge. Open up Instagram and see how quickly your feed is interrupted by a piece of suggested content or an ad. It will likely be the second or third thing you see. Open up Facebook, and you'll see much the same thing: recommendations to join random groups, AI-generated content, or comments from scammers hawking cryptocurrency.
Millennials Have A Favorite Parenting Style. It Isn't Working
Gentle parenting was supposed to produce kind, confident, well-adjusted kids. What happened? Seventeen years later, gentle parenting is now the default among my professional-class millennial peers. Less a rigid doctrine than a guiding set of ideals, the approach has assumed an assortment of labels β intentional parenting, mindful parenting, respectful parenting and so on. Parents are realizing that the time- and energy-intensive method is producing decidedly ambiguous outcomes.
It's Not Just JLo: Why Big Musical Acts Can't Sell Out Concerts Anymore
Concerts are being canceled and postponed as artists from Jennifer Lopez to the Black Keys are having a harder time selling tickets than expected. JLo is apparently having a hard time selling tickets but she's not the only one having trouble packing venues. The rock duo The Black Keys scrapped a planned arena tour and are expected to announce a "revised" set of dates at smaller venues. This doesn't mean the entire concert industry is in disarray. Taylor Swift is unstoppable.
How Amazon, Google, And Microsoft Are Monopolizing Our AI Future
The Lede When companies need pretty much any computing service these days, it's easier and cheaper to just rent it from Amazon Web Services, Google Cloud, or Microsoft Azure. The more data centers those companies have, the more of those services they can offer, and the more storage and number-crunching capacity they can provide.
America's Tech Battle With China Is About To Get Ugly
The Lede There is no guarantee that America's AI lead will last forever. China's national tech champions have joined the fray and managed to twist a technology that feeds on freewheeling information to fit neatly into China's constrained information bubble. China's leader, Xi Jinping, sees technology as the key to shaking his country out of its economic malaise. And even if China doesn't beat the US in the AI race, there's still great power, and likely danger, in it taking second place.
A Massive Leak Of Google Search Documents Sparks SEO Industry Fury
How Google organizes the web has been one of the greatest unsolved mysteries of the internet. The black box was finally opened this week. For more than 25 years, precisely how Google organizes the web has been one of the internet's greatest unsolved mysteries. Google is the front door to the internet through which so many businesses are dependent, yet its constantly evolving algorithms have remained closely guarded behind lock and key. Until this week, when the black box was finally opened.
Why Some Millennials Are Behind On Savings — And How They Can Catch Up | Digg
Feel like you're behind on retirement savings? You're not alone. The average millennial said they expected to need about $1.7 million in savings to retire comfortably, according to a Northwestern Mutual survey of 4,588 US adults conducted by the Harris Poll between January 3 and January 17. However, the average millennial reported roughly $63,000 in retirement savings so far.
The Shadowy Winner Of Bitcoin's New Boom
Crypto.com is everywhere: the Lakers arena, Formula 1, UFC fights, commercials with Matt Damon and Eminem. But no one actually knows much about it. Crypto.com is everywhere. Its name is plastered on the home of arguably the most famous NBA franchise, the Los Angeles Lakers. It's sponsoring Formula 1 races and UFC matches.
TikTok Is About To Become Even More Powerful Thanks To Millennials
As millennials flood the app, TikTok is about to mature into a YouTube-like juggernaut — if it can survive the US ban. Older people, and their judgments, are flooding TikTok. But just because TikTok's user base is becoming older doesn't mean that it's "over" for the app. Instead, experts and users I spoke with suggested that the platform may simply be moving into a new, more mainstream phase of existence.
'Why I Quit Goldman Sachs'
Lindsay MacMillan became a vice president at Goldman Sachs in six years. Then the 'boys club' culture drove her out. Goldman Sachs has a problem. Only 29% of the 2022 partner class was women β just slightly more than the previous two classes β and a flood of women leaders have recently taken their talents elsewhere. Beth Hammack, a longtime partner, exited after she was passed over for the CFO role. Stephanie Cohen, once a likely CEO successor, left in March after 25 years.
Instagram Is Giving People Meaningless Little Badges For Posting
Instagram has been letting creators earn "badges" for hitting certain milestones, but they add to the vibe that the platform is for olds. Instagram would super-duper like everyone to post more, especially creators. In a landscape where people are posting less and less on social media overall, making the platform seem active and vibrant is crucial to keeping people's attention.
Jeffrey Epstein's 'Little Black Book' Is Now For Sale
An address book from 1997 belonging to sex offender and disgraced financier Jeffrey Epstein is up for sale. An address book belonging to the late sex offender and disgraced financier Jeffrey Epstein is going up for sale. The "little black book" β which was first revealed by Business Insider reporters β is on auction for the first time, according to Maryland auction house Alexander Historical Auctions.
Jobseekers And Recruiters Are Both Using AI In Hiring. It's Chaos.
AI bots are battling it out over job searches. No matter who wins, we all lose. Over the past couple of years, job seekers have been forced to contend with incessant layoffs, a brutal recruitment market, and days of unpaid assignments. They can now add AI recruiting systems to that pile. AI bots are battling it out over job searches. No matter who wins, we all lose.https://t.co/WaKkhSGXaI — Business Insider (@BusinessInsider) May 16, 2024
The US Dollar Is So Strong That China's Central Bank Keeps Loading Up On Gold
Not just China, but other central banks, including Turkey and India, are loading up on gold amid a stronger US dollar. China's economy is in a funk, and people are rushing out to buy gold as a safe-haven asset to hedge against economic uncertainties, sending prices of the precious metal to record highs. But it's not just about economic uncertainty.
The Golden Age Of Golden Visas Is Over In Southern Europe
Generous visa programs in Southern Europe have boosted economies and attracted huge real estate investments. Now some countries are walking them back. Southern European economies β from Greece to Portugal β have made remarkable recoveries since the European financial crisis just over a decade ago. Tourism is booming, investors and major businesses have moved in, and lots of foreigners are relocating to the region to take advantage of new jobs and a cheaper cost of living.
Millennial Vs. Boomer Budgets: How Spending Has Changed For Young Adults In The Last 30 Years
Young adults are spending less on alcohol, beef, and mortgage interest and more on fresh produce, rent, and healthcare. In the intervening 33 years, how young adults spent their money changed dramatically. Business Insider analyzed spending data for young adults aged 25 to 34 in 1989 — which would cover part of the baby boomer generation — and in 2022 — which would largely be people of the millennial generation — on various kinds of food, housing, education, and more.
Gen Z Status Symbol: Why Everyone Is Getting Botox Injections
There's an alarming surge in facial injections driven by young people. In a remote, online world, the hottest status symbol is your face. Augmented-reality filters went viral for their ability to shrink noses and brighten complexions. They weren't fooling anyone, but they weren't supposed to. Fast-forward nearly a decade, and filters have significantly stepped up their game.
Red Lobster Bankruptcy: Wall Street Wrecked The Chain, Not Endless Shrimp
Red Lobster may be headed toward bankruptcy, but its business problems go far beyond all-you-can-eat shrimp. With the chain on the verge of bankruptcy, it has become abundantly clear that Red Lobster letting customers eat all the shrimp their hearts desire was not a great business idea. It's also not the reason the restaurant is in a deep financial mess.
New Status Symbol For Rich Young Men: A $7,000 Herman Miller Chair
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Meet the 'ALICE': Americans Earning Above The Poverty Line But Still Struggling
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Remote Workers Are About To Get A Rude Awakening
The Lede Business Insider's Aki Ito talks about hordes of Americans fleeing big coastal cities during the pandemic, and wonders when β or if β they'd return. We've heard a lot about how the mass migration has been bad for major cities, sending them into a "doom loop" of empty offices and shuttered storefronts.
Apple's Genius Marketing Trick To Make iPhones Cool
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What it's really like in a $888-a-night, 300-square-foot stateroom on a Disney Cruise
Tiffany Leigh and her family sailed on the Disney Fantasy in a deluxe family ocean-view stateroom with a veranda, which had about 300 square feet of space. Despite being aware of the cost-saving tips and hacks available in smaller rooms, since this was their first time on a cruise with the baby, Leigh didn't want to chance it. "I'm a lover of the Disney theme parks, but I was never enticed to take a Disney Cruise until I had my daughter," Leigh said. Here's what the experience was like.
Wall Street bias: This woman could have prevented 2008 financial crisis
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