Taylor Reilly
- Freelance Journalist, Yahoo Australia
- Freelance Journalist, Peres Daily
- Freelance Journalist, Breaking 9 to 5
Los Angeles, Queensland
As seen in:
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Peres Daily,
Yahoo Australia,
Forbes,
Yahoo Entertainment,
Yahoo Canada,
Yahoo News Australia,
Yahoo News Malaysia,
Yahoo News New Zealand,
Yahoo News UK,
Yahoo Singapore,
Yahoo Finance,
Yahoo Finance Australia
and
Covers:
Entrepreneurship, ecommerce, marketing, social media.
22-Year-Old Entrepreneur, 3x Founder and Freelance Journalist at Yahoo Finance Australia
Articles by Taylor Reilly
Why Brands Are Getting Creator Ads At Influencer Prices
Panelists speak at Variety and TikTok's Culture Catalysts Dinner in Los Angeles in October 2024. Brands are set to spend as much boosting creator posts in the U.S. in 2027 as creators will earn from sponsored content. Variety via Getty Images We have officially entered the era where creators are treated like ad spots. eMarketer forecasts brands will spend $14.15 billion boosting creator posts on U.S. social platforms in 2027.
What Happens When Creators AI-Generate Themselves Original
NEW YORK, NEW YORK - AUGUST 05: A view of atmosphere as Higgsfield AI presents the world's first fully AI-generated feature film: The Cully Hill Boys at The Glasshouse on August 05, 2026 in New York City. (Photo by Craig Barritt/Getty Images for Higgsfield AI) Getty Images for Higgsfield AI The next AI creator is probably someone you already follow.
Why The World's Top Creators Flew To Cannes Lions 2026 Original
CANNES, FRANCE - JUNE 24: (L-R) Jessica Jensen, Colin Fleming, Shiv Singh, Lorraine Twohill and Carla Hassan onstage during 'Winning the AI Discovery Era: Marketing To Minds and Machines' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Kate Green/Getty Images for Cannes Lions) Getty Images for Cannes Lions The most desired invitations at this year’s biggest advertising festival were not panels. They were rooms with no stage and no badges.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
エンターテインメント業界で今最も注目されているのは、クリエイターがハリウッドへ進出していることだ。しかし、より大きな物語は、メインストリームの才能が静かに逆方向へ向かっていることである。 カリー・バーカーは、話題の26歳のYouTuberで、75万ドルで『Obsession』を撮影した。このホラー映画はすでに世界で7500万ドルの興行収入を記録している。A24はすでにバーカー氏に新作『テキサス・チェーンソー・マサカー』の監督を任せた。 数日後、A24は20歳のYouTuberケイン・パーソンズのデビュー作『Backrooms』を公開する。同作は初週末興行収入2500万ドル超えが予測されている。もし首位を獲得すれば、パーソンズ氏は国内興行収入でトップに立った史上最年少の監督となる。 逆方向に移動する才能たち メインストリームのスターたちは逆のことをしているが、ほとんど誰も注目していない。...
Why Hollywood And The Creator Economy Are Trading Places Original
Mainstream stars are moving toward the creator economy. Creators are moving toward Hollywood. Both are happening at once. Getty Images for TikTok The big story in entertainment right now is creators going Hollywood. The bigger story is mainstream talent quietly going the other way. Curry Barker, the trending 26-year-old YouTuber who shot Obsession for $750,000. The horror film has already done $75 million worldwide. A24 has already handed Barker the new Texas Chain Saw Massacre.
The Rise Of The 'Casting Era' In The Creator Economy Original
The middle of the creator economy is drowning in AI-driven creator matching tools, mainly because it's cheap for brands. Now the top of the market is going the other way. getty For the last three years, the creator economy playbook has been getting pulled in one direction. Make talent a commodity. The amount of global platforms set up to seize the opportunity of overworked agencies, exhausted managers and clueless marketing managers is astounding. They follow a simple formula, nothing original.
Why Creators Outworked Celebrities At Coachella 2026 Original
This year at Coachella, it was the creators who looked famous and the celebrities who looked off duty. getty This year at Coachella, it was the creators who looked famous and the celebrities who looked off duty. Influencers arrived with their stylist teams, brand activation schedules and extremely expensive wardrobes. Kendall Jenner came wearing a tank top and jeans. Chris Brown wore a simple tee. The celebrities came to enjoy the weekend. The creators came to work.
クリエイターエコノミーの新時代 「真実」が最も価値ある通貨に | Forbes JAPAN 公式サイト（フォーブス ジャパン）
少し前まで、ブランドがクリエイター向けキャンペーンを依頼する際のブリーフは、おおむねこうだった。自社のニッチでフォロワーが多く、再生数も良い人物を探す。報酬を払う。投稿してもらう。その時代は終わった。 いまやブリーフは、従来のキャスティングコールにより近い。ブランドが求めるのは、18〜24歳で、特定の文化的背景を持ち、コンテンツ以外に専門職としてのキャリアがあり、平均再生数は最低ラインを満たし、コミュニティが真正である人材だ。かつてハリウッドのキャスティングを規定していた「条件の具体性」が、クリエイターエコノミーの扉に到達し、業界の動き方を根底から変えつつある。 クリエイターエコノミーの次のステージは「真実」をめぐるものだ。そして2026年、真実はタレントにとって最も価値ある通貨になりつつある。 だからこそ、Creators Guild of Americaが、1万2000人超のクリエイターを擁する新たなクレデンシャル（実績証明）プラットフォームとして立ち上げたMosaicは、一見した印象以上に興味深い。 クリエイターエコノミーの「インフラの空白」を埋める...
The Creator Economy Is Growing Up, Truth Is The New Currency Original
Mosaic is an attempt to become the "IMDB for Content Creators" getty Not long ago, a brand's brief for a creator campaign looked something like this. Find someone with a big following in your niche with good views. Pay them. Post. That era is over. Today, briefs read more like traditional casting calls. Brands want an 18 to 24 year old, specific cultural background, professional career outside of content, minimum average views, authentic community.
Oscars 2026: Why The Best Creators Build Around Pop Culture Original
The creators that are winning are building around cultural moments and events! getty The most repeated advice in the creator economy is quietly becoming its biggest trap. For years, the playbook was simple. Pick a niche. Master it. Post consistently and the algorithm will do the rest. Fitness creators talked about fitness. Beauty creators talked about beauty. Food creators stayed in their kitchens. It’s worked well, until now.
Valentine’s Day 2026: Why It’s The Most Profitable Week For Creators
Valentine's is one of the creator economy's most lucrative time of the year! getty When Valentine’s Day falls on a Saturday, it stops being a date night and becomes a content weekend. Couples begin documenting weekend getaways. Friend groups staging Galentine's brunches. Pet owners dressing their dogs in heart-shaped outfits. Behind most of it unsurprisingly is a brand deal, and the rates are higher than they've ever been.
Why Brands Are Paying Creators Six Figures To Run Their Social Media
Brands are hiring creators to help run their social media channels. getty Brand content has almost become synonymous with auto-scrolling, but in 2026, that's all going to change. We're heading into an era of perfectly unhinged posts from legacy snack brands and Fortune 500 brands talking like a chronically online teenager. No longer are agencies behind the keyboard. Increasingly, it's a creator on payroll.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
トップ 経済・社会 「不完全さ」が新たな武器に──トップクリエイターが生み出す本物らしさの価値 Thaspol - stock.adobe.com Thaspol - stock.adobe.com 2026年、コンテンツの見た目が悪ければ悪いほど、パフォーマンスは向上する。 過去5年間、ショートフォーム動画のブームは、注目を集めるための技術を極めた傑作となった。クリエイターたちは、視聴者の目を画面に釘付けにすることだけを目的に編集を行った。すべてのフレームが計算され尽くしていた。最初の数秒で視聴者を引き込み、エンディングを冒頭にループさせ、すべての間、すべての息継ぎ、すべての無音の瞬間をカットし、効果音やミームを重ね、あらゆる手段を使ってもう1秒でも視聴時間を稼ごうとした。 この手法が機能したのは、うまくやるのが難しかったからだ。ペース配分、編集のリズム、心理的トリガーを習得したクリエイターたちは、大規模なオーディエンスを構築した。制作品質は、新世代のクリエイターにとって独自の価値提案となった。...
Why The Most Viral Creators Are Making Their Content Worse
With a wave of perfect AI content dominating the internet, for creators to stand out they may have to make their content worse. getty The worse your content looks in 2026, the better it will perform. Over the past five years, the short form boom became a masterclass in engineering attention. Creators edited for one thing, keeping eyeballs glued to screens. Every frame was calculated.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
クリエイターエコノミーは、ソーシャルメディアの世代ごとに新たなスターを生み出してきた。その背後にあるパターンは極めて一貫している。PewDiePie（ピューディパイ）は17歳で最初のYouTubeアカウントを登録した。MrBeast（ミスタービースト）は現在、同プラットフォーム最大のスターだが、13歳で投稿を始めた。Charli D'Amelio（チャーリー・ダメリオ）も15歳でブレイクした後、TikTok初のフォロワー1億人を達成したクリエイターとなった。3つの世代。全員がスタート時は10代だった。 これは単なる偶然ではない。10代前半は、成功したクリエイターの大半がインスピレーションを得て、プラットフォームを学び、低リスクで実験し、最初のオーディエンスを構築し、最終的にプロフェッショナルへと成長させる失敗を経験する時期なのだ。これは業界最大のスターを生み出した発達段階の窓なのである。 今、各国政府がその窓を閉じ始めている。 オーストラリアの禁止措置が発効、他国も注視...
Forbes JAPAN 公式サイト（フォーブス ジャパン）
私たちのフィードでよく見かけるストーリーがある。お気に入りのクリエイターが、ついにロサンゼルスやニューヨークへの移住を決意したという涙ながらのTikTok投稿だ。コメント欄には見知らぬ人々からの祝福や、ハートの絵文字、他のクリエイターたちからの応援で溢れている。 しかし、そのたびに彼らの地元市場が静かに失っているものについて、ほとんど誰も語らない。 クリエイターエコノミーは国境を超えた存在だとよく言われる。しかし現実には、多くの才能が地理的条件によって大きく不利な立場に置かれている。 世界のクリエイターエコノミーは2024年に約2000億ドル規模とされ、今後10年で1兆ドルに達すると予測されている。しかし、その価値の大部分を獲得しているのは、すでに支配的地位にある国々だ。 その結果、小規模市場から世界的なホットスポットへと、ゆっくりと静かな才能流出が起きている。 プラットフォームの報酬制度が厳しい現実を露呈させる...
What Happens When Teenagers Become The Backbone Of The Creator Economy
Banning social media for teens is widely debated, but what isn't discussed is how it may hurt the next generation of content creators. getty The creator economy has minted new stars through every generation of social media. The pattern behind them is very consistent. PewDiePie registered his first YouTube account at 17. MrBeast is now the platform's biggest star and he started posting at 13. Charli D'Amelio also became TikTok's first creator with 100 million followers after breaking out at 15.
The Great Creator Migration: What Smaller Markets Lose When Stars Exit
Content creators increasingly relocate from smaller markets to global hubs seeking better monetization opportunities and platform support. getty It’s a story that we’ve all seen on our feeds. Your favorite creator posts a teary-eyed TikTok about finally taking the leap and moving to Los Angeles or New York. The comments are filled with congratulations from people they don't know, heart emojis and other creators hyping the move.
Gen Z entrepreneur's key to saving $8,000 without even trying: 'Cheaper solution'
Labor announcing their new plan to cut HECS by 20 per cent has made me reflect on a financial philosophy which I believe has saved me truckloads of cash. I’ve always believed in the power of patience, especially when it comes to things people tell me need urgent attention. Take my teenage teeth, for example. At 16, I sat in a dentist's chair, bracing myself as the orthodontist told me my teeth were beyond the help of nature. My options?
Gen Z entrepreneur's key to saving $8,000 without even trying: 'Cheaper solution'
Labor announcing their new plan to cut HECS by 20 per cent has made me reflect on a financial philosophy which I believe has saved me truckloads of cash. I’ve always believed in the power of patience, especially when it comes to things people tell me need urgent attention. Take my teenage teeth, for example. At 16, I sat in a dentist's chair, bracing myself as the orthodontist told me my teeth were beyond the help of nature. My options?
Apple Vision Pro moment I freaked out: 'Mind-reading'
Taylor was lucky enough to test drive the Apple Vision Pro before it hit the shelves in Australia and said the experience was mind-blowing. (Source: Supplied/Getty) This weekend marks a pivotal moment as Apple’s Vision Pro finally launches in Australia, and trust me, it’s about to shake things up. Fortunately, right place, right time I had the opportunity to try this out back in February.
The side hustles no Aussies should waste time on: 'No easy money here'
In the colourful world of TikTok side hustles, where the promise of easy money collides with hard reality, not everything that glitters is gold, or even knock-off gold plated. Many of these ventures promise the moon but deliver only a handful of space dust. I made $70,000 in 28 days using a side hustle every budding entrepreneurial TikTok user would've had shoved down their throat. So, from a first-hand perspective let me tell you exactly why this is no longer the cash cow I milked.
I dropped out of uni at 19 and built a $1m business from my bedroom. The 3 biggest lessons I learned Original
I was just 19 years old when I decided to swap my double-degree in business and computer science for building my own business. Why did I drop out? It wasn’t from a lack of achievement, but because I believed that spending the next two years building a business venture would be a better use of my time than finishing my degree. So I took a leap (despite the hit on my wasted $27,000 HECS debt) and ventured into the unknown. It paid off.
Gen-Z worker admits spending $14,000 on Uber Eats and has zero regrets
As the cost of living continues to pile on the financial pressure, many frugal Australians are sharing some of the unexpected items they’ve stopped spending on. While many of us are cutting back on our supermarket spend, cancelling streaming services and ditching alcohol, some savvy Gen-Z Aussies have turned to more alternative money-saving solutions. Here, three young Aussies reveal their spending strategies to beat the cost of living, and they’re as varied as they are surprising.
Gen-Z worker admits spending $14,000 on Uber Eats and has zero regrets Original
As the cost of living continues to pile on the financial pressure, many frugal Australians are sharing some of the unexpected items they’ve stopped spending on. While many of us are cutting back on our supermarket spend, cancelling streaming services and ditching alcohol, some savvy Gen-Z Aussies have turned to more alternative money-saving solutions. Here, three young Aussies reveal their spending strategies to beat the cost of living, and they’re as varied as they are surprising.
Hustle culture vs burnout: The Gen-Z dilemma
Hustle culture tells us that #NoDaysOff is a way of life. (Source: Getty) In today's culture, social media glorifies an 18-hour workday as if Elon Musk himself is taking notes on your performance. As a 22-year-old juggling multiple companies and playing way too much chess, I understand the Gen-Z drive to hustle. But why is it that young people face the dilemma of working too much versus not enough? And what can they do about it?
AI influencers: The social media personalities that don’t exist
Computer-generated Instagram models and TikTok stars are racking up millions of followers in a new craze that baffles even the most experienced social media gurus. Here’s a run-down on who these AI influencers are, why there is so much hype around them, and what the new trend means for the future of social media. What is an AI influencer? AI, or virtual influencers are social media personalities that have been created using artificial intelligence.
Why I invest in index funds during economic uncertainty
Even the most inexperienced investor can navigate index funds. (Source: Getty/supplied) Investing is often seen as a game for financial wizards, a complex maze that only the well-versed can navigate. But what if I told you there's an investment strategy that even the most inexperienced can take advantage of: Index funds? What is an index fund? Just like a buffet at a popular restaurant, instead of choosing just one dish (or stock), you get a little bit of everything on offer.
$1,000 per day: The reality behind get-rich-quick schemes
Earning extra money has become a top priority for many Aussies struggling to keep up with the rising cost of living. (Source: Getty) Who hasn't daydreamed about making an easy thousand dollars every day? With the cost of living skyrocketing and traditional wages unable to keep up the pace, the internet is filled with get-rich-quick schemes promising easy money. It's an appealing concept, shared widely on social media platforms, attracting many Aussies who are looking for a financial breakthrough.
This wacky side hustle can earn you $10,000 per day
With this lucrative side hustle, TikTok NPC star @babydoll makes up to $10,500 per live stream. (Source: TikTok, Getty) Who needs a nine-to-five job when you can pretend to be an NPC (Non-Player Character) on TikTok as a lucrative side hustle? Welcome to 2023, where the digital realm continues to blur the lines of reality, and Gen Z is leading the charge. Forget avocado toast, this might just be the craziest Gen-Z money-making scheme yet.
Cristina M " Peres Daily
This article was originally published at: https://michaelperes.com/team-member/cristina-m/
Top 5 side hustles Gen-Z is using to make extra money
Many Aussies struggling to make ends meet are turning to side hustles to boost their income. (Source: Supplied/Getty) Soaring inflation and sky-high cost of living means more Aussies than ever are turning to side hustles to make ends meet, some with more success than others. Here are the top five ways our entrepreneurial Gen-Z are making extra money on their own terms, and building careers at the same time. 1.
5 money tips for financial empowerment: A Gen-Z guide
Armed with laptops and a dash of entrepreneurial spirit, Gen Z is redefining how we spend and earn our money. Here are five strategies this savvy generation is using to reclaim financial empowerment amid the cost-of-living crisis. 1. Creative hustles: Turning passions into profits Gen Z refuses to be boxed in by traditional career paths. They're transforming their hobbies and passions into profitable ventures with finesse like a seasoned entrepreneur.
DIY, TikTok, thrifting: 4 ways Gen-Z is beating the cost of living
With Australia’s cost of living crisis continuing to escalate, Gen-Z is confronted with a more challenging financial landscape than ever before. But this savvy generation isn't fighting inflation by just cutting costs and making do with less; they're redefining what it means to live well in today's economy.
Tackling Australia’s cost of living crisis: A Gen Z guide
Australia's cost of living crisis seems to be worsening each day, and as a Gen-Zer, you might feel overwhelmed by the spiralling costs of everything from rent to avocados. But don't worry, there are things you can do to cut costs where its needed most. Here's my eight-step Gen-Z guide to save money and keep your spending low. Also read: My lazy person's guide to successful investing Also read: Building a business at uni with just $20 Also read: 3 reasons private education isn't worth the money 1.
3 ways to tell the difference
As a public-school-educated, young adult who owns multiple businesses, financial literacy is something I've had to educate myself about. I'm forever surrounded with generational Z noise telling me the hottest cryptocurrency investment or the latest non-fungible token (NFT) to buy. When it comes to investing, I want to make sure I am making intelligent decisions, not just following the herd.
The effect of 65 million views
How many people does it take to fill a single classroom, around 30? So how many classrooms would it take to fill up 60 million people? For Australian TikTok star Harrison Pawluk, processing such a number has been a reality he's had to digest as one of his public random acts of kindness videos went viral.
3 downfalls of dropshipping, and how to beat them
It's hard to go on social media in 2022 without stumbling through advertisements of people in Lamborghini's promoting side hustle businesses that will supposedly lead you to retirement in a matter of months. Dropshipping, one of the most common, is an e-commerce order fulfillment method where you ship directly from the manufacturer to the customer and hold no inventory.
3 tips from Australia's biggest influencers
From aspiring to be firefighters and astronauts to now YouTubers and TikTok stars, there has never been more young people wanting to become content creators and influencers. A survey conducted by Lego in 2019 revealed that 30 per cent of kids in the UK and USA put vlogger or YouTube star as their top pick for an occupation. Being such a popular career path has only made it more competitive. The best way to navigate your way to success in any industry is to learn from your predecessors.
3 ways to make money off your TikTok
Here are three ways you can start making money on TikTok. (Source: Getty) COVID-19 has changed many people’s perspectives about university study and rigid 9-5 jobs. People are looking for freedom - flexible lifestyles, passive incomes and work-life balance. Social media is offering a new avenue for wealth creation and for some influencers that wealth is staggering.
3 realities of young entrepreneurship
The allure of fat wallets and fast cars is rarely a reality for most entrepreneurs. (Source: Getty) From flashy cars to designer clothes and a jet-set lifestyle, entrepreneurship has been hyped by social media as glamorous. That may be true for the 1 per cent but, for the rest, it’s worth understanding the harsh realities of starting a business while you’re young.
Build a business while at uni with just $20
Study disruptions provide an opportunity to think outside the quadrangle. (Source: Getty) The past 18 months have seen university campuses temporarily shut down, leaving students juggling new lifestyles and more eager than ever to use their spare time to begin building a business. There is a notion that starting a business means you need to have significant capital to be willing to invest. While true in some cases, if it’s your first time, there is nothing wrong with bootstrapping.
8 tips for growing your brand on TikTok
Social media is a key asset for any business. (Source: Getty) TikTok entered the social media market in 2016 and by the end of 2021 is expected to have more than 1 billion active users. Aussies have found new ways to build creative careers, and brands are finding a breath of fresh air by tapping into a new marketing medium.
Elon Musk Moves Tesla Headquarters Out of California
It’s official, everybody: Elon Musk has decided to move the Tesla headquarters from California to Texas. Elon Musk initially announced that he was going to move Tesla’s headquarters to Texas in May 2020, threatening to close the Fremont location “dependent on how Tesla is treated in the future”. And furthermore, in an interview back in December 2020, Musk didn’t have very benevolent words for California. “If a team is winning for too long, they tend to get complacent.
Australia Plans to Open Its Borders Come November
Australian Prime Minister Scott Morrison has expressed the Australian government’s new goal: Australia plans to open its international borders in November. This rule is to apply only to states that have reached an 80% vaccination rate. “The time has come to give Australians their lives back,” said Morrison. The spread of the COVID-19 pandemic since 2020 has forced the whole world to go into lockdown. As such, many had to bid their travel plans goodbye. Tourism sectors suffered huge losses.
The top 3 side hustles which could replace your job
Could you turn your hobby into a full time job? Source: Getty Images Brisbane young entrepreneurs Taylor Reilly and Lachlan Delchau-Jones are masters of the side hustle – helping people find new ways to make more income. They both build businesses and consult in the digital space helping people develop new skills without huge upfront investments or specialised skills. Money.
Identity Thiefs Arrested for Stealing From Surfside Condo Collapse Victims
A couple of months ago, the Champlain Towers South building collapsed and killed 98 victims, among them Ana Ortiz. The night before her funeral, her sister noticed some weird emails popping on her iPad, alerting her about password changes on her bank account, credit card activity, new addresses, and even contact information. “I was home writing the eulogy,” Nicole Ortiz told the Herald. “I don’t know why, but I looked down and saw notifications from Wells Fargo,” she added.
Former Minister Flees Afghanistan, Becomes a Delivery Man in Germany
Forty-nine-year-old Sayed Sadaat used to serve as Minister of Communications for the Afghanistan Government. But last December, he was forced to relocate to Germany trying to find a better and safer future. Now, he’s working as a food delivery man in Leipzig, gaining a lot of public exposure in the wake of the Taliban uproar in Kabul. Sadaat told Reuters that multiple friends and family members criticized him for taking that kind of job after being a government official.
The Pentagon is Using AI to Predict the Future
Technology continues to rise at a surprising pace. Sometimes, just too surprising. If you don’t take our word for it just ask the Pentagon, as they’ve announced that they’re researching with Artificial Intelligence (AI) to ‘predict’ events of the future. This initiative was developed by the U.S. Army and deemed it Global Information Dominance Experiments (GIDE). According to their statements, their goal is to develop an algorithm that could prevent and alert the Pentagon on potential future threats.
Top 9 tech moguls made $360 billion during the pandemic
The coronavirus pandemic has caused a devastating social and economic disruption around the world. Millions lost their jobs and had to depend on stimulus cheques from the government to survive. However, for America’s richest billionaires it was a time to acquire an astronomical fortune. According to The Washington Post, the wealth of nine of the country’s top tech moguls has increased over $360 billion last year. The period considered to compile the list was from 5th March 2020 to 5th March 2021.
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