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Articles by Ted Doering
[WEBINAR] Creativity Over Clicks: Insights from our Retail Media Report
Retail media has evolved from a performance channel into a powerful environment for building brands. More than one in five new advertising dollars is now flowing into retail media, yet an emphasis on clicks and short-term conversion can overlook the role of creativity in generating demand and strengthening long-term brand equity. Join us on October 20 for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel.
Creativity Over Clicks: Insights from our Retail Media Report
Retail media has evolved from a performance channel into a powerful environment for building brands. More than one in five new advertising dollars is now flowing into retail media, yet an emphasis on clicks and short-term conversion can overlook the role of creativity in generating demand and strengthening long-term brand equity. Join us on October 20th for a forward-looking insights session on reclaiming retail media as a powerful brand-building channel.
OH CANADA: The embers of Canadian pride have been reignited
Just in time for the 2000 NHL playoffs, Molson dropped the famous “I Am Canadian (The Rant)” ad featuring everyman Joe. He challenged Canadian stereotypes in an engaging and humorous manner, helping to cement this ad’s place in Canadian culture. Over the past few weeks, tensions between Canada and the U.S. have risen, and as the threats of US tariffs loomed, this ad started making the rounds again on social media, 25 years after it first aired.
Keeping Beauty Real: Dove’s Commitment to Real Beauty
Twenty years ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025*, Dove’s message still stands: keep beauty real. One in three women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated.
Sustainability and Advertising: Friends or Foe?
We see ESG as a challenge and opportunity for our clients and for Canada. To realize ESG’s promise of better lives for all, will require complimentary activities for all stakeholders. The ESG stakes are high for Canada.
[WEBINAR] Sustainability and Advertising: Friends or Foes?
At Ipsos, we give businesses, governments, and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. We see ESG as a challenge and opportunity for our clients and for Canada. To realize ESG’s promise of better lives for all, will require complimentary activities for all stakeholders. The ESG stakes are high for Canada.
Don’t Gamble on Advertising Effectiveness
Revisit our on demand webinar to hear insights from our research and a showcase of best practices on how creativity can drive advertising effectiveness in the gaming sector With Ontario’s move to a regulated online gaming market in April 2022, sports betting has been placed squarely in the face of Canadians as one of the most newly publicized industries since cannabis legalization.
[WEBINAR] Don’t Gamble on Advertising Effectiveness
With Ontario’s move to a regulated online gaming market in April 2022, sports betting has been placed squarely in the face of Canadians as one of the most newly publicized industries since cannabis legalization. Ontario’s advertising market has been flooded with messages from major international brands in the sports betting category. This has been cause for concern for some Canadians, who have expressed discontent with the volume and content of the messages.
40 End Goals Devotion - Sharing Your Story
Download the PDF of this devotion here. Click here to see the Bible Study curriculum that goes with this devotion. …but in your hearts honor Christ the Lord as holy, always being prepared to make a defense to anyone who asks you for a reason for the hope that is in you; yet do it with gentleness and respect… 1 Peter 3:15 When I was a kid my dad told us bedtime stories. When we were really young, he read to us from Dr. Seuss’ Sleep Book.
40 End Goals Devotion - My Story
Download the PDF of this devotion here. Click here to see the Bible Study curriculum that goes with this devotion. And you were dead in the trespasses and sins in which you once walked, following the course of this world, following the prince of the power of the air, the spirit that is now at work in the sons of disobedience– among whom we all once lived in the passions of our flesh, carrying out the desires of the body and the mind, and were by nature children of wrath, like the rest of mankind.
Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders? There is a simple answer to these questions and to the challenge of brand communication travel: cultural intelligence.
Walking Together: Simple Steps for Discipleship
Overview Trust. Seek. Follow. That's what it takes to be a disciple. Not hours of programs and weekly meetings to make you "qualified" to be a disciple. Author Ted Doering challenges the idea of daunting discipleship with a new definition: simply trusting, seeking, and following Jesus. Discipleship might not be easy, but it can be simple. Discover how to be a disciple through your head, heart, and hands.
Building Disciples through the Worship Service
Coming together as God’s people is important. In our culture, this is often on Sunday mornings, but sometimes it happens on an evening during the week. No matter when it happens, it is the people of God gathering together to receive His promises. Some people would say they do not need the gathering, that they can experience God on their own. While this does hold some truth—God may be experienced anywhere in His creation when connected to Scripture—it is not the way worship was designed to function.
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