Terry leVin
Africa, South Africa
As seen in:
MSN South Africa,
Bizcommunity
Covers:
Corporate content and event coverage for any industry sector, photographic and article coverage, global culture with a special interest in business, health, Africa, retail, fashion and design trends.
Doesn't Cover:
Politics
Brand positioning & turnarounds, can find an idea in anything, Afrophile, designing, forecasting, Bizcommunity CCO at large muckrack.com/terry-levin
Interview
What was your first job as a journalist?
2001 as a trend forecaster and PR writer for Bizcommunity.com
Have you ever used a typewriter?
No
How is social media changing news?
Social media adds the vital viral social factor to news and business stories, I love using it to amplify and share content and images
Who's your favorite fictional journalist?
Mikael Blomkvist
What does it mean to be a journalist?
Using beautifully crafted language and images to convey important social, cultural and economically empowering ideas, especially in Africa
What's the funniest news-related #hashtag you've seen?
How do you prefer to be pitched on stories?
I would prefer a strategic angle why the content is relevant
What tools and software do you use to do your job?
iPad, Macbook, Google drive, Instagram, twitter, iphone, Canon EOS, pen and paper
What's your favorite social network?
Instagram
Who do you wish followed you?
Big brand owners and corporates who use the world's resources and have big potential influence to make a difference by design and culture
Why did you become a journalist?
To cover industry and corporate events, to share design, arts and culture trends in maximising natural, human and economic resources.
Did you work for your high school newspaper? If so, what did you do there?
I designed the covers, commissioned some of the stories and contributed articles.
What story are you most proud of writing or working on?
Some of the stories I am most proud of may be found in my MuckRake portfolio or under my profile on Bizcommunity.com
What advice can you offer to aspiring journalists?
Be interested in everything, make the opening of an envelope exciting, if you can listen and ask questions you can cover any topic.
When's the best time to pitch you?
Anytime
What's the best pitch you ever got?
Invitation to cover music and fashion events in Côte d'Ivoire, Ghana and Senegal
What's the worst pitch you ever got?
Can't say
What's your favorite drink?
South African white wine
When you're not at a computer, where are you most likely to be?
Designing and developing African products and brands, at business events, at art fairs or theatre, at beach with dogs, on a yoga mat
Aside from your own, what's your favorite publication to read?
Daily Maverick, New York Times, Wallpaper
What's the most common misperception about your beat?
That design content and thinking is for designers, when it's for business and economic drivers
Would you like to take the Muck Rack Interview?
Create a Muck Rack profile.