Less is more: Minimum Viable Sales Unless they benefit from an exceptionally strong vision or leadership team in place, most organizations seem to function on an everyone has a veto, no one can make the decision basis. This feature of organizations is the bane of B2B sales. A Google search for B2B sales conversion rates yields results that hover between 1% and 10%, depending on whether you start counting at lead generation or at opportunity identification. According to this report by Gartner (p.
