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Articles by Theresa Loo
PERFECT | Kirkus Reviews
Pete’s fans might find it groovy; anyone else has plenty of other “12 Days of Christmas” variants to choose among Pete, the cat who couldn’t care less, celebrates Christmas with his inimitable lassitude. If it weren’t part of the title and repeated on every other page, readers unfamiliar with Pete’s shtick might have a hard time arriving at “groovy” to describe his Christmas celebration, as the expressionless cat displays not a hint of groove in Dean’s now-trademark illustrations.
China's silver surfers
China's silver surfers Theresa Loo and Sirius Wang This article discusses the changing behaviour of people aged over 55 in China, arguing that using age alone to target consumers is ill-advised as there is much diversity within this group. China's silver surfers Theresa Loo and Sirius WangOgilvy & Mather China and Millward Brown China The over-55 population in China is growing and they've got money to spend. But marketers must tread a fine line between recognising their specific needs,...
China's ageing population: Playing the silver hair card
This paper looks at how marketers can meet the needs and demands of the ageing population in China, where 36% of the population is forecast to be 55 years old and above by 2030. Marketing to older adults (55+) Older adults (55+) lifestyles & attitudes Older adults (55+) media use Greater China Strategy Sirius Wang, Jason Yu and Theresa Loo According to Millward Brown's forecast, 36% of the Chinese population will be 55 years old and above by 2030 (Chart 1).
The adorkable Chinese Post-00 teens
The adorkable Chinese Post-00 teens Lily Xiong, Theresa Loo and Robin Chen This article describes the coming of age of the 220 million Chinese teenagers born after the millennium (Post-00s) and outlines how brands can win over this emerging consumer segment. The adorkable Chinese Post-00 teens Lily Xiong and Theresa LooOgilvy & Mather ChinaRobin ChenWebInsight China's Post-00 teens will soon come of age; they are tech-savvy and self-oriented.
The growth of gamification in China
This article summarises developments in China around the topic of gamification, finding that gamers are becoming a big part of the nation's youth culture. The growth of gamification in China Theresa Loo and Jane LiuOgilvy & Mather China Gamification allows brands to bring consumers into brand communities with engaging content and can rapidly achieve scale and influence. The number of Chinese gamers has...
10 Chinese consumer trends
10 Chinese consumer trends Theresa Loo, Mandy Wu and Fish Huang For some marketers, new consumption trends in China will prove to be a major challenge, for others they will unlock new opportunities. 10 Chinese consumer trends Theresa Loo, Mandy Wu and Fish HuangMEC China In 2013, Chinese consumers will use purchasing agents, will pay a premium for a guaranteed safe product, will become more charitable and are ready to embrace emotional consumption. New...
Gamification: China's gaming journey
Gamification: China's gaming journey Liu Jie, Lucy Zhang, Wu Jin and Theresa Loo China's netizens number 485 million, one in every four is an online gamer and one in three online gamers plays every day. Gamification: China's gaming journey Liu Jie with Lucy Zhang, Wu Jin and Theresa LooMEC China Gamers in China number over 100 million and brands from Smart to Uniqlo to Head & Shoulders are engaging with them through gamification. By the end of June...
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