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Thijs Broekhuizen

As seen in: Elsevier, WARC, Higher Education Digest
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Articles by Thijs Broekhuizen

Moving Beyond the Hype: Digitalization at Universities

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By Thijs Broekhuizen
| Higher Education Digest
Dr. Thijs Broekhuizen is the Scientific Director of the University of Groningen Business School, and the director of the Executive MBA. This educational programme consists of four tracks, Food & Retail, Energy Transition, Health, and Sustainable Business Models, offering theme-based MBA programs to ambitious participants across five continents. As a conference presenter, keynote speaker, moderator and author, he has contributed to the field of digitalization, digital transformation and AI.
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Moving Beyond the Hype: Digitalization at Universities

|
By Thijs Broekhuizen
| Higher Education Digest
Dr. Thijs Broekhuizen is the Scientific Director of the University of Groningen Business School, and the director of the Executive MBA. This educational programme consists of four tracks, Food & Retail, Energy Transition, Health, and Sustainable Business Models, offering theme-based MBA programs to ambitious participants across five continents. As a conference presenter, keynote speaker, moderator and author, he has contributed to the field of digitalization, digital transformation and AI.
Open in Who Shared Issue with article?

Interactivity perceptions and online newspaper preference

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By Thijs Broekhuizen, Arvid Hoffmann
| WARC
The present article examines the relevance and importance of perceived interactivity for online newspapers. Newspaper audiences Newspaper effectiveness Online & digital newspapers United States Strategy Thijs Broekhuizen and Arvid Hoffmann Interactivity is vital for online newspaper success (Chyi and Sylvie 1998), stimulates user loyalty (Varadarajan et al. 2010), and sets online newspapers apart... WARC subscribers can sign in to keep reading Not a subscriber?
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