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Though the Covid-19 pandemic situation has improved faster than anticipated, the Swiss federal government’s expert group lowered its 2022 growth forecast for gross domestic product in Switzerland to 2.6% in its last forecast in June 2022. According to the expert group, the Swiss economy started in relatively good shape in 2022, with the domestic economy on the rebound and with a strong performance in the labour market.
Marketing organizations have long been seen as cost centers by the C-suite. Although marketers have made many strides to overcome this challenging internal position, many CEOs, investors and other key stakeholders who view the world in terms of return on investment (ROI) just can’t see marketing as an investment with positive returns, sometimes rendering marketing an afterthought or an underfunded function.
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