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For those who like riddles, an old favourite, “when is a door not a door?” springs to mind when looking at the evolution of the digital agency. For the longest time the industry has been fretting about consultancies encroaching on agencies’ space. As the local digital landscape continues to mature and companies understand the need to be more data driven, the line between consultancy and agency has blurred in order to deliver what clients are asking for.
Google Shopping has delivered excellent results for global brands and with a South African launch immanent, global search and digital marketing specialists, Clicks2Customers, looks at what local brands should be doing to ensure they are not left behind when the virtual doors open. What is Google Shopping? Google Shopping campaigns (formally referred to as Product Listing Ads) have been used effectively by international retailers since 2012.
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