What do healthcare trades and most (if not all) consumer media have in common? They both cover health one way or another. Healthcare trades offer a more robust insight into the industry as a whole and can be an invaluable tool for strategic planning, a networking icebreaker, or a quick way to impress a client. While the overall readership numbers may be lower for a healthcare trade in comparison to a top-tier news source, trades target a more specific audience, potential business prospects.