Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Tim Collier
Amidst Uncertainty, AI and Sustainability Will Drive Advertising's Profitable Future
Brands cannot allow political agendas and outdated views to halt their sustainable progress and limit the impact of their advertising efforts Tim Collier, Head of UK and Northern Europe at Scope3 It's been a challenging start to the year for sustainability goals and practices. Around the world, governments, and most notably the U.S., have stepped back from climate commitments in favor of other domestic policies.
Five steps to realise success in sustainability in 2025
Progress is being made to improve sustainable practices in advertising. However, until we reach a stage where it’s widely accepted that the best approach for business is also the sustainable one, reducing the industry’s carbon footprint at the rate required will be challenging. That’s why, as 2025 kicks off, this year has to be the one where the industry has a change of mindset regarding how it views sustainability. The ad industry’s contributions to the climate crisis are no longer being ignored.
The Limitation of Labels and Neurodiversity
Tim Collier · Follow 4 min read · -- From Getty Images via Unsplash. In recent years, diagnostic labels, particularly those related to neurodiversity, have gained significant cultural prominence. People are increasingly identifying with labels that correspond to psychological conditions, often as a way to make sense of their experiences and find community.
The Limitations of Evidence-Based Practice in Contemporary Psychology
Tim Collier · Follow 6 min read · -- In recent decades, the phrase “evidence-based practice” (EBP) has become a central principle of psychological treatment. Its premise is simple: therapies should be grounded in empirical research, ensuring that interventions are effective, measurable, and replicable. On the surface, EBP seems like the gold standard for ensuring quality care.
An Introduction to Stata for Health Researchers review
IdiomacatalàDeutschEnglishespañoleuskarafrançaisgalegoitalianoportuguêsromână
winratiotest: A command for implementing the win ratio and stratified win ratio in Stata
winratiotest: A command for implementing the win ratio and stratified win ratio in Stata Autores: John Gregson, João Pedro Ferreira, Tim Collier Localización: The Stata journal, ISSN 1536-867X, Vol. 23, Nº. 3, 2023, págs. 835-850 Idioma: inglés Enlaces Texto completo Resumen The win ratio is a statistical method most commonly used for ana- lyzing composite outcomes in clinical trials.
Netflix ads: pay TV, or something new entirely?
Skip to content Skip to main navigation Opinion With the launch of its ad funded tier Netflix has the potential to create a seismic shift in terms of media and creative opportunities, argues Connecting Plots’ Tim Collier. Here’s what he learned from watching and spending time on the newest ad-funded platform.
News was never part of the Facebook plan, so they’ll happily prove it
It’s probably not news to you at this point, but Facebook has blocked news from being shared on its platform. Why? I believe it’s simply to prove a point. While the news ban came as a shock to many, others saw it coming.
Primary and Secondary Outcome Reporting in Randomized Trials: JACC State-of-the-Art Review
Abstract Consensus as to best practices for the selection, reporting, and interpretation of primary and secondary outcomes of randomized controlled trials is lacking. We reviewed the strategies adopted in publications of randomized controlled trials (RCTs) for the analysis, presentation, and interpretation of efficacy outcomes from a survey of all cardiovascular RCTs published in the New England Journal of Medicine, Lancet, and the Journal of the American Medical Association during 2019.
Association of an HDL Apolipoproteomic Score With Coronary Atherosclerosis and Cardiovascular Death
This investigator-initiated study was sponsored by Cleveland Heart Labs. The sponsor measured high-density lipoprotein (HDL) proteins and calculated the pCAD score for each participant in a blinded fashion. The sponsor was not involved in the study design or data interpretation; the sponsor participated in drafting methods related to HDL proteomic assessment.
Sydney Royal Easter Show: You can’t put a price on childhood memories
Iconic Australian family event the Sydney Royal Easter Show achieved record results in a tough climate by playing on the nostalgia of childhood memories.
Mitsubishi Heavy Industries Air-Conditioners Australia: Making air conditioning a laughing matter
Electronics manufacturer Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) ran a multi-year campaign in Australia to increase sales by 1%, market share by 3% annually and leads to installers by 20%.
Sydney Royal Easter Show: You can’t put a price on childhood memories
Iconic Australian family event the Sydney Royal Easter Show achieved record results in a tough climate by playing on the nostalgia of childhood memories.
Critical Appraisal of the 2018 ACC Scientific Sessions Late-Breaking Trials From a Statistician's Perspective
The late-breaking clinical trials presentations at the American College of Cardiology Scientific Sessions in March 2018 are an important contribution to the field of cardiology.
Longtime antidepressant could slow Parkinson's
In a proof-of-concept study, published in the journal Neurobiology of Disease, the drug nortriptyline, which has been used to treat depression and nerve pain, stopped the growth of abnormal proteins that can build up in the brain and lead to the development of the disease.
The role of general practice in surgical trials
The role of general practice in surgical trials Anna Butcher, Rebecca Swinson, Laura VanDyck, Tim Collier, Toby Richards Br J Gen Pract 2017; 67 (657): 157-158. DOI: 10.3399/bjgp17X690137
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Tim
Contact Tim, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack