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One of the biggest challenges for online stores is communicating the right information to help people to find the right product, as well as building enough trust to allow clients to complete a transaction. Sales people guide customers, which inevitably increases the chances of a sale, decreases the chances of a return and leads to increased customer satisfaction. Yet until now, this hasn’t been easily replicated in eCommerce.
Within organizations, fraud professionals and those responsible for revenue growth have been working against each other for decades. You can stop fraud almost completely of course, by making it nearly impossible for your customers to transact by placing limits on the transaction or transfer amount, excessive manual reviews, and requesting additional authentication information that leads to abandonment.
Too often organisations have used automation technologies such as chatbots as a ‘first line of defence’ against their customers, when actually there is often more valuable opportunity to create new and entirely novel experiences for customers.
An impressive and user-friendly digital presence is an indispensable asset to any brand. It is often the first point of contact for customers who expect and demand great functionality and engaging content across multiple platforms. The finding that nearly half of us won't wait even three seconds for a website to load bears witness to ever increasing customer expectations which must be met.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
