Tim Maleeny
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Articles by Tim Maleeny
Why holding companies are losing their grip on brands
Ever notice that companies making the most money rarely talk about just money? Perennially successful companies are led by management obsessed with customer experience, product performance, talent, and culture. They focus on better, and healthy margins occur naturally from creating something so great that customers are willing to pay more. Even investment bankers talk about the client’s business before they start counting the cash.
Why True Integration Is The Holy Grail Of Marketing
Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Too many platforms, not enough content and multiple disciplines required to design and implement every step of the customer journey. Data, strategy, media, creative, SEO, direct mail, UX, in-store activations, partnerships and sponsorships — the list is ever-changing.
Why customer experience is getting worse in the age of CX
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. 4 minute Read As we increasingly navigate our lives via the digital landscape, modern brands are investing more in customer experience—or CX, if you’re one of the cool kids—to drive engagement and growth.
Why customer experience is getting worse in the age of CX
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. 4 minute Read As we increasingly navigate our lives via the digital landscape, modern brands are investing more in customer experience—or CX, if you’re one of the cool kids—to drive engagement and growth.
Here’s How I Pulled Off the Perfect Heist
I’ve always loved how heist stories follow a particular formula but manage to delight me every time. I never thought that I would have the ability to write one myself until the idea for Women of Good Fortune grabbed onto me one day and wouldn’t let go. Suddenly, I had this intense desire to explore the lives of the three women at its core, but against the backdrop of something dramatic and propulsive: they would plan and carry out a heist at Shanghai’s most anticipated society wedding.
Let Dialogue Drive Your Story
Tim Maleeny is the bestselling author of the award-winning Cape Weathers mystery series of which Hanging the Devil is the latest installment. Below, he shares how dialogue can be used as a way to develop a mystery that will keep the reader turning the pages at a rapid pace. Anyone who writes mystery and suspense would agree pacing is paramount, pages turning faster and faster as your protagonist (and the reader) race against time to stop the killer, solve the crime, or save the world.
There’s Nothing Better Than A Good Bad Guy
“The more successful the villain, the more successful the picture.” —Alfred Hitchcock Let’s start with the simple assertion that all great fiction is crime fiction. From classic Greek tragedies to Shakespeare’s plays to film noir, To Kill A Mockingbird, Lord of The Rings or Stars Wars or Game of Thrones—something has been stolen, someone has been killed, loyalties have been tested, and it’s up to the reader to set their own moral compass before the story ends.
5 Things to Know About Becoming an Art Thief
The only way to solve a mystery, as a writer, is to become a criminal. A master thief, a safe cracker, or maybe a trained assassin. Suspension of disbelief depends on realism, so an author must become an expert in all sorts of illicit professions and sordid pastimes to build a compelling cast of characters. Details matter—not only to the detective looking for clues—but also for readers who will stop turning the pages the instant you get something wrong.
Hanging the Devil
. (Cape Weathers, Bk. 5). Nov. 2023. 416p. ISBN 9781728279169. pap. $16.99. M COPY ISBN The latest Cape Weathers mystery (after Boxing the Octopus) has a relentlessly fast-paced plot and delightful dry humor. After being smuggled out of Hong Kong a week earlier, 11-year-old Grace is hiding out at San Francisco’s Asian Art Museum, where her uncle is a guard. There she witnesses a helicopter crash through a skylight, which kills her uncle.
11 Contemporary Detective Novels You Need to Read
Say goodbye to Sherlock and hello to Kurt Wallander, Guido Brunetti, and more. | By MacKenzie Stuart While we love Sherlock Holmes as much as the next mystery fan—promise—sometimes you want to dive into a bold new case of contemporary detective fiction. For one thing, there’s an added layer of complexity to mysteries set in the present, where advanced technology affects every aspect of an investigation.
The Art of Blending Crime and Humor
Mel Brooks once said, “Tragedy is when I cut my finger. Comedy is when you fall into an open sewer and die.” Article continues after advertisement If that quote doesn’t make you smile, you just might be a sociopath. Then again, those of you who grinned might be as well. It’s too soon to tell. Theories about why something is funny date back to Aristotle, who suggested that the real secret to humor is surprise.
Tim Maleeny - Boxing the Octopus (Corte Madera Store)
At the height of tourist season, an armored car drives off a crowded pier and sinks to the bottom of San Francisco Bay. By the time divers find the wreck, the cash is gone and the driver has vanished. The police are convinced it's an inside job, but local merchant Vera Young, whose boyfriend drove the armored car, claims it was much more than a simple heist. Vera swears the missing driver is innocent and wants him found before the police can throw him in jail.
Why Ronda Rousey Is Getting Pummeled by the Haters
Monday morning quarterbacks may be annoying, but pugilistic pundits are downright nasty. Over the past week, there have been countless articles about the fall of Ronda Rousey. The bantamweight mixed-martial-arts champion was undefeated and seemingly unstoppable until last Saturday, when former boxer Holly Holm knocked the UFC crown from Rousey’s head with a brutal kick to the jaw. Leading up to the fight, Rousey was considered the best female athlete ever, according to an ESPN poll.
Why viewers are ditching I Am Cait
Caitlyn Jenner has vaulted from the shadows of the Kardashian clan to become one of today’s most popular and influential celebrities. Her Diane Sawyer interview attracted 16.9 million viewers, and her appearance on the cover of Vanity Fair drove a record 9 million visitors to their website. In an age when celebrities look to the size of their Twitter following to measure their worth, she gained a million followers in less than four hours, outpacing even President Obama.
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