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Articles by Tim Westcott
Channel Revenue & Programming Spend Database
By Tim Westcott,Daniel Stevenson Sutton All set! This article has been sent to my@email.address. All fields are required. For multiple recipients, separate email addresses with a semicolon. Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Brands and AI poised to step in as TV industry faces cost challenges
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WBD acquisition clears final regulatory hurdle: Implications for the road ahead
By Paul Erickson,David Hancock,Tim Westcott,Juan Villegas All set! This article has been sent to my@email.address. All fields are required. For multiple recipients, separate email addresses with a semicolon. Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Omdia's Top Media and Entertainment Franchises 2026
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FAST Channel Distribution Database
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
SVOD Viewing: Netflix and Amazon Show Growth in Year to 1Q26
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
YouTube Broadcaster Channels Viewing Dashboard
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
Movie, TV, and Sports Rights Database
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
US Movies: Theatrical, TVOD, SVOD, and Other Windowing Strategies in 2025
Charlotte Jones Follow Analyst Senior Principal Analyst, Cinema As part of Omdia's Media and Entertainment team, Charlotte Jones covers cinema and movies, with a particular focus on box office trends, movie windows, and premium cinema. Charlotte manages Omdia’s research on movie windows, bringing together analysts across Omdia’s Media and Entertainment team, and has also recently expanded this research into transmedia IP, such as from gaming.
Media & Technology Digest
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Key takeaways from MIPCOM 2025
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International On-Demand Viewing Dashboard
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
On Demand TV & Movie Catalog Tracker Analysis
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FAST Channel Distribution Database
By Daniel Stevenson Sutton,Tim Westcott,Matthew Evenson All set! This article has been sent to my@email.address. All fields are required. For multiple recipients, separate email addresses with a semicolon. Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
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Sports Rights Database
Tim Westcott Follow Analyst Practice Lead, Digital Content & Channels Tim leads Omdia’s research on TV and video programming and channel distribution. The core datasets in the Digital Content and Channels Intelligence service track investments in programming by channels and online video platforms, availability of linear channels and on-demand services, and sports and movie rights. The service also tracks the offerings of on-demand providers in the US and six key international markets.
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Omdia: IPL set to transform India's media and advertising landscape in 2024
Omdia: IPL set to transform India's media and advertising landscape in 2024 PR Newswire LONDON, March 22, 2024 LONDON, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League.
South Jordan Journal | Educating | Entertaining | Informing | Press Releases
, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
IPL set to transform India's media and advertising landscape in 2024
, March 22, 2024 /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
Omdia: IPL set to transform India's media and advertising landscape in 2024
PR Newswire , /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia 's Why 2024 could prove to be a high-water mark for the Indian Premier League . This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
Omdia: IPL set to transform India's media and advertising landscape in 2024
, /PRNewswire/ -- The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally. Early 2024 has, however, seen the IPL rights landscape change substantially.
IPL set to transform India's media and advertising landscape in 2024
LONDON, March 22, 2024 - The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia's Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive development highlights the league's remarkable growth trajectory, making it the fastest-growing major sports property globally.
DTVE Data Weekly: The state of the European football market
Three of Europe’s five leading football leagues have launched tenders for domestic TV rights in the next cycle. Lega Serie A in Italy awarded its rights in October, but the LFP in France failed to attract any bids and will have to continue negotiating. The English Premier League published its invitation to tender October and announced new deals in December 2023.
TBI Tech & Analysis: Why 2024 will be a year of (modest) growth for the TV industry
Hollywood strikes, cutbacks in programming spend, and dire economic conditions are all overshadowing the worldwide TV programming business in 2023. However, the return to production in the US – the uncontested superpower in TV programming – will make 2024 a year of growth, write Omdia’s Tim Westcott and Matthew Evenson. This growth may be modest, but channels and platforms still need high-quality programming, especially with the high level of competition in most markets.
TBI Tech & Analysis: What's next for US content spend after the strikes?
With the US actors’ and writers’ strikes having come on top of an existing fall in programming spend, Omdia’s Tim Westcott and Matthew Evenson consider the ongoing impact on Hollywood production spend. The strike by the Hollywood writers’ and actors’ unions may have been settled, but the full impact of the level of production investment in the US was still unknown when this report was written.
DTVE Data Weekly: Hasbro sells eOne to Lionsgate after rethink
Hasbro, the toy and game company, has agreed to sell most of its eOne film and TV division (including Hasbro’s interest in eOne Canada) to mini-major studio Lionsgate. The agreed price for the deal, which is expected to be completed by the end of the year, is $500m. Hasbro will retain children’s properties Peppa Pig and PJ Masks included when it acquired eOne in December 2019 for £2.9bn ($3.7bn) in cash.
TBI Tech & Analysis: Tracking US studio streamer spending in 2023
Disney, Warner Bros. Discovery (WBD), NBCUniversal (NBCU) and Paramount all made the decision to fight back against Netflix in the global streaming marketplace, launching their own direct-to-consumer services. Omdia’s Tim Westcott reflects on how the studio fightback is going. After a mostly impressive start (Disney+ massively surpassing expectations after its launch in 2019, for one), streaming has proved a challenging business for the studios.
TBI Tech & Analysis: Why FAST is suited to children’s audiences
Omdia’s Tim Westcott explains why FAST channels go hand-in-hand with children’s programming, takes a look at those operators who have already recognised the opportunities in this space and explores the different models being used. Some time ago, we surveyed the children’s programming on UK TV channels for a presentation. One of the UK public service channels was scheduling episodes of the same pre-school show around the clock.
TBI Weekly: How Hollywood strikes could impact US studio strategy
TBI Weekly: How Hollywood strikes could impact US studio strategy With both the WGA and SAG-AFTRA now on strike, Omdia analysts David Hancock, Sarah Henschel and Tim Westcott explore how US studios are seeking to lessen the impact and whether Hollywood turmoil will mean gains for international productions.
TBI Tech & Analysis: How Netflix's Korean originals are dominating local consumption
TBI Tech & Analysis: How Netflix’s Korean originals are dominating local consumption It’s no secret that streaming giant Netflix has had huge international success with South Korean originals – such as Squid Game, which captured the global zeitgeist in 2021. But a new report from research powerhouses Omdia and PlumResearch explores how original shows from the country are also proving massively popular at home.
Omdia dan PlumResearch: Kandungan asal Netflix menyumbang kepada kurang daripada 40% tontonan dalam pasaran utama
, /PRNewswire/ -- Pengasalan telah menjadi kepentingan strategik yang lebih besar kepada Netflix ketika ia membina jejaknya di seluruh dunia serta menghadapi persaingan daripada pemilik katalog kandungan terbesar di dunia (studio AS) dan pemain tempatan yang sudah berakar umbi. Analisis baharu daripada data Omdia bagi PlumResearch mendedahkan kepentingan kandungan asal di AS dan pasaran Netflix utama lain.
Omdia and PlumResearch: Netflix originals account for less than 40% of viewing in key markets
Omdia and PlumResearch: Netflix originals account for less than 40% of viewing in key markets Omdia and PlumResearch: Netflix originals account for less than 40% of viewing in key markets LONDON, June 22, 2023 /PRNewswire/ -- Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogs in the world (US studios) and deeply entrenched local players.
Global streamers' online original production returned to growth in 2022
LONDON, March 14, 2023 /PRNewswire/ -- After being hit by production delays and cancelations caused by the COVID-19 pandemic in 2021, content origination by the world's leading online streamers rebounded in 2022, according to new research published by Omdia's Digital Content & Channels Intelligence Service.
Global streamers' online original production returned to growth in 2022
LONDON, 14 March, 2023 - After being hit by production delays and cancelations caused by the COVID-19 pandemic in 2021, content origination by the world's leading online streamers rebounded in 2022, according to new research published by Omdia's Digital Content & Channels Intelligence Service.
TBI Tech & Analysis: The where & why of Netflix's original content spend
Since its move into original programming ten years ago, Netflix’s content strategy has been characterised by heavy spending, but as Omdia’s Tim Westcott and Matthew Evenson explain, that model is going to change as the streamer looks outside the US to make more for less. After a decrease in 2021, the number of original first-run title releases on
global streaming service Netflix in 2022 rose to 935 titles, representing an increase of 68% on the year before.
Omdia: Produksi orisinal daring dari para streamer global kembali tumbuh pada tahun 2022
, /PRNewswire/ -- Setelah terkena penundaan dan pembatalan produksi yang disebabkan oleh pandemi COVID-19 pada tahun 2021, pembuatan konten oleh para streamer daring yang terdepan di dunia melambung pada tahun 2022, menurut penelitian baru yang dipublikasikan oleh Layanan Intelijen Kanal & Konten Digital Omdia.
TBI Tech & Analysis: Breaking down FAST models, who's watching & where
Free Ad Supported Television (FAST) channels have blossomed in the US over the past 18 months and all eyes are now on the rest of the world to see if that growth can be replicated elsewhere. Omdia’s Tim Westcott & Ed Ludlow break down business models, who’s watching & where.
TBI Tech & Analysis: All eyes on 2022's M&A extravaganza
The past year has been one of the busiest for those working in M&A, as production groups seek scale to compete on the global stage. Omdia’s Tim Westcott picks out the key events and pinpoints who’s done what so far. Omdia has tracked M&A activity among TV and online production companies over several years. These include full takeovers, startups, and minority investments.
TBI Tech & Analysis: Why Lat Am originals are Netflix's next big growth opportunity
In this collaborative report with PlumResearch, Omdia’s Tim Westcott digs into the numbers behind Netflix viewing trends in the Latin American markets. To stay ahead in the global streaming wars, Netflix has been building its offering of non-English programming, especially in Latin America, where paid memberships hit 39.94 million at the end of 3Q22.
TBI Tech & Analysis: How US streamers are getting animated
TBI Tech & Analysis: How US streamers are getting animated As those working in the kids animation business prepare to head to Cannes for MIPJr this weekend, Omdia analyst Tim Westcott digs into the numbers to reveal just how big a role animated content plays in the overall offering of the major US streamers. Nobody can deny the rising importance of animation to global streaming services – particularly children’s content that can drive subscriber retention.
TBI Tech & Analysis: What Channel 4's rising ad revenue spells for privatisation potential
TBI Tech & Analysis: What Channel 4’s rising ad revenue spells for privatisation potential While the UK government looks to privatise commercial broadcaster Channel 4, citing an unsustainable funding model, Tim Westcott, Omdia’s senior principal analyst, digital content and channels, explores how its ad revenue is currently only set to grow over the next five years. The UK government is preparing to sell off Channel 4 as part of new legislation reforming public service broadcasters (PSB).
TBI Tech & Analysis: Digging into Netflix & Amazon's int'l strategies
Tim Westcott, Omdia’s senior principal analyst, digital content and channels, delves into the differing international strategies of streaming giants Netflix and Amazon, and the challenges they each face as US studios increasingly go DTC. SVOD services backed by US studios are rolling out internationally, posing a challenge to Amazon and Netflix. Local broadcasters are also offering subscription and advertising funded on-demand services.
TBI Tech & Analysis: Why SVOD giants have embraced non-US content
Tim Westcott, Omdia’s senior principal analyst, digital content and channels, explores why Netflix and Amazon Prime Video continue to invest in non-US programming, despite pandemic-driven impacts on new original content launches. Netflix is under pressure from investors after its disappointing first quarter results and full year forecasts, but as a powerhouse of original content it continues to forge ahead.
On Wire
LONDON, March 14, 2023 /PRNewswire/ -- After being hit by production delays and cancelations caused by the COVID-19 pandemic in 2021, content origination by the world's leading online streamers rebounded in 2022, according to new research published by Omdia's Digital Content & Channels Intelligence Service.
On Wire
, /PRNewswire/ -- Origination has become of even greater strategic importance to Netflix as it builds its worldwide footprint and faces competition from the owners of the biggest content catalogs in the world (US studios) and deeply entrenched local players. New analysis from Omdia of PlumResearch data reveals the importance of originals in the US and other key Netflix markets. In the US, 35.6% of total hours watched in the first three months of 2023 were Netflix originals.
TBI Tech & Analysis: Exploring the ‘Squid Game’ effect on Netflix’s global operations
TBI Tech & Analysis: Exploring the ‘Squid Game’ effect on Netflix’s global operations Netflix is facing more competition than ever before from global streamers and regional players, but its well developed local originals strategy gives it a key advantage. Tim Westcott, senior principal analyst at research powerhouse Omdia, reflects on 2021 breakout Squid Game’s success and what it means for 2022.
TBI Tech & Analysis: Why language puts US and France ahead on channel choice
TBI Tech & Analysis: Why language puts US and France ahead on channel choice The US and France stand apart in terms of the number of channels available to consumers, with more than 800 channels available in each territory, reveal Omdia’s Edmund Ludlow and Tim Westcott. It’s not a close contest either, say the experts from the analyst group, whose new research highlights that those two countries have more than 200 channels more than third-place Germany.
TBI Tech & Analysis: Who’s ahead of the game in global channel reach?
South Park has aired on ViacomCBS-owned Comedy Central since 1997 As more brands go global, the battle to place content in front of the greatest number of potential viewers around the world becomes ever-more competitive, but Omdia’s Edmund Ludlow and Tim Westcott reveal that one group has an advantage. According to recent research from analyst group Omdia, US-based ViacomCBS has the largest cumulative reach of any channel group, able to gain a foothold in a total of 2,410 million households.
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