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This is an excerpt from Principles of UX Design, an InVision e-course by Timothy Embretson. User research is the act of interviewing prospective and actual users of your products to gain clarity on a number of objectives. You might use it to figure out why people aren’t adding recommended products to a cart, why they’re not clicking through your emails on mobile phone, or why adoption of your application has fallen significantly.
Sign up for a weekly email chapter covering fundamental UI design topics. You’ll cover design process mastery, hierarchy, designing user behaviors, information architecture, responsive design, navigation and control design, conversion, onboarding, and visual style. You’ll receive the following chapters: What is UI design? Designing for the content Conversion and action elements The creative part of UI design User onboarding essentials
Sign up to receive 1 email chapter per week on the guiding principles of good UX design. You'll learn about why UX matters, how to be a UX advocate, and how to better serve your users. You’ll receive the following chapters: What is user experience? UX as a practice and the roles that make it up Project planning and process What is user research? What are personas and why are they important What is information architecture? UX visual design Presenting and participating in UX reviews Beyond UX
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