Timothy Carter
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Articles by Timothy Carter
How to Optimize Your Site to Rank in the Local 3-Pack on Google
When you land in a new city and you get a hankering for tacos, what do you do? If you’re like most people, you pull out your phone and search something like “tacos near me” or “best tacos in [city].” Then, if you’re like most people, you scan the top few featured restaurants in the Local 3 Pack and start deciding where to eat. The taquerias that break through into this Google Local Pack get more web traffic, foot traffic, and overall brand visibility.
How to Rank #1 for Competitive, High Volume Keywords
Ranking for competitive, high-volume keywords is the holy grail of SEO. Wikipedia has nailed the strategy perfectly: Create timeless, evergreen content worthy of attention Regularly update and improve your old content Recalibrate and reformat your content for specific niches and industries Promote your content It is not as easy as we make it sound, however. Here’s our internal process for targeting and ranking for competitive, high-volume keywords in Google search.
Google E-E-A-T: Google’s E-E-A-T SEO Ranking Factor
If you ask most people if they want to be the best at any given thing, they’re probably going to say yes. Who wouldn’t want to be the best at what they do? But who or what is the best depends on what criteria are used to evaluate quality. If you want an “A” grade in search engine optimization (SEO), then you need to know how you’re being graded. If you want to win the gold medal, you need to know how the judges will score you.
Why Isn’t My Law Firm Ranking on Google? Common SEO Mistakes to Avoid
If you launched your law firm website in hopes of generating new clients, but it’s not showing up in Google, you’re not alone. Search engine optimization (SEO) for law firms is brutally competitive, and it takes a lot of hard work to get seen. SEO is complex, and certain mistakes can keep your site from ranking. In a market where leads click the first results they see, SEO (search engine optimization) is life or death for your law firm’s business.
SEO for Criminal Lawyers: Best Marketing Strategies for Criminal Defense Law Firms
As a criminal lawyer, you want to help your potential clients – and you also want to grow your client base. To do that, you need more visibility. And in today’s largely digital world, the best way to achieve more visibility is to earn higher rankings in search engines like Google. Search engine optimization (SEO) is the way to do it. But how exactly does SEO for criminal lawyers work? And how should you practice it? Table of Contents Toggle Why Choose SEO as a Criminal Defense Lawyer?
SEO for Labor and Employment Lawyers: Top Tactics to Rank
As a labor and employment lawyer, your goal is to advocate for your clients, ensuring their rights are protected in the workplace. But to do that effectively in today’s digital-first world, you need to be where your potential clients are—online. SEO, or search engine optimization, is the tool that gets you there. By optimizing your website for search engines like Google, you increase your visibility, which leads to more traffic, and ultimately, more clients.
SEO for Tax Lawyers: Local & National Lead Generation for Tax Attorneys
Working as a tax lawyer requires generating a steady stream of leads, and search engine optimization (SEO) for lawyers happens to be one of the best lead-generating methods around. SEO will get your law firm’s website to show up in search results whenever people in your area search for legal help on sites like Google, Yahoo, and Bing.
Why Isn't My Business Showing Up in Google Local Search?
Are you confused as to why your website is failing to rank in Google search, particularly local search? When local search works in your favor, you’ll see your company sitting atop the search results for many a local phrase. But if you’re not ranking high in local search, or not appearing at all, it can seriously impact your business. If people can’t find you, how can they buy what you’re selling? It’s a big problem with a multitude of solutions.
10 perfect gifts for entrepreneurs (that they’ll actually use)
Entrepreneur gift 1. Productivity Planner Image source It’s tough for entrepreneurs to stay self-motivated — even when they’re really passionate about their work. They still have to make their own schedules, hold themselves accountable, and handle any urgent problems that arise. And they have to do all of this while Netflix is just a browser tab away. The struggle! That’s where the Productivity Planner can help.
7 Ideas to Improve Brand Loyalty Through Email Marketing
Email marketing serves a number of purposes, integrating multiple separate marketing channels and funneling your audience into one place. However, most email marketers end up narrowing their focus to only one email marketing goal: click-throughs. It’s certainly important to optimize your emails for click-throughs, as more traffic to your site usually translates directly to more revenue.
How to Use Email Marketing to Drive Social Engagement
Despite occasionally being mocked as a relatively archaic marketing method, email marketing remains a fantastic tool for almost any business. Because it doesn’t require any monetary investment (beyond a management platform, which tends to be an inexpensive item), and because it tends to grow in effectiveness over time as you attract more subscribers, it has enormous ROI potential all on its own. However, the real power of email marketing is its ability to integrate with other marketing strategies.
Benefiting from Trade Shows: How to Make the Most of them During and After the Show Ends
Wondering how to benefit from trade shows? Trade shows are an excellent opportunity to find new customers, to meet new business partners and build new relationships. So much work goes into planning and preparing for a trade show. You need to make sure your booth is interesting, informative, fun, and staffed with team members with the right skills and personality to represent your whole company. Trade shows can cost a lot of money.
Want To Turn Your Homegrown Restaurant Into A Global Brand? Here's What You Need To Know. Original
There aren't many examples of homegrown restaurants that became global brands in recent years, partly because of the economic downturn as a result of the COVID-19 pandemic, but it's also partly because it is incredibly hard to successfully launch any brand, and then become a key player in the targeted market segment at any point in time.
Zeebu Founder And CEO Raj Brahmbhatt On The Importance Of Building True Utility Tokens
Launched under the patronage of H.H. Sheikh Maktoum bin Mohammed Al Maktoum, Deputy Prime Minister and Minister of Finance of the UAE, and Deputy Ruler of Dubai, the inaugural edition of the Dubai Fintech Summit (DFS) that ran from May 8-9, 2023, organized by UAE-based onshore financial hub Dubai International Financial Center (DIFC), managed to congregate regional and international fintech industry experts, startups, and investors in one place to discuss the future of financial technology.
7 ways to get to know your audience better
With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.
UAE-Headquartered B2B Platform Kaso Is Addressing Procurement Inefficiencies And Food Wastage In The F&B Sector Original
When it comes to the F&B sector, there is no doubt that digitization has changed the very fabric of how the industry operates. But here's the catch: much of these advancements –from the growth of cloud kitchens to the rise in digital food orders– have primarily been occuring in the B2C segment.
Entrepreneurship World Cup: Entrepreneurial Ingenuity Takes The Spotlight In Saudi Arabia Original
The latest edition of the Entrepreneurship World Cup (EWC) took place in the Kingdom of Saudi Arabia, a nation that has swiftly evolved in recent years to become a hotspot in the MENA region for startups and small and medium-sized enterprises (SMEs).
Be Curious, Demonstrate Enthusiasm: Mohandas Pai Tells Students
Pai was talking at a Startup Day event organized by MILES in association with ISB By S Shanthi • Feb 24, 2023 Aarin Capital Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Read about technology. Build your own network. Be Curious... These are some of the things that T. V.
India Lacks Quality Market Research Firms, Says Narayana Murthy
Narayana Murthy, co-founder of Infosys, on Thursday said that India lacks quality market research firms, which leads to over-estimation of the opportunity by the unicorns and eventually reporting of huge losses, according to a PTI report. "One of the lacunae in India at this point in time is that we do not have a company that specialises in quality market research.
How to Fix Your Annoying Marketing Emails Original
When you open your email inbox in the morning, what do you see? If you're like most people, you probably notice a few dozen new messages related to your job or your business — and dozens more emails that are pure marketing fluff. The average person receives more than 100 emails per day. Marketing emails are, occasionally, insightful or valuable in a unique way. But more often than not, they're a source of unnecessary additional clutter in an inbox that's already overflowing.
How to Scale a Marketing Strategy That Works
Marketers are experimenters. We have to be. Some marketing strategies simply don't work because of bad audience targeting, excessive competition, cost/reward imbalances or other issues. It's our job to figure out what works and what doesn't. When we figure out that a strategy simply isn't working, our job is simple: Change the variables to try and make it work or discard it entirely. But what happens when we find out that a strategy is working?
What Is Premium Content?
Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But what exactly is premium content and how can you use it for your brand? The power of content By now, we're all familiar with the basics of content marketing. People love consuming content in all its forms, including written articles, online videos and podcasts.
¿Promoción o creación? ¿Qué es más importante al hacer marketing de contenidos?
El content marketing se puede dividir en dos actividades distintas: la creación del contenido y la promoción del contenido. La creación es necesaria porque el contenido no se crea a sí mismo. Pero muchos creadores de contenido novatos escatiman en su promoción, la cual es prácticamente necesaria para asegurarse de que su trabajo sea detectable. Shutterstock ¿Cuál de estas dos actividades es más importante para tu campaña?
Is Content Creation or Content Promotion More Important?
Content marketing can be arguably divided into two distinct categories of practice: content creation and content promotion. Creation is necessary because the content doesn't create itself. But many novice content marketers skimp out on promotion, which is practically necessary to make sure your work is discoverable. Which of these categories is more important for your campaign? Should you distribute more time and money into creation or promotion? Or divide your time and money evenly?
These Tips Make Entrepreneurs Better at Time Management
Most of us readily recognize the value of time management. If you master your timing and productivity, you can spend less time on your most important tasks — and eliminate some tasks entirely. You might expect that entrepreneurs are typically quite good with time management because they get so much active practice prioritizing and considering how they spend time on a daily basis. But in reality, time management is a skill most entrepreneurs struggle with.
How to Make Your Homepage Cater to Short Attention Spans
Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there's one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence is mixed on whether attention spans are getting shorter over time due to technological interactions or not. But human attention spans were never that long or impressive to begin with.
Are Lost Backlinks Gone for Good?
SEO experts often recommend backlink building as one of the most reliable strategies for improving your long-term results. With more authoritative backlinks in place and a greater number of authoritative backlinks, your domain authority and page authority will increase come ultimately helping you rank higher in search engine results pages (SERPs). As optimization professionals, it's easy for us to think of backlinks as permanent assets.
How to Optimize for Competitor Brand Keywords
Most people see search engine optimization (SEO) as a kind of solitaire. You work entirely in isolation, improving your website and offsite references to maximize your results. To some extent, this is a reasonable way to look at SEO. But if you want to see even better results, you'll need to recognize the reality that you're operating in a hyper-competitive environment – and you'll need to better understand and work with your competitors.
Complacency Is Killing Your Conversion Rate Strategy
Businesses with websites need conversions to thrive. A conversion is any meaningful action that a user takes that eventually leads to the possibility of generating revenue; it could mean purchasing a product, calling your business or even just watching a video. In any case, getting more conversions will lead to higher revenue for your brand and eventually, greater profitability. That's why conversion rate optimization (CRO) is so important.
What Are the Most Important Priorities for a New SEO Campaign?
Starting an SEO campaign from scratch can be difficult. You have no established domain authority, you probably don't have any content developed yet and you may not have a strategic direction for your campaign. There's a lot to do and months — or even years — of work ahead of you. So what are your biggest priorities? What should you tackle first if you want your campaign to take off as soon as possible? The complexity of SEO First, we need to address the complexity of SEO and what makes it so complex.
How Should You Optimize for Branded Keywords?
Anyone familiar with search engine optimization (SEO) can tell you about the importance of keywords. Optimizing for a specific keyword or a specific keyword phrase will maximize your chances of ranking for search queries that include that keyword or phrase. Your company might optimize web pages for a term like "bicycles for sale" or "hotdog restaurant near me." But what about branded keywords? Should you be optimizing for keywords and phrases directly related to and including your brand names?
Are You, Like Most People, Spending Too Much on a Website?
Every modern business needs a website. Without one, it's going to be practically impossible to centralize your marketing efforts, reach new people or scale your business effectively. That's why designing and developing a website is usually priority number one for new entrepreneurs. But how much should you be spending on this all-important asset?
Why Niche Targeted Landing Pages Are So Valuable
Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general information to a general audience. This can work well, especially if adequately supported with a smart marketing and advertising strategy. But if you want to see even better results, I recommend using niche targeted landing pages. What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
Should You Prioritize Traffic or Conversions on a New Website? Original
As the owner of a new website, you're probably eager to make as much money as possible as quickly as possible. You want everything to be better, faster and more efficient, and you want it all to be optimized yesterday. I've been in this position, so I'm well familiar with it. But unfortunately, most entrepreneurs aren't in a position to actively improve everything all the time. You're limited in terms of budget, time, help and resources.
What Makes Persuasive Web Copy Work? Original
Whatever kind of company you have, and whatever you're selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it's persuasive enough to work. Unfortunately, persuasiveness is somewhat ethereal. It's hard to pin down, exactly, and it's open to subjective interpretation. Consider it for yourself: What makes something persuasive or not persuasive?
The Big Risks You Need to Avoid When Using Marketing Automation
I'm a big fan of marketing automation. If you want to grow your business — and do it quickly and efficiently — it's practically a requirement. With the right tools, and in the right context, you can completely eliminate manual effort from the equation, saving time and money while improving consistency and efficiency at the same time. Whether you're interested in maximizing efficiency or just making sure your newsletter goes out on time, marketing automation tools can help you achieve your goal.
Here's How to Conduct Better Lead Generation Experiments
Lead generation is the path to growth in your B2B business. It's the primary strategy you're going to use to generate more interest in your brand. And, the first step in your sales process that's going to help you secure more revenue. You may already have a solid idea of what your lead generation should be. Your lead generation strategy might be working perfectly, with years of consistent performance to prove that it works.
Most Websites Never Reach Their Full Sales Potential. Here's Why. Original
Increasingly, entrepreneurs are leaning on their websites to do the selling on behalf of their business. This is advantageous in many ways. It's automated, it's easy to make adjustments, and you may not have to pay for a full in-house sales team to manage it. However, it's important to realize that most websites never reach their full sales potential. They never generate as many sales, or as much revenue, as they could under different circumstances.
SEO Isn't Just About Link Building. Don't Overlook These Expert Strategies.
Human beings like to think simplistically. We like to neatly categorize concepts and see things in black-and-white. We like to ignore nuance for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO), we like to boil down hypothetical approaches into a handful of actionable tactics. Perhaps that's why so many modern SEO experts have attempted to make SEO synonymous with link building.
How to Implement a Splintered Content Strategy
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We operate in a business world where thousands of pieces of content are created every single second. Trying to keep up can feel like an expensive exercise in futility.
Inconsistency is a Content Marketing Poison, But It Doesn't Have to Be
You've got great writers. You have a reputable brand. You spend time, money and effort on your content strategy. So why aren't all those efforts paying off? There are many reasons why content marketing strategies fail to see a positive return on investment (ROI). But one of the most nefarious culprits is also one of the least acknowledged: inconsistency. Why is inconsistency such a content marketing poison and what can your business do about it?
What Are the Best Ways for a New Startup to Build Trust?
If you want your startup to be successful, especially in the long term, you need to find a way to build trust. Hopefully, you operate your business so ethically and transparently that trust will become natural with time. But when you’re first starting out, you don’t have much of a history for people to investigate – and newcomers will naturally be suspicious of your brand. What are the best ways for a new startup to build trust initially?
Why PPC Is the Perfect Complement to Your SEO Strategy
With the power of search engine optimization (SEO), it's possible to shape your business website. You can dominate the search engine results pages (SERPs) for queries related to your business. In other words, when people search for businesses like yours, your business is the first one to pop up. The landscape of search engines and search engine results has evolved considerably in the last decade. Organic search results aren't the only thing you should be considering.
What Are Your Biggest Priorities When Choosing an SEO Partner?
Let’s face it. It’s technically possible to execute a search engine optimization (SEO) strategy entirely on your own, but it’s ridiculously complicated and difficult to do so. So for most individuals, small businesses, and even major companies, you’ll probably have to choose an SEO partner to help you with strategic planning and execution. But with so many options for SEO partners on the market, how can you make this critical decision? What should be your biggest priorities?
How to Solve the Competition Problem in Digital Marketing
There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement are you able to boost the visibility of your brand, help you reach new people, and ultimately win more sales.
How to Use SEO if You Have No Experience
Search engine optimization (SEO) promises many benefits, enabling you to increase traffic to your website, improve brand visibility, and set a course for long-term growth. But if you have no idea what you’re doing and no real experience in the SEO world, is this strategy totally inaccessible to you?
Is It Too Late to Enter the SEO Game as a New Competitor? Not If You Know This. Original
Even if you're a skeptic about the potential results, it's hard to ignore the allure of search engine optimization (SEO). You know that most people in the developed world use search engines multiple times per day. You also know that getting to the top of the search results could lead to an incredible surge in traffic to your website. The problem is readily available if you conduct a search for the products and services you're currently selling.
Council Post: Should Your Marketing Content Be Comprehensive Or Narrow?
Timothy Carter is the CFO of DEV.co and SEO.co. Tim & his teams specialize in custom software development, web design and digital marketing. There are many viable ways to build a content marketing strategy. You can focus on written content or more on videos and podcasts. You can target a narrow audience or something broader. You can also flood the market with your content in the hopes of building recognition quickly or play for a more long-term approach.
Getting Your First Rank One Position in Google: Everything You Need to Know
Timothy Carter Timothy Carter is the Chief Revenue Officer of the Seattle digital marketing agency SEO.co, DEV.co & PPC.co. He has spent more than 20 years in the world of SEO and digital marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
Getting Your First Rank One Position in Google: Everything You Need to Know Original
Are you completely new to the world of search engine optimization (SEO)? Or, are you an old pro launching a new campaign? If so, you're going to be excited about the prospects of ranking first in Google for a given keyword or phrase. It's an important foundational achievement to set the stage for the rest of your strategic development. And, it has the potential to send significant organic traffic your way. Unfortunately, getting to rank number one isn't easy.
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