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Tina Lakhani

As seen in: Nature, WARC
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Articles by Tina Lakhani

When it comes to digital advertising, prioritise ethics alongside effectiveness

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By Tina Lakhani, Iab Uk
| WARC
Advertisers must ensure that valuable audiences aren’t being inadvertently excluded by crude keyword blocking, according to IAB UK’s Tina Lakhani. Effectiveness is, arguably, the bedrock of our industry. From ad plans to awards, our understanding of effectiveness is fundamental to fuelling ad investment, shaping creativity and, ultimately, measuring success. But, while effectiveness remains – and always will be – central to advertising, what about the other ‘e’? I’m talking about ethics.
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Your duties as a professional witness

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By Tina Lakhani, Irwin Mitchell
| Nature Verified
Affiliations Irwin Mitchell, 40 Holborn Viaduct, EC1N 2PZ, London, UK Tina Lakhani Corresponding author Correspondence to Tina Lakhani.
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User ID solutions must hit the sweet spot cookies missed

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By Tina Lakhani
| mediatel.co.uk
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world When Google announced back in January that it would be phasing out use of third-party cookies in Chrome within two years, following similar moves by Firefox and Safari, it set the clock on a new era of digital advertising. Over the past decades, third-party cookies have become widely used to track and target consumers online.
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