Image by dappledesigners at Pixabay When I first told a design peer that our new content strategy team wouldn’t write a word for users, his mouth fell open. As a 35-year-old software company, Intuit has a history of equating content with writing. If there was a content problem, hire more writers. Over time, many content writing teams were formed, resulting in publishing silos, suboptimal content management, and way too much content scattered all over. This isn’t a unique story.
