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Tochi Imo on Muck Rack

Tochi Imo

(She/Her)
  • Digital Content Strategist, Teenage Cancer Trust
London
As seen in: Medium, The Independent (UK), BuzzFeed, VICE, Flipboard, Complex, Essence, Clash, New Wave Magazine, GUAP and
Covers:  Interviews, Features and Bylines on: Music, Culture, Travel,Television, Film
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Tochi Imo’s Journalist Portfolio

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I Just Went To Belize - Here's Why You Should Too

I Just Went To Belize - Here's Why You Should Too

BuzzFeed — If you like tropical island hopping adventures, this one's for you.
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Spotify Wrapped UK 2023

Spotify Wrapped UK 2023

Spotify UK — Reflecting on 2023, one of my highlights was working on Spotify’s UK Wrapped campaign as a Creative Copywriter. Here, I researched streaming / UK chart trends and key pop culture moments. I also worked in compliance with guidelines and the brand’s tone of voice to create some of the copy for the billboards below. Massive thank you to paq works for the amazing opportunity. Onwards and upwards in 2024
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To The Women Of 'Top Boy'-Thank You For Everything

To The Women Of 'Top Boy'-Thank You For Everything

Complex — Grasping even global audiences, Top Boy’s reach has been undeniable, but what often goes unspoken is the impact the women—both in the series and behind it—had on the success of the show.
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Here's Why You Shouldn't Miss Out On The 90s Baby Show - Podcasters Embracing The Freedom Of Cont...

Here's Why You Shouldn't Miss Out On The 90s Baby Show - Podcasters Embracing The Freedom Of Cont...

BuzzFeed — "We're not afraid to talk about things, but we ensure that the right people that are qualified or credible within that space or on that issue are here to speak on it."
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WNDRLST: REVIEW: THIS IS WHAT IT MEANS TO PUT ON A FESTIVAL

WNDRLST: REVIEW: THIS IS WHAT IT MEANS TO PUT ON A FESTIVAL

wndrlst.world — Being the first of its kind, it was hard to know what to expect going into Stormzy's 'This Is What We Mean' Day. But in the end, the work spoke for itself. A true celebration of the growing talent within Black music, this festival was one to remember.
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Iconic Groups That Created Successful Solo Artists

Iconic Groups That Created Successful Solo Artists

BuzzFeed — Get comfy as we go through some of the best soloists made from iconic groups. Beyoncé, Kelly Rowland, and Michelle Williams - Destiny's Child Syd went on to release two albums - Fin and Broken Hearts Club, in addition to having credits across an array of singles including Beyoncé's Grammy award-winning single "Plastic Off The Sofa".
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All The Times Black Presenters Showed Love To Black Winners At Award Shows

All The Times Black Presenters Showed Love To Black Winners At Award Shows

BuzzFeed — "I always watch awards shows, so as Issa said, 'I am always rooting for everyone Black.' I've noticed over the years, as more Black actors and actresses win these awards, how different the body language is when the presenter is also Black." she told BuzzFeed.
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Seven Iconic Black Albums Turning 20 In 2023

Seven Iconic Black Albums Turning 20 In 2023

BuzzFeed — 2003 was a notable year for loads of reasons. From the launch of iTunes to the premiere of America's Next Top Model, for popular culture and beyond, this year signified an important shift. Among these events lay the release of some of the best, most impactful Black music we have to date.
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What It's Like to Be Young by Cristale

What It's Like to Be Young by Cristale

Apple Music — At the height of the pandemic, Cristale marched across the heart of London’s rap arena with punchy freestyle flows and emphatic rhymes—at odds with all the life experiences the Brixton-born MC had faced up to that point. “Dealing with everything has been mad,” she tells Apple Music on her whirlwind rise. “I’ve only just finished uni [studying fine art at the University of the Arts London]. Now people all over the world are dancing along to my voice, millions of streams here and there—my first festival last month, it’s been a lot to deal with.”
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ALPHA PLACE by Knucks

ALPHA PLACE by Knucks

Apple Music — “I don't think I'll ever stop needing to improve,” Knucks tells Apple Music.
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We Spoke To Natasha Rothwell From "Insecure" About The Final Season

We Spoke To Natasha Rothwell From "Insecure" About The Final Season

BuzzFeed — In October 2016, the first episode of Insecure debuted and viewers everywhere - especially Black ones - exhaled. At last, a show just about living. No intricate drug cartels or plantation-based drama, instead we were immersed into the relatable, hilarious, and extremely well-written lives of young Black adults trying to find their way.
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K-Trap Unmasked - The UK Drill Pioneer Talks Blowing Up On His Own Terms

K-Trap Unmasked - The UK Drill Pioneer Talks Blowing Up On His Own Terms

VICE — VICE caught up with the previously masked MC for 'Behind the Bally', our freestyle and interview series about the lives of drill's hottest acts.
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These Black Celebrities Get Candid About Race In New YouTube Series "The Outsiders?"

These Black Celebrities Get Candid About Race In New YouTube Series "The Outsiders?"

BuzzFeed — But while the rest of the globe seemed to discover racism for the first time, Black audiences across the world were horrified but unsurprised by the turn of events that had defined the stories attached to names such as Trayvon Martin, Sandra Bland, Philando Castille and many, many more.
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Reporting Live (From the Back of the Roads) by BackRoad Gee

Reporting Live (From the Back of the Roads) by BackRoad Gee

Apple Music — Armed with a fiery flow and charisma to match, BackRoad Gee was already a star in the making when he featured on Pa Salieu’s 2020 single “My Family,” the London MC setting the track ablaze with the energetic hallmarks that propelled him to national acclaim.
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"This Is Really Just The Beginning" M1llionz Interviewed

"This Is Really Just The Beginning" M1llionz Interviewed

Clash — With a quiet confidence, M1llionz sits comfortably in an echoey, yet charming London-based room, dressed in a jacket and hoodie, Zoom ready. His soft tone and calm demeanor is an interesting contrast from the fast and punchy flows of his rap persona.
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You gotta be bold: In celebration of UK soul

You gotta be bold: In celebration of UK soul

The Independent — As a new wave of soul singers continues to rise, it's time the originators of this hugely successful genre, from Des'Ree to Gabrielle, got their flowers. Tochi Imo talks to The Real Thing, Jazzie B and Lemar about UK soul's evolution, the struggle to break through, and their influence today
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Six Comedians Who Are Reviving Sketch Comedy Online

Six Comedians Who Are Reviving Sketch Comedy Online

BuzzFeed — Historically, one of the most distinctive elements of UK television was the plethora of sketch comedies it produced. Comprising various short scenes and story arcs, this sub-genre produced some of the most well-known actors and personalities known in British film and television today.
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How Michaela Coel's Work Displays The Limitlessness Of Black Britishness

How Michaela Coel's Work Displays The Limitlessness Of Black Britishness

Essence — Last year, Grey's Anatomy and Killing Eve actress Sandra Oh made headlines after discussing the extent to which the UK lags behind regarding diversity in Film and TV. Speaking with fellow actress Kerry Washington for Variety's Actors on Actors series she stated that "the development of people [of color] behind the camera is very slow in the UK.
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Central Cee: The Party-Starting Rapper Injecting Fun into Drill

Central Cee: The Party-Starting Rapper Injecting Fun into Drill

VICE — The forever-buzzing west Londoner came through for our Behind The Bally series - where we interview and get freestyles from UK drill acts.
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How Alicai Harley Pays Homage To A Beloved Children's Picture Book With Her Debut EP

How Alicai Harley Pays Homage To A Beloved Children's Picture Book With Her Debut EP

BuzzFeed — Like many young Black girls raised in the UK, Alicai Harley longed to see herself represented in the books and toys around her. Moving from Kingston, Jamaica to Peckham when she was just five years old, Alicai felt widely unseen - until she found the children's picture book Amazing Grace.
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Young Black British Women Are Flourishing on UK Radio

Young Black British Women Are Flourishing on UK Radio

VICE — How often do you hear a 25-year-old Black woman kick off a mainstream radio show with an anecdote about crying at a Justin Bieber concert aged 15? This vibrant energy is what Henrie Kwushue - the new host of Kiss FM's Weekend Early Breakfast show - does best.
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Arlo Parks - Collapsed In Sunbeams [REVIEW]

Arlo Parks - Collapsed In Sunbeams [REVIEW]

Clash — After being crowned BBC's Sound of 2020, Arlo Parks has returned with her debut album proving she can be folk's finest star in any year. 'Collapsed In Sunbeams' shows steady growth from Arlo's previous EP's, whilst still remaining authentic to her sound.
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2020 UK DRILL HAS BEEN ITS MOST NUANCED

2020 UK DRILL HAS BEEN ITS MOST NUANCED

Medium — When UK Jungle first emerged in the early 1990's, it was deemed as one of the most disruptive genres in the nation. With fast tempos and high bass, many viewed it as aggressive and "darker" than other popular sounds at the time.
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WILL CLUBHOUSE CEMENT THE DEATH OF CELEBRITY CULTURE?

WILL CLUBHOUSE CEMENT THE DEATH OF CELEBRITY CULTURE?

Medium — Critique of celebrity culture is not new, but this year, more than ever, it's been called into question on a much larger scale. Following a string of bizarre events, many have begun to see the futility of such worship.
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