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Articles by Tom Ayres
What Is Backup Storage?
This guide explains how enterprise backup storage supports data protection, retention, ransomware resilience, and recovery testing. Backup storage is the infrastructure used to protect and retain copies of data so organizations can recover quickly from system failures, corruption, ransomware attacks, and other disruptions. Effective backup storage does more than preserve data.
AI Models Get the Glory. Your Data Decides the Outcome
As AI moves from pilot to production, enterprises need trusted, reusable data context and clear governance to help manage compute costs and support reliable AI at scale. A while back, I argued that most enterprises don’t have a compute problem; they have a context topology problem. I still think that’s right. What I’ve changed my mind about is when it matters. I used to treat it as an architecture question: important, but something you could work on in parallel with everything else.
AI Readiness: The Untapped Partner Opportunity
In a candid fireside chat, Seb Darrington and Mahesh Iyer from Everpure broke down why strategic AI projects stall. It’s not the models. It’s the data underneath them. The conversation also unpacked the real partner opportunity in closing that gap, offering a practical playbook for leading AI-readiness conversations and the services revenue that comes with it—before someone else does. Every customer has AI somewhere in their business plan. So does every partner.
Celebrating Our EMEA Award Winners at Pure Accelerate London
At the Partner Forum during Pure Accelerate London, Everpure recognized this year’s EMEA Award winners, partners who led the region forward through real customer impact. Craig Robertson, AVP of EMEA and LATAM Partner Sales, shared why these wins matter and what’s ahead for the EMEA partner ecosystem. Last week, the Partner Forum at Pure Accelerate London brought EMEA partners together for a day built around one idea: The strongest path forward is built together.
5 Reasons You Can’t Miss the Partner Forum at Pure Accelerate London
Ahead of Pure Accelerate London, this article walks through what’s on the agenda for this year’s Partner Forum, from a live partner fireside chat to an alliance panel on regulation, the Pan EMEA Awards, and direct access to leadership in an open Q&A. It also features video commentary from Craig Robertson, AVP of EMEA and LATAM Partner Sales, sharing five reasons EMEA partners can’t afford to miss the day.
The Unspoken Truth: What’s Really Happening in Virtualization
In a candid fireside chat, Ricardo Moreno and David Stamen from Everpure broke down the four paths to modern virtualization and why stabilizing the data foundation—not just picking a destination—is what sets winning customers apart. The conversation offers partners a practical playbook for leading virtualization conversations before someone else does. As a trusted partner, your customers look to you for help navigating the unknown.
Everpure Celebrates Partner Excellence at Pure Accelerate 2026
At Pure Accelerate 2026, Everpure celebrated partner excellence and highlighted how our partner ecosystem is helping customers simplify operations, modernize infrastructure, and harness AI through the Enterprise Data Cloud. Pure Accelerate 2026 was a milestone moment—not just for the groundbreaking announcements that defined this year’s event, but for the incredible partner community that makes it all possible.
A Q&A with Windsor District Senate Candidates
Nine candidates—five Democrats and four Republicans— are vying for three Windsor County seats in the Vermont Senate in the primary election on Tuesday, Aug. 13. Early and absentee voting gets under way this week. One of the three Windsor seats in the state Senate is currently held by Sen. Dick McCormack, a Democrat from Bethel, who has announced that he […] Remember Me
It’s Winter! What You Should Be Brewing Right Now
It’s winter, well at least in the Midwest. For those living in colder climates, our palates scream for hearty, full bodied beers this time of year. There are a range of beer styles to choose from to satisfy your desire for heavier beer. My “go-to” beer for winter is a Foreign Extra Stout. I feel it’s a nice blend of hearty, yet still easy drinking enough to enjoy a couple of pints. The Foreign Extra Stout has an interesting and long style history.
Worried About Oxidation in Your Homebrew? “Cold Cash Guardian” to the Rescue!
Many professional brewers will tell you that the #1 shortcoming of homebrewed beers is oxidation. Oxygen ingress, even in small amounts can spoil your beer, adversely affecting its flavor, clarity and shelf-life. When homebrewing, harmful oxygen is most often introduced after fermentation is completed. Opportunities to introduce unwanted oxygen occur when taking hydrometer readings, transferring to secondary vessels, dry hopping, when cold crashing and during packaging.
It’s Fall! What You Should Be Brewing Right Now
As the fall season begins, I start to get a hankering for more hearty beers. I don’t know about you, but I can’t just make a leap into drinking heavier beers straight away. I need some beers that will ease my palate into the heavier brews of winter. There are lots of beer-style choices to consider brewing during this transitional season. My “go-to” beer for fall is a German Altbier. To me, it’s the perfect blend of hearty and easy drinking.
Fake Brews: Do You Believe in These Brewing Myths?
As I look back on my earlier decade of brewing beer, it dawned on me that my brewing practices and beliefs have changed quite a bit from when I first began. My evolution as a brewer (well, I hope it’s been an evolution) has been fueled by equal parts research and hands-on experience. It’s my hope that sharing my brewing learnings may help others to sift out some prevalent myths from their brewing.
CopyCat! Tips for Cloning Your Favorite Craft Beers
For many homebrewers, the desire to clone our favorite beers was a primary motivation for starting our journey in beer making. I know it was for me. I didn’t just want to brew an IPA, I wanted to brew a Bell’s Two Hearted Ale. Clone brewing kits of the day were fine, but I found they were only distant approximations of the beer I really wanted to brew.
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Recipe Design for Brewers…Simplified
This series by Tom Ayres, explores recipe design. Brewing creativity and the factors that makes each beer style worthy of celebration. All segments in this series can be read here. When it comes to designing your own beer recipes, there’s a lot of great information out there. From books on the subject to website articles, there’s a lot of great detailed information and approaches to designing beer recipes from scratch. That said, it’s pretty complicated stuff.
Things I wish someone had told me when I first started homebrewing
Things I wish someone had told me when I first started homebrewing I’m closing in on a decade of brewing my own beer. Over that time I’ve made lots of mistakes, learned many new things and refined my processes all in an effort to make better beer. That learning and process improvement challenge is a big part of why I homebrew. To shorten my fellow homebrewers learning curve, here are some of my learnings I wish others had shared with me.
Karl Lagerfeld unveils chocolate hotel suite
Fashion designer Karl Lagerfeld has made headlines after designing a hotel suite entirely out of chocolate.The icon teamed up with French chocolatier Patrick Roger to create the Magnum Chocolate Suite in Paris, out of over ten tonnes of the popular snack.Among the suite's many items crafted entirely out of chocolate are a table and lamp, as well as a sculpture of Lagerfeld's Chanel model muse Baptiste Giabiconi."It has been an absolute pleasure to design the Magnum Chocolate Suite," Lagerfeld...
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