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Tony Grieco on Muck Rack

Tony Grieco

Verified
(He/Him)
Paris
Covers:  Fashion & Beauty

Interview

How is social media changing news?

Audiences increasingly get their information from independent creators and influencers rather than established media institutions. While seen as more relatable and engaging, this shift has also intensified concerns around misinformation.

When's the best time to pitch you?

The best time to pitch me is Tuesday through Thursday, between 9:00 AM and 11:00 AM. Mondays are usually spent catching up on the weekend's overflow, and by Friday afternoon, focus shifts away from the upcoming week's calendar. Mid-morning ensures the email lands at the top of my inbox right as I am actively reviewing pitches, rather than buried in the early morning rush.

What's your favorite drink?

If I could drink, it would be a double espresso. It is fast, sharp, and perfectly mirrors the energy of a fast-paced work day. Plus, working in the fashion and luxury industry means appreciating something classic, minimal, and beautifully designed—even if it is just a perfect cup of coffee.

Aside from your own, what's your favorite publication to read?

I consistently follow The Business of Fashion (BoF) and Vogue Business. Because my work sits at the intersection of communication, design, and digital content, I need insights that go beyond surface-level trends. These publications offer the exact mix of cultural analysis and market data required to understand where the luxury industry is heading next, particularly regarding digital strategy, retail innovation, and consumer behavior.

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