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ABSTRACT Rationale/Purpose: The survival of New Zealand’s amateur sport clubs is threatened by a range of factors. This study investigated how club partnerships may address sustainability concerns brought about through sport environmental changes. Design/Methodology/Approach: Semi-structured interviews with representatives from five sport clubs explored how partnerships could alter sport clubs’ business models for long-term viability.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
