The upheaval in the media landscape has powered tidal growth in search and social media advertising spend which is showing no sign of abating. TV spending, meanwhile, remains strong in the face of new rivals like content streaming service Netflix. The Melbourne Spends and Trends conference, hosted by Standard Media Index (SMI) and Mumbrella with the support of ANZ BlueNotes, heard of a bullish start to the year for advertising, kept somewhat in check by mixed views on the outlook.
