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Article Showcase: Marketing 2023 The July 2023 issue of “Inside Self-Storage” magazine is dedicated to helping self-storage operators fine-tune their marketing. In addition to these informative features, we’ve assembled the following series of bonus articles. They provide more insight on a variety of marketing topics to help operators meet their goals.
Establishing good marketing for your self-storage business, particularly in times of economic uncertainty, is a bit like developing a positive habit such as brushing your teeth. Consistency is the key. You want the behavior to be natural and seamless any time you sense upheaval in the market. We can compare it to Pavlov’s dog. The feeling of unease you may feel about your operation is the bell. It triggers you to focus on facility marketing.
By Tron Jordheim Sales and customer-service success is often made more complicated and mystical than necessary. There really is no magic involved, but study and practice are essential. Use these 10 tips to help you perfect your self-storage sales and customer-service skills. 1. Study best practices. If you become a student and set out to become a master, youll do better and better over time.
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