Introduction As ‘watchword of our times’ (Carter, 2013), strategy has profoundly shaped discourse and practice of public administration including urban management and governance. Research has responded to this rise of strategy and significantly advanced our understanding of the evolution of urban strategy (Andres et al., 2020; Brandtner et al., 2017; Kornberger, 2012) and public-sector strategy more generally (Brown, 2010; Bryson and George, 2020; Johanson, 2009; Stewart, 2004).