Uri Samet
(He/Him)
Limassol
Covers:
digital marketing, digital PR, digital strategy, branding, reputation, entrepreneurship, blockchain and cryptocurrencies
Uri Samet, Founder & CEO, Buzz Dealer. Digital PR and online reputation for brands and individuals. Visibility and trust in search, social, and AI.
Articles by Uri Samet
Forbes JAPAN 公式サイト（フォーブス ジャパン）
マーケティング業界は、私が「人間税」と呼ぶものを静かに支払い始めている。完全に人間が書いた文章がAI生成と誤判定されることで、エージェンシーが負担するコストのことだ。そして、その請求額は急速に膨らんでいる。最近の研究は、現在の商用AI検出ツールがしばしば不正確で一貫性に欠け、偽陽性率が高いことを示している。その結果、AIを使っていないことを証明する負担がコンテンツチームにのしかかっている。 この状況が生んだのが、機械生成テキストを偽装するために作られた「AIヒューマナイザー」ツールという回避策業界である。多くのコンテンツチームが、そうしたツールを使うか自分たちで行うかにかかわらず、コンテンツの人間化をワークフローの標準ステップにしている。私が見てきた限り、これには構文の簡略化、構造の平坦化、整った文章をわざと粗くする作業が含まれることが多い。 しかし、AI検出を回避するために費やす1時間は、顧客がエージェンシーに支払っている戦略、調査、独自の洞察に充てるはずの1時間ではない。その結果、誰も得をしない底辺への競争が生まれる。...
How To Win At Authentic Content: 7 Strategies For Navigating The AI Detection Crisis
Uri Samet is the CEO of Buzz Dealer, an AI marketing agency specializing in generative engine optimization (GEO), ORM & digital PR services. The marketing industry is quietly paying what I call "the human tax." It's the cost agencies absorb when fully human writing gets flagged as AI-generated, and that bill is growing fast.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
ウリ・サメット氏は、生成エンジン最適化（GEO）、オンライン評判管理、デジタルPRサービスを専門とするAIマーケティングエージェンシーBuzz DealerのCEOである。 あなたの顧客は質問を投げかけ、マーケティングチームがおそらく十分に注視していない場所で答えを見つけている。ChatGPTは昨年、週間アクティブユーザー数が8億人に達し、グーグルのAIモードは月間アクティブユーザー数が1億人超、Perplexityは静かに6000万人超の月間アクティブユーザー基盤を構築している。 この成長は、従来のウェブトラフィックに大きな犠牲を強いている。ゼロクリック検索は現在、グーグルの全クエリの約60%を占めており、AI Overviewsが表示されると、最上位ページのオーガニッククリック率は58%低下する。ますます多くの人々が、あなたのウェブサイトを一度も訪れることなく答えを得ているのだ。...
7 Ways To Prepare Your Brand For AI Search Dominance In 2026
Uri Samet is the CEO of Buzz Dealer, an AI marketing agency specializing in generative engine optimization (GEO), ORM & digital PR services. Your customers are asking questions and finding answers in places your marketing team probably isn't watching enough. ChatGPT reached 800 million weekly active users last year, Google's AI Mode has over 100 million monthly active users, and Perplexity has quietly built a base of over 60 million monthly active users.
Forbes JAPAN 公式サイト（フォーブス ジャパン）
ウリ・サメット氏は、生成エンジン最適化（GEO）、オンライン評判管理、デジタルPRサービスを専門とするAIマーケティングエージェンシーBuzz DealerのCEOである。 数十年にわたり、ブランドの第一印象は通常、検索エンジンの結果ページで形成されてきた。自社のカテゴリでトップ10にランクインすれば、ゲームに参加できた。しかし、2026年に入りさらに進むにつれ、その現実は根本的に変化している。 今日、消費者は単に用語を検索して参照リストを期待しているわけではない。代わりに、質問を投げかけ、答えを期待している。米国ユーザー1人あたりのグーグル検索回数が前年比で約20%減少している中、多くの消費者は従来の検索エンジンからChatGPT、Perplexity、Geminiといったプラットフォームに移行している。マッキンゼーの調査によると、消費者の50%が「現在、意図的にAI搭載検索エンジンを探し求めており、ユーザーの大多数が購買決定を下すために使用する最上位のデジタル情報源だと述べている」という。...
5 Steps For Auditing Your Generative Engine Visibility
Uri Samet is the CEO of Buzz Dealer, an AI marketing agency specializing in Generative Engine Optimization (GEO), ORM & Digital PR services. For decades, the first impression of a brand usually happened on the search engine results page. If you ranked in the top 10 for your category, you took part in the game. But as we move further into 2026, that reality has fundamentally shifted. Today, consumers aren't just searching for a term and expecting a list of references.
How Social Media Distorts Public Understanding During Crises
In a time when crises unfold online in real time, the role of digital media in shaping public awareness has never been more prominent, while it has also never been more complicated. From pandemics to armed conflicts and environmental disasters, people turn to digital platforms for information, updates, and reassurance. But as attention spans shrink and polarization rises, the same platforms intended to inform the public may now be distorting its understanding of what's truly happening.
How To Win At AI-Driven Search: 7 Game-Changing Tips For 2025
Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. getty Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information.
A CEO’s Guide To Personal Reputation Management
Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. On August 7, 2018, Elon Musk tweeted: “Am considering taking Tesla private at $420. Funding secured,” spiking Tesla’s stock 11% before a $20 million SEC fine hit. The episode rattled investors, spotlighting Musk’s digital volatility.
Council Post: How To Craft A Multistage Digital PR Campaign
Uri Samet is the CEO of Buzz Dealer, a digital marketing and digital PR firm specializing in online reputation management, SEO & ASO. In an era when your brand's digital footprint is as crucial as its physical presence, digital public relations can help you maintain your dominance and secure your longevity in the virtual marketplace.
7 Proven Strategies to Rehabilitate Your Shattered Online Image Original
In today's world, your online reputation carries more weight than ever. When it takes a hit, it's not just about work — your personal life feels the impact, too. It's like a ripple effect that goes beyond business, affecting your connections, opportunities and even your self-esteem. Fixing things isn't just about patching up; it's about retaking control of your narrative. But rebuilding your online image is like embarking on a daunting journey through a maze.
Council Post: 6 Ways To Maximize Your App Store Optimization Efforts In 2024
Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating the success of mobile apps in an increasingly competitive market. ASO is about enhancing visibility in app stores; it's a strategic process aimed at elevating your app's ranking for the most relevant keywords.
Beyond Dot-Com: The Beat Behind headphones.com Success
What you are about to read… A domain name is not just a web address; it is a brand’s digital fingerprint. Swapping out the name “Premium Sound Canada” for “Headphones” was more than a semantic game for the Lissimore siblings; it fueled their journey to becoming an industry powerhouse. A killer domain name could turn heads, but to turn heads into customers, you need more in your arsenal. That is where consistent quality service and a solid rep come into play.
Brands, Beliefs, and Boycotts: How Skittles Sparked a Socio-Cultural Debate With Pride Packaging
What you are about to read… 2023 saw Skittles rolling out Pride Packs, a collaboration with LGBTQ+ artists that celebrated a myriad of identities. One design, championing “black trans lives matter”, ignited controversy. It echoed sentiments of an earlier contentious Bud Light campaign. Brands grapple with the balance between earnest support for causes and not estranging parts of their clientele. With Skittles targeting a youthful market, this discussion becomes even more heated.
Council Post: Embracing Diversity: 7 Principles Of LGBTQ-Centered Marketing
Uri Samet is the CEO of Buzz Dealer, Co-Founder of the LGBTQ+ marketing agency 'Qroud' and the former CEO of the LGBT social network Moovz. The need for diversity and inclusion in advertising has become clearer than ever before. If you're looking to connect authentically with the LGBTQ audience, there are principles of inclusivity I've found to be important based on my experience in running an LGBTQ-focused marketing agency. Here are seven.
6 Ways to Protect Your Online Reputation From Fake Reviews
In an era where our digital presence shapes perceptions, safeguarding your online reputation has become paramount. This hard-earned online reputation is like your business card being circulated around the internet; it introduces you to potential clients before you are even aware that they are considering your services. How maddening and disturbing is it, then, that what took you so much time, effort and resources to build can so easily be destroyed?
The Disastrous Fyre Festival Déjà Vu? Billy McFarland Strikes Again
It is not often that you hear a convicted fraudster utter the words, “Let’s do it again,” especially when the ‘it’ in question is a calamitous event that left people stranded on an island, eating cheese sandwiches after paying a premium.
Council Post: 5 Online Reputation Management Trends You Should Definitely Not Ignore
Uri Samet is an Online Reputation Management expert, and the CEO of Buzz Dealer, a digital marketing firm specializes in Digital PR and ORM. Let’s start off with the good news: In 2023, it is more possible than ever to control how you’re seen in the digital sphere.
Blinded by the Light
They will be studying this story in business school 100 years from now. There will be books written and movies made about it. No wonder, since it’s one of the biggest biggest branding blunders in history (so far). Yet there’s a good chance you don’t even know about it… TL;DR — This is the story of how America’s most popular beer sank because of one social media campaign led by a transgender.
The Implosion That Led to An Explosion: Analyzing the Online Buzz Around the Titan Submersible
They say that social media is today’s bonfire. It’s where we gather around and tell stories 24/7 (literally). Well, aside from the cliché, I can offer a different perspective here. Just like a bonfire, the flames of the internet as a whole — and social media specifically — can spread fast and far. If you are human, you probably have a few social media profiles.
How to master TikTok SEO and leverage it in your marketing strategy
Social media marketing is a growing subfield of marketing that simply cannot be ignored these days, since it has the potential to yield significant impact for businesses. In fact, this field has expanded so much that today a digital marketer sometimes specializes in only one social media channel (such as Facebook, Instagram, or TikTok).
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