When the full-scale war began, businesses left Russia due to sanctions, while their departures across Ukraine were driven by the threat of Russian missile strikes. Now, big brands are coming back to Ukraine. Here’s how global companies are learning to operate under air-raid alerts—and sometimes, underground. The golden arches that still stand It was the middle of the day in Kyiv, and the McDonald’s attendant announced that orders had stopped, while a colleague calmly ushered customers outside.
