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Articles by Vanessa Emilio
7 Pillar Page best practices for your content marketing strategy
What is a pillar page, and how do they help your website content rank better and gain you more business? Digital growth guru Nick Brogden explains. What is a pillar page? A pillar page is the foundation of your content marketing strategy. If done correctly, it should provide a detailed overview of a particular topic while providing room for more in-depth discussions of related topics — often target keywords — in cluster pages.
10 rules for running a Facebook group that nobody wants to leave (especially you!)
Thinking of starting a Facebook group to support your business and connect with clients and customers? Here are ten important tips you need to know about managing Facebook groups. From a user’s perspective, Facebook groups are a simple and enjoyable way to stay connected to people, brands or hobbies you love. Running a group on Facebook, however, can be a gargantuan task.
“Your life is not only about work”: Mel Kettle on the role of self-care in your business
In this era of remote and hybrid work, the art of connection and communication has become more important than ever. Professional and personal burnout is an all-too-real issue for so many business owners. Joining Cec Busby, editor of Flying Solo, Mel Kettle shares her advice on how to communicate more effectively within your business. Mel is the author of two books, The Social Association and Fully Connected, and boasts an impressive career as a mentor and internationally-recognised thought leader.
So you got a bad review? Here's what to do next
When a customer leaves a not-so-nice online review of your business, how you deal with it can make or break your business’ overall reputation. And no – you cannot just remove them. Here’s what you need to know about online reviews and some helpful tips to deal with negative ones. Online reviews are a fact of life, whether you have a physical or online business. We are all guilty of using them at some point as a way to choose a product or a service.
FREE LEGAL GUIDE: to help you navigate your requirements with COVID-19 situations
Productivity / Professional development Our latest guide answers 20 of the most frequently asked legal questions about the impact of the Coronavirus on Australians and Australian businesses.
Legal essentials: Is it time to clean up your startup?
In startup phase you are typically cash and time poor, which can lead to shortcuts when setting up, registering and protecting your assets. But if an investor comes knocking, or things start to take off, it’s time to get your house in order. Here’s how. As a business owner, there are so many things to know and sometimes you don’t have time to properly research what you need to do to prepare your business for sale or investment. You are not alone.
Fine-tune your fine print: dos and don'ts of website T&Cs
Marketing Most people don’t read online T&Cs. They’re usually long and full of complicated legal jargon. We’ve become immune to them and just blindly 'tick the box'. But, as one of your biggest protections as a business owner, it's important to get them right. By Vanessa Emilio Well written, easy to understand and easy to find terms ensure your customers know the basis on which you are selling anything to them.
4 catastrophic errors entrepreneurs make with their business partners
Starting a business is an exciting time. You have a great idea, the time is ripe, you trust your team and you’re anxious to get moving. Legalities often seem like an unnecessary hassle. Why waste precious time and money on making things more complicated? Vanessa Emilio reveals the common traps. We have worked with many great startup businesses over the years and have seen many of them go on to great success.
Lemonade Stand Day: Policy Hack winner’s pithy plan to introduce entrepreneurship to schools
0 Comments | Leadership | PRINT | | An education initiative aiming to instil a culture of entrepreneurialism in young Australians has been crowned the best idea at assistant minister for innovation Wyatt Roy’s inaugural Policy Hack over the weekend. Ten innovation ideas centring on culture, capital, co-operation and talent were pitched by teams of founders, investors, CEOs and members of the public sector, who had five hours beforehand to prepare.
ClassPass gets set to raise the tempo with Australian launch
0 Comments | Planning | PRINT | | Fast-growing fitness industry startup ClassPass is coming to Australia in a move that will shake up the local market. ClassPass allows users to sign up for classes at a range of venues instead of being locked in to one gym or studio. In the United States it charges $US99 ($138) a month and since it was founded in 2013, ClassPass has already being valued at $US400 million recording revenue of over $US60 million.
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