Customer success strategy @muckrack. @UDelaware grad. Lover of anything with avocados. Aspiring @AppleMusic playlist curator. Likely watching @ABCSharkTank.
Articles by Vanessa Neurohr
Empowering voices: Tiffany Joy Murchison, founder and CEO of TJM & Co. Media Boutique, elevates multicultural representation
Tiffany Joy Murchison tells people she’s “shy to talk, but not shy to speak.” “I'm terrible at small talk,” she explains. “I'm a horrible networker.
How Falls & Co. uses Muck Rack to land and track media coverage for its clients
In my 19 years at Falls & Co., we’ve used a number of different media databases. I always laugh thinking back to when I first started out of college when we were looking up media in books. Around 2019, we realized we couldn’t rely on the media database we’d been using.
How Crate & Barrel’s public relations team uses Muck Rack to streamline media relations efforts
Learn how Crate & Barrel uses Muck Rack to: Before Muck Rack: More manual and time-consuming processes Prior to coming on board with Muck Rack, Crate & Barrel’s PR team was not using any kind of tool for media relations or monitoring. Instead, they utilized Google spreadsheets with notes which they continuously updated manually. “It was a more manual and time-consuming process, especially when building media lists and coverage reports,” said a member of the PR team.
How The Brand Guild uses Muck Rack to track clients’ impressions, SOV and sentiment
When I joined The Brand Guild in July 2021, the team was transitioning from Cision to Muck Rack. The goal in switching was to use Muck Rack in a similar fashion to find journalists but also explore the other parts of the tool Muck Rack had to offer. Now, everyone on the PR and research teams use Muck Rack. We use Muck Rack for monthly and yearly reporting for our clients based on the earned media we secure them. Once a story goes live, we add the published link into Muck Rack’s coverage reporting.
How Betches uses Muck Rack to raise its global brand profile
I joined Betches, my dream job, in 2023. They didn’t have an in-house PR team until they hired me, so naturally, they didn’t have Muck Rack (or any PRM tools.) I made a case for why we needed it. I put together a really detailed brief for leadership breaking down the business need, explaining why PR software is necessary and what separates Muck Rack from other PR software out there.
Betches Media’s first in-house PR hire takes us inside her role (and chats Bravo, Kardashians and more)
Michelle Ciciyasvili started her career as a publicity assistant at the History Channel in 2012. While, yes, the internhttps://www.linkedin.com/in/michelle-ciciyasvili-b3077b1b/et was around, it looked very different than today; she was sending DVDs and physical media kits to reporters to review. “Television and entertainment was at a really exciting and pivotal moment,” she says.
Fostering the next generation of Black PR professionals: Meet Ariane Lovell, senior VP of earned media at Weber Shandwick
Ariane Lovell didn’t plan to become a media relations professional. In fact, she studied anthropology in college. But as she started out on her professional journey, she realized the similarities between the two fields, and quickly developed a passion for building relationships and telling stories. Muck Rack caught up with Ariane to learn more about her journey into PR, her passion for the multicultural space and mentoring the next generation of communications professionals.
How IMAGE Skincare uses Muck Rack to prove the value of PR to its stakeholders
When I joined IMAGE Skincare in July 2021, I was responsible for building out an in-house PR, social and influencer marketing team. Part of that required me to evaluate partners, agencies and platforms. From using Muck Rack in previous roles, I realized that the platform fit into my plans very well. Before using Muck Rack, a lot of the team’s PR reporting and outreach was reliant on external sources or third-party agencies we worked with.
How Sojern uses Muck Rack to find relevant journalists to pitch around the world
I’ve had exposure to almost all the media monitoring platforms from my experience working at an agency, so I’d used Muck Rack previously. As for tracking coverage, we were using Google Sheets. We started using Muck Rack in January 2023. My first impression is that it has everything I want, when I want it. The main feature that attracted us to Muck Rack was the journalist search feature that helps us compile targeted media lists. It’s super streamlined and the easiest I’ve ever used.
How Blue Apron uses Muck Rack to monitor its brand reputation
We have used Muck Rack to help us oversee our customer, corporate, investor and all other external communications since June 2020. Initially, we wanted it for purely a media monitoring standpoint—to keep an eye on where and how Blue Apron is showing up in the press—but now we use all the other great layers. Muck Rack helps us stay on top of conversations and keep a pulse on what’s being said and how it’s being said.
How BrandBomb PR uses Muck Rack to land coverage for clients, including an exclusive in Forbes
Before I launched BrandBomb PR in 2020, I worked as a PR executive in a nightlife venue in Las Vegas. During that time, I had used a different public relations software I wasn't too happy with. It was more of a list-building software, and it was pretty outdated. We still had to do extensive research on journalists to make sure we were targeting the right ones for the right pitches. It could take hours and days at a time to really learn about their style, read their work and more.
How BrandBomb PR uses Muck Rack to land coverage for clients, including an exclusive in Forbes
“We’ve been able to tenfold the amount of media that we’re able to touch for clients—and it’s the right media.” —Lindsay Feldman, founder and CEO of BrandBomb PR Learn how BrandBomb PR, an award-winning public relations agency, uses Muck Rack to: Build targeted media lists to land top-tier media placements Create, send and follow up on quality media pitches Receive real-time alerts when a client lands coverage Before I launched BrandBomb PR in 2020, I worked as a PR executive in a nightlife...
Terrorbird Media left Muck Rack for Prowly. Within a month, they switched back. Here's why
"We decided to switch to Prowly, but almost instantly, it was clear we made the wrong decision. The information wasn’t current, searching wasn’t easy—nothing was intuitive and [the database was] outdated.
How Muck Rack helps Ellen Crane APR run her one-woman PR shop
“Muck Rack allowed me to move all my operations back in house, which is a win on so many levels. It’s money, time and quality control.
How Rosarium PR & Marketing uses Muck Rack to achieve their PR goals
“I was really excited about the amount of data available. That’s often the hardest part of PR — trying to create media lists for clients that don’t get you a bunch of bounce backs.
How The Fletcher Group uses Muck Rack to achieve their PR goals
“We are a fully virtual agency with team members all over North America.
What’s next in PR? ChicExecs Amber Masciorini tells us what’s trending
With a decade of experience as a PR professional, Amber Masciorini knows just how to keep her finger on the pulse of industry trends. She’s worked at a few PR agencies throughout her career but has lived out her passion for the past five years at San Diego-based ChicExecs, where she’s currently a senior public relations manager. The firm’s bread and butter is PR, but they also have departments dedicated to social media and digital marketing.
How longtime hockey fan De’Aira Anderson turned her love of the sport into a PR career
De’Aira Anderson loves hockey—but this wasn’t always the case. Back in high school, she genuinely didn’t understand the hype, especially in a warm-weather state like North Carolina. When her best friend told her going to just one game would completely change her mind, De’Aira didn’t believe her. But she went anyway. “She was actually so right,” she says. “It’s an incredible game. I could go on and on about why I love hockey.
How Syneos Health uses Muck Rack to achieve their PR goals
“Muck Rack is the PR equivalent of Netflix to Blockbuster.
Mark Mathis talks transitioning from TV news to PR and his 22 years at Humana Inc.
It’s not often you meet someone who’s spent more than 22 years working at an organization, but today you’re meeting Mark Mathis, the director of corporate communications at Humana Inc. He recently celebrated his 22nd anniversary with the company. We wanted to know how Mark’s career path led him to Humana, how his role (and public relations as a whole) has evolved and what advice he has for people pursuing a career in PR. Let’s dive in.
How Bollare uses Muck Rack to achieve PR goals
“If I didn't have Muck Rack… I actually don't think that I would be very successful at my job, and I don't think that my team would be very successful either.” — Melissa Tate, Senior Director of Editorial, Bollare Learn how Bollare, a leading bicoastal fashion and beauty PR agency, uses Muck Rack to: Thoughtfully connect with media Increase pitch to coverage conversion Consolidate from three separate databases to one single all-in-one platform Click here to view the full case study Creating...
Approaching media relations like a Hardy Boy: Get to know CannonDesign’s Chris Whitcomb
Growing up in Salamanca, New York, Chris Whitcomb was a big fan of “The Hardy Boys” books. These boyhood adventures didn’t inspire Chris to pursue a career in detective work, but he says his career in media relations actually has quite a few comparisons—just with a little less danger. “I always say media relations is my way of being a Hardy Boy,” he explains. “I get to look for clues in stories, and then I have to find the journalists who might care about them.
How to do a Boolean search as a PR professional
Research is a PR pro’s best friend, whether you’re building a media list, preparing to conduct an interview or reporting on brand coverage. But when you’re searching a media database like Muck Rack or combing through the world wide web on Google, much of your research time is likely wasted in evaluating and eliminating irrelevant results. What if you had a secret weapon that could help you find the contacts and coverage you need without having to scroll past pages of useless content?
How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals
“Before we started using Muck Rack, it might have taken four or five times as long to pitch some stories.
How Personal Capital uses Muck Rack to achieve PR goals
“Muck Rack has freed up my time, allowing me to focus on the more enjoyable parts of my job, and less on the administrative tasks.” — Jacqueline Quasney, Director, PR, Personal Capital Learn how digital wealth management company Personal Capital uses Muck Rack to: Save time building accurate media lists with Muck Rack’s Media Database Keep up-to-date with instant media coverage through Muck Rack’s Media Monitoring and Alerts Support their internal newsroom efforts with Muck Rack’s...
Storytelling + data: How Metromile’s Rick Chen brings data to life to maintain relevancy and demystify insurance
After “Mad Men,” the outsider’s perspective of advertising became that of Don Draper’s boozy, smoky portrayal. PR and communications aren’t exempt from stereotypes, either — to people who aren’t familiar, it might seem like it’s all about hosting and attending glamorous parties, like in “Sex and the City,” or ceaselessly hustling to score new pieces of coverage. But according to communications expert Rick Chen, the reality is far simpler.
From the Mexican government to health care: Karina San Juan shares insights from 20+ years in PR
Let’s run some stats on Karina San Juan. She’s got more than 20 years of PR experience, spanning two countries, seven industries and multiple organizations, including American Express and Walmart. Karina is currently the director of communications and public relations of the Seattle Cancer Care Alliance, where, she says, this past year was a challenge. “It has been the most intense work experience I’ve had in my career,” she says.
How The Motley Fool uses Muck Rack to achieve PR goals
“My job would be less productive and efficient without Muck Rack.
How Group Nine Media uses Muck Rack to achieve PR goals
“I think a lot of the other tools out there are still very archaic when it comes to the user experience and interface, which just slows you down. In this game, you have to be fast.
How Allison+Partners uses Muck Rack to achieve PR goals
“Since choosing Muck Rack, we haven’t thought twice about it.
Hitting the right note at Fender with VP Christina Stejskal: How innovation and authenticity drive this global PR team
Christina Stejskal has been learning to play guitar. It’s not because she’s been bored during the pandemic or because she needs a new hobby. (She has plenty — most recently, she picked up surfing!) It’s because she wants to join one of her company’s quarterly band jams. Even the CEO breaks out one of his many guitars for these events. At most companies, this may sound a little unconventional, but at Fender, it’s just a part of the company’s culture.
PulpPR tried it all, but Muck Rack was the only platform to help client and journalist relations
“When we first adopted Muck Rack, my team was like, ‘Oh my God, pitching is fun again.’” — Jessica Hasson, Founder of PulpPR Learn how PulpPR, named one of the top Tech PR agencies, uses Muck Rack to: Automatically track pitches sent via email Seamlessly create and share master media lists for its clients Assign relationship owners to media contacts and record contact preferences Click here to view the full case study Pitch tracking with email integrations What really convinced me to switch...
Lush Fresh Handmade Cosmetics’ PR manager is dropping (bath) bombs on traditional PR approaches
At Rebecca Peters’ last job, a coworker spotted a container of Lush hand cream on her desk. The coworker so helpfully informed Rebecca of a fun fact: Lush HQ was located in their city of Vancouver. Rebecca hadn’t known that, but she immediately knew she was going to apply for a job there. At this point, many people are familiar with Lush Fresh Handmade Cosmetics. The beauty brand is famous for colorful, delicious-smelling bath bombs.
CMW Media sought a time-effective PR solution and found Muck Rack
“When you're more organized, you're more successful within PR.
Why TriplePoint ditches legacy media databases and spreadsheets for Muck Rack
“Muck Rack has allowed us to operate more efficiently.
How Active Minds uses Muck Rack to achieve PR goals
“The best thing about Muck Rack is knowing that I can trust the information.
How Isagenix uses Muck Rack to achieve PR goals
“The spreadsheet life is behind us thanks to Muck Rack’s up-to-date Media Database. Creating media lists and sending pitches has never been easier.” — Angela Gabriel, Senior Public Relations Specialist Learn how Isagenix, a global wellbeing company providing effective products and a supportive community, uses Muck Rack to: Save time building media lists with Muck Rack’s Media Database. Easily connect and follow-up with top tier media by pitching directly in-platform.
How Gambling.com Group uses Muck Rack to achieve PR goals
“Muck Rack is an essential tool in executing our media research and tracking our coverage efficiently.” — Derek Brookmeyer, Director of Communications Learn how Gambling.com Group, a provider of digital marketing services for the global online gambling industry, uses Muck Rack to: Keep up-to-date with instant media coverage through Muck Rack Alerts Streamline team processes and collaboration for list building and pitching Save time manually tracking outreach using Who Shared My Link Click...
How Estes PR uses Muck Rack to achieve PR goals
“Once we got in and started using the platform, I threatened to quit if we ever got rid of Muck Rack.
How Wikimedia uses Muck Rack to achieve PR goals
“One of the things that I appreciate most about Muck Rack is how the company is constantly innovating on the platform—offering new ways to use it, new tools to try out, and industry insights to learn from.
How Xenophon Strategies uses Muck Rack to achieve PR goals
“Muck Rack just makes life easier overall. The platform is very intuitive compared to other vendors we’ve worked with in the past. I shouldn’t have to go through 20 steps just to find a reporter, and Muck Rack gets that.
How Life Time uses Muck Rack to achieve PR goals
“If you’re a PR pro that values relationships, Muck Rack is the best tool available.” — Daniel DeBaun, PR Specialist, Life Time Learn how Life Time, a wellness pioneer operating more than 150 athletic clubs in North America, uses Muck Rack to: Save time curating topic-specific media lists with Muck Rack’s media database Streamline team processes and collaboration for list building and pitching Keep up-to-date with instant media coverage through Muck Rack Alerts Click here to view the full...
How ClimaCell uses Muck Rack to achieve PR goals
“Before Muck Rack, I was manually tracking reporters in Excel. Now, Muck Rack tells me when a journalist changes jobs and keeps an up-to-date log of all the articles they’ve written recently.
How the International Rescue Committee (IRC) uses Muck Rack to achieve PR goals
“I did a huge competitive analysis on all the other tools out there before choosing Muck Rack. I can say with confidence this is far and away the absolute best tool for building and maintaining journalist relationships, including knowing what journalists are up to and care about, and personalizing your pitches to them.
How Major League Fishing uses Muck Rack to achieve PR goals
“Muck Rack is a product that is built with the journalist in mind.
How The Dialog Lab uses Muck Rack to achieve PR goals
“We left Muck Rack briefly to try another platform, but came back just one week later after realizing we made a huge mistake.
How SF Goodwill uses Muck Rack to achieve PR goals
“I’ve been doing media relations for a long time and have used every other legacy platform in previous roles. I like the simplicity of Muck Rack. It’s intuitive.
How Zapier uses Muck Rack to achieve PR goals
“My team’s goal is to be efficient, creative, and drive results. We want to eliminate the need for a PR Coordinator role on our team so we can stay scrappy and make tech work for us.
How Veterans United Home Loans uses Muck Rack to achieve PR goals
“We’ve tried other legacy platforms, but we felt like the media database part of them was lacking. As more major outlets depend on freelancers, it’s critical that databases are continuously updated with those contacts.
How Tuft & Needle uses Muck Rack to achieve their PR goals
“We’ve used Muck Rack the entire time I’ve been at Tuft & Needle.
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