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Articles by Verena Schinnerl
WHAT’S NEXT? ASK GEN Z
The future of fashion is being shaped by a new generation of designers who value creativity, authenticity, and inclusivity. What’s Next? Ask Gen Z. explores how emerging talent is redefining the industry with fresh perspectives and designs that resonate across generations, not just with Gen Z, but with anyone who embraces individuality and innovation. This school marks a major turning point in fashion—how a new generation of creators is stepping onto the runway and claiming their space.
Fashion Talk: Between Sustainability and Fast Fashion
Sustainability, second-hand clothing, and new green topics have long been an integral part of fashion magazines—and yet fast fashion continues to boom. How does that fit together? At Fashion Talk at VIENNA FASHION WEEK 2025, experts discussed consumption, responsibility, and the true value of fashion.
Pitour presented by Toblerone: Trendy fashion with a touch of elegance
Diverse and with great attention to detail: Pitour presented itself at VIENNA FASHION WEEK 2025 in a skillfully casual yet chic manner. Maria Oberfrank impressed again this year with a successful combination of current trends and understated, purist elegance for men and women. Whether tone-on-tone or deliberately contrasting, Pitour presented by Toblerone captured the spirit of the times at VIENNA FASHION WEEK 2025 with perfectly coordinated long-sleeved looks.
Elke Freytag: Timeless elegance between business and glamour
Viennese designer Elke Freytag remained true to her brand: elegant and classic cuts were interpreted in a new and modern way. From business chic to evening dresses, she succeeded in conjuring up timeless silhouettes. Elke Freytag is known for her studio in Vienna’s 7th district. Many of her designs are sewn on site, otherwise in small workshops – sustainability is high on her list of priorities.
Dagmar Mikolics: A fashion journey full of style and sophistication
Dagmar Mikolics presents the new fall/winter collection “Cruise” from her fashion label MD Modedesign at VIENNA FASHION WEEK 24 with a lively start. The Austrian designer takes the audience on a stylish journey — inspired by French chic. Bold, expressive and graceful: Dagmar Mikolics is known for her modern interpretation of timeless elegance. In her new “Cruise” collection, she also skillfully blends the avant-garde with everyday practicality.
ROEE x körbchen: cool streetwear meets romantic lingerie
Looks that can be worn comfortably in everyday life and look particularly stylish at the same time – this is exactly what the Viennese labels ROEE and körbchen presented alongside some extravagant showpieces at VIENNA FASHION WEEK 2024. With clean cuts and delicate underwear, they pursue a common goal: to make high-end designs accessible to everyone.
MIJU: futuristic looks in black & white
Sometimes elegant, sometimes casual, but always with great attention to detail: Julia Steinkogler creates favorite pieces for her label MIJU that can be worn with a clear conscience. At VIENNA FASHION WEEK 2024, she added red accents to the dominant black and white looks and showed in an artistically staged show that MIJU is more than just fashion. MIJU has been part of the VIENNA FASHION WEEK for years.
Thang de Hoo - Kaleidoscope: Fashion tells a story
Feminine self-confidence and individuality take center stage in Thang de Hoo‘s new collection, “Kaleidoscope.” On September 12, 2023, the internationally successful designer not only presents his current pieces but also tells a story. The motto is “woven, pleated, spun” because the narrative is derived from craftsmanship, as he explains in the interview. With his incredibly versatile collection, Thang de Hoo once again captivated the audience at MQ VIENNA FASHION WEEK.23. The Shadows of a Herd.
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