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Articles by Veronica Moleele
Why creative risk-taking is essential for advertising success
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South Africa’s leading brand and communication agencies, is calling on marketers to embrace purposeful risk-taking as an essential strategy for success. As platforms become increasingly packed with forgettable content, creative risk-taking has transitioned from a creative ‘extra’ to a business necessity. Every second, someone is selling something.
Intent in marketing - are brands wasting millions on content?
Veronica Moleele | Chief Executive Officer | Penquin | mail me | In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always. One of the biggest challenges facing brands today is the tendency to create content for the sake of content. Not for connection. Not for conversion.
Are brands wasting millions on content?
In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking: is any of it working? At Penquin, a brand and communications agency known for driving measurable impact, this is a question that gets asked often. The answer? Not always. One of the biggest challenges facing brands today is the tendency to create content for the sake of content. Not for connection.
Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers Original
Marko Stavrou, better known as The Gen Z Guy and CEO of Stavrou Consulting may be young, but he is already one of Africa's leading Generation Z strategists and next-generation business leaders. This 19-year-old consults to big business and many others, on how to better connect with their Generation Z consumers and employees. Like all Gen Zers, Marko documents his life and learnings through many social media channels, reaching more than two million people across all his platforms in 2023.
Beauty survey results from South African Gen Zs - get it now! Original
Brand Influence, a leading South African influencer marketing agency, is sharing the results of an extensive survey targeting Gen Z's behaviour within the beauty category, as well as their interactions with beauty brands on social media.
Penquin restructures to elevate business and drive innovation Original
Penquin, a leading brand and communications agency based in Johannesburg, announces a strategic restructuring aimed at elevating the company and driving innovation in the industry. The agency recently made headlines with the introduction of its striking new logo and CI, garnering attention from clients, industry professionals, and the public alike.
The 30/30/30 Project: Why Gen Z is not interested in voting Original
Search jobs Why is Gen Z not interested in voting, despite this generation's potential, desire and commitment to change the world? A new and insightful report, The 30/30/30 Project, launched by Flux Trends and Student Village on 16 May will look to answer this question. Image supplied. Why is Gen Z not interested in voting? The event will take place in Johannesburg at Workshop17 on West Street and will be hosted by partner and futurist at Flux Trends, Bronwyn Williams.
#CareerFocus with Mandy Davis co-managing director at Penquin Original
Get ready to delve into the story of Mandy Davis, the woman behind the title, as she shares her insights, challenges, and plans for the future. My close colleagues and (adult) children call me the Honey Badger, tough as nails and get right back up after being knocked down (literally even being run over by a bicycle and a car – story for another day). I do, however, have a very soft and kind heart, with (what I think is) a hell of a sense of humour.
How effective rebranding can redefine and elevate your business Original
In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey.
#BizTrends: James Cloete - Lessons from marketing trends learnt over 25 years in advertising
Marketing Trends sponsored by I have learnt several lessons from marketing trends or as I think about it, What I’ve learnt from Bill Bernbach, ChatGPT and 25 years in advertising. And Nelly the Elephant. And my mom. Image supplied. James Cloete, chief creative officer, RAPT Group, talks marketing trends or what he has learnt from Bill Bernbach, ChatGPT and 25yrs in advertising. And Nelly the Elephant.
#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business
Marketing Trends sponsored by Sponsorship marketing works wonders when applied appropriately. It has been proven as an effective channel to positively promote the brand, drive commercial growth and allow the brand to live out its purpose and values. Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni. This means that sponsorships must be fit for purpose and fit for business.
Stars align for Penquin’s brand evolution as agency unveils new logo and corporate identify Original
Penquin, the popular brand and communication agency based in Johannesburg, proudly unveils its dynamic new logo and refreshed corporate identity (CI) today, marking a significant milestone in its journey of continuous evolution and innovation. This rebranding initiative reflects the agency’s commitment to delivering creative and strategic solutions that keep their clients competitive and relevant in the rapidly changing marketing landscape.
#BizTrends2024: Lebo Madiba - The future lies in harmonious marriage of AI and human creativity
Search jobs Marketing Trends sponsored by The notion that Artificial intelligence (AI) will eclipse human creativity and innovation is a popular misconception. In reality, AI should be viewed as a means to an end, a tool that, while powerful, still requires the nuance and insight of human intelligence to deliver impactful results beyond AI it being about creating content and images. Image supplied.
#BizTrends2024: Lebo Madiba - The future lies in harmonious marriage of AI and human creativity
Marketing Trends sponsored by The notion that Artificial intelligence (AI) will eclipse human creativity and innovation is a popular misconception. In reality, AI should be viewed as a means to an end, a tool that, while powerful, still requires the nuance and insight of human intelligence to deliver impactful results beyond AI it being about creating content and images. Image supplied.
#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024
Search jobs Marketing Trends sponsored by 2024 is the year when agencies and brands reinvent how they work with one another, with collaboration between brands and agencies unlocking more spending power and delivering greater results. Image supplied.
#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024
Marketing Trends sponsored by 2024 is the year when agencies and brands reinvent how they work with one another, with collaboration between brands and agencies unlocking more spending power and delivering greater results. Image supplied. Chelsea Owens, client service director at Incubeta SA, gives four digital marketing trends that will shift the needle in 2024 Tapping into the power of martech and AI, in particular, will boost those efforts, ensuring solid profits even in a downturn market.
Marketers give account-based marketing revenue growth marginal grades in new CMO report
The latest CMO Council research finds scores of marketers falling behind in lead scoring, account-based marketing, accelerated pipeline, and intention-based marketing. Source: © 123rf 123rf The CMO Council has released its year-end scorecard of B2B marketing effectiveness This new Chief Marketing Officer (CMO) Council report, produced in collaboration with WM America, entitled Fire Up Your Revenue Generation Engine, covers critical aspects of lead generation and engagement.
#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024
Referring to the world we live in as fast-paced almost seems quaint given the speed at which the marketing landscape is evolving, and as with almost all change and disruption, tech was the major driver in 2023 and will continue to be in 2024. Image supplied.
#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well
In my own time, I love to cook, finding immense satisfaction in the simple elegance of sharing great food made with care, with people I care the most about. Image supplied.
#BizTrends2024: Inclusive marketing takes centre stage
2 days7 days30 daysBy Industry Show more Advertise your job vacancies In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – inclusive marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the importance of reflecting these values in their strategies. Veronica Moleele is the CEO of Penquin. Source: Supplied.
#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold
This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar. Ndeye Diagne presents to Bizcommunity Marketing & Media editor, Danette Breitenbach on the trends in Africa, as challenging the prevailing notion of Africa's "lost decade", and is critical of the global media's one-dimensional portrayal of the continent. Instead, Africa's story should be headlined as one of resilience, creativity, and growth.
Stellar debut for Rapt Creative in Scopen’s 2023 Agency Scope
Rapt Creative has taken Scopen’s 2023/24 Agency Scope South Africa by storm. Image supplied. Founder and CEO Garreth van Vuuren says the agency has been working hard to ensure it has the best-integrated capabilities so it is more effective and efficient Rapt Creative has taken Scopen’s 2023/24 Agency Scope South Africa by storm.
#BizTrends2024: Inclusive marketing takes centre stage
In the fast-paced landscape of marketing, one trend is poised to take centre stage in 2024 – inclusive marketing. As the world becomes more interconnected, diverse, and conscious, agencies are recognising the importance of reflecting these values in their strategies. Veronica Moleele is the CEO of Penquin. Source: Supplied. Inclusive marketing goes beyond token gestures; its about authentically embracing diversity in all its forms.
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