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Articles by Vicki Draper
Beneath the surface: Uncovering the hidden motivations of mobile users
Beneath the surface: Uncovering the hidden motivations of mobile users Vicki Draper and Greg Stucky This paper describes a research project for AOL, the digital entertainment company, exploring the underlying drivers of US consumers' mobile behaviour.
Hooked on shopping: Understanding what fuels the new daily online shopping habit
This paper shares findings from a study into online shopping behaviour, and argues that online retailers need to adapt their approaches and metrics to meet consumer needs. Purchase behaviour Shopper research & insight Online retail United Kingdom Canada United States Strategy Andrew Consky, Vicki Draper and Steve Payne View the presentation deck for this paper Consider the following objects: Home Sofa TV Bed Toilet These... WARC subscribers can sign in to keep reading Not a subscriber?
Framing consumer insights: Values, voices and needs
This paper explains how AOL, the mass media corporation, created a four phase research methodology to understand the needs of the people who consumed its online content, and improve its content strategy.
Farm to Fork dinner sells out - www.chronicle-tribune.com: Peru Tribune
The locally-sourced or organic dinner was sponsored by First Farmers Bank and Trust, the Miami County Substance Abuse Prevention Council, Dreams to Reality Cakes, Aroma Coffee Shop, the Miami County Chamber of Commerce, and Aces+ Health Strategists.
Day at the Pillars is Aug. 27-28 - www.chronicle-tribune.com: Peru Tribune
Posted: Thursday, August 18, 2016 6:00 am Day at the Pillars is Aug. 27-28 BY Vicki Draper - Miami County Bicentennial Committee www.chronicle-tribune.com The Miami Nation of Indians will present its 3rd annual Days at the Pillars on Saturday, Aug. 27 and Sunday, Aug. 28 from 10 a.m. - 5 p.m. at 7 Pillars. The Bicentennial sponsor is Beef O Brady’s and Dr. Don and Mrs. Jeannie Musselman. kAmp5>:DD:@?
Tuxedo Junction Headlines Cole Porter Festival - www.chronicle-tribune.com: Peru Tribune
Saturday, June 11, at 7 p.m. in the Peru High School Auditorium, big band Tuxedo Junction will headline a two-hour Cole Porter tribute. Featured guests Matt and Cynthia Gruel, Sandy and Shelley Ploss, and Zak and Kristen Tschiniak will perform duets in the first half of the show. Many of them are Cole Porter scholarship recipients and remain active in music today. kAm%:4<6ED 42? 36 AFC492D65 3J A9@?6 @C :? A6CD@?
Vicki Draper - The Purcell Register : Obituaries
She was born August 27, 1950 in Oklahoma City, Okla., the older of two daughters born to Jesse Carter Brooks Jr. and Catherine Loraine (Purdy) Brooks. Vicki was raised in Oklahoma City and attended school there, graduating from Capitol Hill High School in 1968. On March 26, 1975, Vicki married her best friend and true love, J.B. Draper. They first made their home in Oklahoma City, before settling in Lexington.
Miami County History comes to life at cemetery - www.chronicle-tribune.com: Peru Tribune
With scripts written by County Historian Kreig Adkins, the Mount Hope Cemetery board and staff will host a Bicentennial Living History Day on Memorial Day, Monday, May 30 from 10 a.m. – 2 p.m. Nine actors will portray the following notable Peruvians: kAm• y6DD p5<:?D[ r:C4FD 6I64FE:G6[ v@C5@? r966G6Cjk^Am kAm• s2?:6= q62CDD[ 62C=J 6?EC6AC6?6FC[ A@CEC2J65 3J %@> vFDE:?jk^Am kAm• w:C2> q62CDD[ !6CF’D @?=J r@?8C6DD:@?2= |652= @7 w@?@C H:??6C[ $E6G6 ~856?jk^Am kAm• p2C@?
Peru native comes to visit - www.chronicle-tribune.com: Peru Tribune
The Honorable B.J. Penn, former Acting Secretary of the Navy, is a genuine Peruvian war hero and he received a welcome home last Sunday. Penn attended Wayman A.M.E. Church last Sunday for their Black History Month Celebration. He was in town for his mother, Geneva’s funeral, who just missed her 100th birthday. kAm!6?? 8C6H FA 2E (2J>2?] w6 2EE6?565 r6?EC2= vC256 $49@@=[ H96C6 |CD] #66G6 H2D 9:D >@DE >6>@C23=6 E62496C] pE !yw$[ !6??
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