<p><br> <span class="small">November 14, 2025</span></p> <p><b>CMOs need to understand where agentic AI fits into real-time interaction management—and precisely where humans are an essential part of the marketing process.</b></p> <p>When it comes to real-time marketing, the appeal of agentic AI is clear. With its ability to deliver faster campaign cycles, a personalized customer experience and creativity at scale, agentic AI can transform how marketing offers are designed, tested and executed.
