A sustainable coffee company founder shares tips for launching your Kickstarter with just two weeks to prepare. photo credit: Ian Dooley Earlier this year, I decided to start a coffee business. Like many new business owners, the first problem I had to solve was: how was I going to raise enough capital to get started? I decided to offer my product for pre-sale. Not only that, but I also launched a Kickstarter campaign. I figured that I could validate my idea and raise money along the way.