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This case study describes a campaign from Red Label, and Indian tea brand, which increased brand love by identifying a deep rooted socio-cultural barrier. Hot drinks India Cultural influences & values Strategy Vipasha Bhuptani Client: Hindustan UnileverAgency: Ogilvy & Mather MumbaiBrand: Brooke Bond Red Label Red Label had won over the heart of Indians with its great... WARC subscribers can sign in to keep reading Not a subscriber?
This case study shows how Brook Bond Red Label, a tea brand in India, created two TVCs showcasing common social tensions being appeased by the power of tea, to regain market leadership. Hot drinks India Strategy Brand owner: Hindustan Unilever LimitedAgency: Ogilvy & Mather, IndiaBrand: Brooke Bond Red LabelCountry: IndiaIndustry: Hot drinksChannels:Cinema, Outdoor, out-of-home,... WARC subscribers can sign in to keep reading Not a subscriber?
Hindi general entertainment television channel Star Plus used a multi-pronged multimedia campaign to create a social shift in India and increase viewership among young women. TV channels, services, programmes India Strategy Brand: Star PlusBrand owner: Star India Pvt. Ltd.Lead agency: Ogilvy IndiaCountry: IndiaIndustries: TV channels, services, programmes Media channels:Online video, Packaging & design, Social media, Television, Websites & microsites, Word...
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
