Vishakha Somani on Muck Rack

Vishakha Somani

(She/Her)
Gurgaon, New Delhi, Southern Asia
Covers:  Fashion, Technology, Business, Sustainability, Culture, Health
Doesn't Cover: Politics, National News
recovering journo, reluctant marketer

Interview

Have you ever used a typewriter?

No

How is social media changing news?

By making it easier for domain experts and common people to report things as they see/observe it

What does it mean to be a journalist?

To be interested in and have the ability to read the world

How do you prefer to be pitched on stories?

A tentative headline with 3-4 lines explaining the story and why it needs to be told (especially now)

What tools and software do you use to do your job?

Premiere Pro, Canva, Photoshop

What's your favorite social network?

Twitter

Did you work for your high school newspaper? If so, what did you do there?

I curated and edited student submissions

When's the best time to pitch you?

Tues-Friday (2-5pm)

What's the worst pitch you ever got?

Story with unverified claims

What's your favorite drink?

Iced coffee

What's the most common misperception about your beat?

That it's "soft" news

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