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Far from the sensational headlines clamoring about the imminent “retail apocalypse,” the vast majority of consumers prefer brick-and-mortar stores to e-commerce. But the coupling of mobile and e-commerce is quickly changing consumer behavior in the aisles. In our latest study, we set out to uncover how consumer behaviors in the aisles are evolving with the proliferation of smartphones and e-commerce.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
